or


[11/01/04 - 12:00 AM]
Sci Fi Channel Launches New Broadband Promotion to Help Operators Drive Hi-Speed Initiatives

[via press release from Sci Fi]

SCI FI CHANNEL LAUNCHES NEW BROADBAND PROMOTION TO HELP OPERATORS DRIVE HI-SPEED INITIATIVES

SCI FI Originals Earthsea and Battlestar Galactica Kicks off New Broadband Promotion Beginning in November

ENGLEWOOD CLIFFS, N.J. -- November 1, 2004 -- NBC Universal Cable announced today SCI FI Channel's exclusive broadband promotion to help cable operators attract and retain broadband customers. This new promotion launches November 15 with exclusive content created by the Channel's award winning Website, www.scifi.com and features upcoming Earthsea miniseries and Battlestar Galactica series.

"The SCI FI brand, in many ways, is synonymous with digital technology and is perfectly brand positioned to help re-energize our affiliates efforts to increase their broadband modem penetration. This campaign, coupled with the high-octane nature of the Channels' original programming and its exclusive to broadband content rich website, scifi.com assures a win for affiliate partners," said Mark Hotz, Senior Vice President, of Marketing, NBC Universal Cable.

SCI FI will create and produce promotional online materials to support operators who want to acquire potential broadband subscribers and deliver an enhanced viewing experience for their existing customers. Consumers can optimally view exclusive content through their local cable operator's broadband service, which cannot be seen anywhere else including, - scifi.com. Earthsea and Battlestar Galactica are among the first originals to be rolled out under this new launch.

As part of the launch, SCI FI will help increase qualified sales leads with retail kiosks that demonstrate local operators' broadband offering and provide co-branded cable modem spots and applications. "Gift With Purchase" giveaways and "Register to Win" incentives will also be included to attract potential subscribers. In addition, SCI FI will offer community outreach tools such as local market screenings for affiliates to give VIPs and customers a sneak peek of Earthsea (Dec. 1- Jan. 12) and Battlestar Galactica (Dec. 15 ? Jan. 13). Continuing SCI FI's commitment to education with Cable In the Classroom, affiliates will be provided with SCI FI interactive games and educational resources that help build media literacy skills in students while demonstrating the benefits of broadband.

About SCI FI Programming
Earthsea
The SCI FI original miniseries Earthsea is a two-night television event premiering December 13. This coming-of-age fantasy based on Ursula K. Le Guin's award-winning novels of the same name, stars Shawn Ashmore, Kristin Kreuk, Isabella Rossellini and Danny Glover. Earthsea broadband content includes exclusive trailers, screensavers and games that run continuously through the end of December.

Battlestar Galactica
The radical re-imagination of the classic 1978 television series, Battlestar Galactica returns to the Channel as a new weekly one-hour series premiering Friday, January 14 as part of the Channel's night of branded programming, SCI FI Friday. The show reunites Edward James Olmos, Mary McDonnell, Katee Sackhoff and Tricia Helfer with the rest of the Galactica cast. Battlestar Galactica's broadband promotion runs through March 2005 with co-branded interactive screensavers and flash-based online games.

SCI FI will continue to roll out this customized promotion for each program priority on the Channel, including franchise success StargateSG1 and Stargate Atlantis among others.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Website (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

About NBC Universal Cable
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of twelve properties (Bravo, Bravo HD+, CNBC, CNBC World, MSNBC, mun2, SCI FI, ShopNBC, Telemundo, Trio, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.





  [november 2004]  
S
M
T
W
T
F
S
 


· BATTLESTAR GALACTICA (SYFY)
· LEGEND OF EARTHSEA (SYFY)
· STARGATE ATLANTIS (SYFY)
· STARGATE: SG-1 (SYFY)





[03/29/17 - 03:02 PM]
"Black Lightning" First-Look Image Revealed
Cress Williams stars as Jefferson Pierce/Black Lightning.

[03/29/17 - 12:38 PM]
ABC's "Match Game" to Replace "Time After Time" on Sunday Nights Beginning April 2
The game show will fill the 9:00/8:00c hour effective immediately.

[03/29/17 - 12:23 PM]
"The Late Late Show with James Corden" to Air Special Episode Following March Madness Championship Game April 3
Special correspondents Malcolm and Margaret Corden, James Corden's parents, will report live from the championship game in Phoenix.

[03/29/17 - 12:01 PM]
Radio Disney Adds Hailee Steinfeld, Noah Cyrus, Julia Michaels and Grace VanderWaal to Its Lineup of Performers for the 2017 Radio Disney Music Awards
The four rising female artists who have dominated the pop charts join previously announced Kelsea Ballerini, Alessia Cara, Jordan Fisher and Train for the fifth anniversary show.

[03/29/17 - 11:32 AM]
NBC Olympics and Snap Inc. Expand Partnership to Bring 2018 Olympic Winter Games Coverage to Snapchatters in the U.S.
NBC Olympics will work with BuzzFeed to co-produce the Publisher Stories.

[03/29/17 - 10:21 AM]
Bravo Media's "Southern Charm Savannah" Premieres Monday, May 8 at 10PM ET/PT
The series will follow six lifelong friends as they set out to make their mark in this world, all while navigating their legacies, love lives, and personal relationships.

[03/29/17 - 10:09 AM]
Parade of Stars to Appear on "The Tonight Show Starring Jimmy Fallon" for Four-Night Stand at Universal Orlando Resort April 3-6
Vin Diesel, Shaquille O'Neal, Pitbull, Blake Shelton, Scott Eastwood, Dwayne Johnson, Nicole Richie, Flo Rida, Jay Leno and Jason Derulo are all on tap.

[03/29/17 - 08:47 AM]
"The Mindy Project" Renewed for Sixth and Final Season on Hulu
Look for the swan song to premiere in September 2017 on Hulu.

[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/29/17 - 08:04 AM]
Special Guests Announced for Rock and Roll Hall of Fame Induction Ceremony, Debuting April 29
Previously announced special guests include Neil Young inducting Pearl Jam, Jackson Browne inducting Joan Baez, and Geddy Lee and Alex Lifeson of Rush inducting Yes.

[03/29/17 - 07:44 AM]
Netflix Renews "Santa Clarita Diet" for Season Two
Production on the second season will begin this summer.

[03/29/17 - 07:00 AM]
Wedding Bells Ring for Ben Higgins and Lauren Bushnell as Hosts of Freeform's "Disney's Fairy Tale Weddings" Special Airing Sunday, May 7
The 90-minute special will give viewers a behind-the-scenes look at the one-of-a-kind weddings and magical engagements that take place at Disney Destinations around the globe.

[03/29/17 - 06:06 AM]
"Thunderbirds Are Go" (Season 3) Debuts on April 21
From their hidden island base in the South Pacific, the five Tracy brothers pilot remarkable, cutting-edge Thunderbird vehicles from the depths of the oceans to the highest reaches of space - all for one purpose: to help others in need.

[03/29/17 - 06:02 AM]
Amazon Greenlights Untitled McLaren Racing Docuseries Exclusively for Prime Video
The series follows McLaren, founded in 1963, as they prepare to challenge for the 2017 World Championship, with new Executive Director and former racer Zak Brown leading the famed racing organization.

[03/29/17 - 06:01 AM]
Taylor Cole and Steve Lund Star in "The Art of Us" Premiering May 20
The film also has a prominent story arc for "Vincent the Dog" and other adorable canines, part of Crown Media Family Networks' global pet initiative.