[11/08/04 - 12:00 AM]
FOX Brings Hit Show, 'The O.C.' to Online Video Game

[via press release from Wild Tangent]

FOX Brings Hit Show, 'THE O.C.' to Online Video Game

No. 1 Television Drama Among Teens and Adults 18-34 Utilizes WildTangent to Further Entertain and Extend Audiences Through New Mass Medium of Online Games

REDMOND, Wash., Nov. 8 -- WildTangent, the leading online game publisher, today announced the creation of a branded game for FOX's hit show THE O.C. Available immediately at Fox.com, "Skate the O.C." is a customized online skateboarding video game featuring interactive game play in THE O.C.'s backyard environment. The game was developed and published by WildTangent and utilizes WildTangent's Web Driver(R) technology to deliver the richest, most dynamic entertainment experience for consumer PC's. The custom- branded skateboarding game kick-starts the show's second season, which airs Thursday, Nov. 4, 2004 (8:00-9:00 PM ET/PT) on FOX. Fans of the show can now "Skate the O.C." by logging onto http://www.fox.com/oc/skatetheoc/.

THE O.C. ranked as the No. 1 drama of last season among teens, adults 18- 34 and persons 12-34, representing a key online demographic for online gaming.

"By working with WildTangent, we've managed to develop a PC game that offers viewers a unique opportunity to bring THE O.C. into their homes on an interactive scale," said Carolyn Gray, Vice President of Internet Marketing, Fox Broadcasting Company.

"Fox is taking a leadership role by leveraging online video games to reach a crucial audience," said Alex St. John, CEO and co-founder, WildTangent. "The game offers FOX the ability to customize the branding and messaging, allowing the game to be a prime advertising medium to reach their audience."

"Skate the O.C." is seamlessly integrated into the hit show's backyard, enabling fans to easily navigate around the familiar backdrop. THE O.C. pays homage to Southern California living and the famed suburb where skating and surfing are an integral part of the lifestyle. It's the town where your favorite television characters reside. FOX.com and WildTangent have brought a piece of their lifestyle into your home. Now you and your friends can share in the excitement.

About WebDriver

The WildTangent(R) Web Driver(R) is the leading online streaming game platform on the Internet. It takes advantage of the full multimedia capabilities of your PC to deliver rich, 3D, interactive content over the Internet to your browser.

About WildTangent

WildTangent, based in Redmond, Wash., is the leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 80 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today. WildTangent can be found online at http://www.wildtangent.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE WildTangent
Web Site: http://www.wildtangent.com -------------------------------------------------------------------------------- More news from PR Newswire... Issuers of news releases and not PR Newswire are solely responsible for the accuracy of the content. Terms and conditions, including restrictions on redistribution, apply. Copyright � 1996-2004 PR Newswire Association LLC. All Rights Reserved. A United Business Media company.

  [november 2004]  


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