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Franchise Programming Leads Cartoon Network to Double-Digit Gains
among Kids 6-11
FRIDAYS, MIGUZI, TOONAMI All Post Growth among Target Demos
Powerhouse Trio of Original Series Provide FRIDAYS� 6:30-8 p.m. Lock on Kids and Boys 6-11
Cartoon Network�s strategy of creating �destination viewing� with key on-air franchises has proven its power once again with mostly double-digit kids� total day delivery and ratings growth across the board, according to Nielsen Media Research. FRIDAYS (6:30 p.m.-12 a.m.), MIGUZI (Monday-Thursday, 5-7 p.m.) and TOONAMI (Saturday, 7-11 p.m.) each posted significant gains with target audiences, leading the network to the following performance highlights compared to the same time periods last year:
Kids� Total Day Average (Monday-Sunday, 6 a.m.- 6 a.m., Kids� Programming)
- Kids 6-11 delivery (477,000) expanded by 21% and ratings (2.0) by 18%.
- Kids 2-11 delivery (785,000) climbed by 8% and ratings (2.0) by 11%.
- Tweens 9-14 delivery (338,000) rose by 12% and ratings (1.4) by 17%.
FRIDAYS (Friday, 6:30 p.m. � 12 a.m.)
- Kids 6-11 delivery (938,000) and ratings (3.9) both grew by 5%.
- Kids 2-11 delivery (1,296,000) improved by 2% and ratings (3.3) by 2%.
MIGUZI (Monday-Thursday, 5-7 p.m.)
- Kids 6-11 delivery (743,000) advanced by 27% and ratings (3.1) by 24%.
- Kids 2-11 delivery (1,138,000) increased by 31% and ratings (2.9) by 32%.
- Girls 6-11 delivery surged by 83% and ratings by 75%.
TOONAMI (Saturday, 7-11 p.m.)
- Tweens 9-14 delivery (573,000) jumped by 7% and ratings (2.3) by 5%.
Standouts among Cartoon Network�s individual series include three originals that led off the FRIDAYS five-and-a-half hour programming block. Highlights of their delivery and ratings performances include the following:
Codename: Kids Next Door (Friday, 6:30 p.m.)
- Telecast ranked #1 in its time period on basic cable among kids 6-11, kids 2-11, boys 6-11 and boys 2-11.
- Kids 6-11 delivery (1,002,000) rose by 6% and ratings (4.1) by 2%.
- Kids 2-11 delivery (1,370,000) and ratings (3.5) both climbed by 17%.
Foster�s Home for Imaginary Friends (Friday, 7 p.m.)
- Telecast ranked #1 in its time period on basic cable among kids 6-11, boys 6-11 and boys 2-11.
- Kids 6-11 delivery (1,003,000) increased by 12% and ratings (4.1) by 11%.
- Kids 2-11 delivery (1,314,000) and ratings (3.3) both improved by 18%.
The Grim Adventures of Billy & Mandy (Friday, 7:30 p.m.)
- Telecast ranked #1 in its time period on basic cable among boys 6-11 and boys 2-11.
- Kids 6-11 delivery (970,000) jumped by 9% and ratings (4.0) by 8%.
- Kids 2-11 delivery (1,296,000) advanced by 8% and ratings (3.3) by 6%.
Cartoon Network, currently seen in 87.1 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment.
RATING PERIOD: 11/1/04 � 11/7/04
SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 108,400,000 homes.
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