or


[11/15/04 - 12:00 AM]
NBC's 'The More You Know' Launches Its 16th Season of Public Service Announcements with New Theme and New Look

[via press release from NBC]

NBC'S 'THE MORE YOU KNOW' LAUNCHES ITS 16th SEASON OF PUBLIC SERVICE ANNOUNCEMENTS WITH NEW THEME AND NEW LOOK

"Building Strong Families, Communities & Children" Theme Debuts Monday, Nov. 15

James Caan, Sean Hayes, Jesse Martin, Megan Mullally, Donald Trump & Brian Williams Among NBC Stars Participating in 2004-05 Campaign

NEW YORK -- November 15, 2004 -- NBC's award-winning public service campaign, "The More You Know," officially kicks off its 16th season Monday, Nov. 15 with a new theme: "Building Strong Families, Communities, and Children" and a new look, both on-air and online at NBC.com/tmyk. The new spots, which will reach 64 million viewers per week, make their official debut tonight during Fear Factor at 8 p.m. ET.

The slate of new topics in this year's "The More You Know" campaign places an emphasis on family communication, with specific messages on monitoring kids' television viewing, family emergency planning, and encouraging kids to become physically active. The campaign continues to address other important issues, such as prejudice, mentoring and the benefits of parents reading to their kids and talking to them about substance abuse.

NBC stars participating in this year's campaign are: Sean Hayes and Megan Mullally (Will & Grace), Ming-Na, Goran Visnjic, Mekhi Phifer and Linda Cardellini (ER), Donald Trump (The Apprentice), Mariska Hargitay and Christopher Meloni (Law & Order: SVU), Jesse Martin and S. Epatha Merkerson (Law & Order), Brian Williams (Nightly News), Sarah Chalke (Scrubs), Joshua Malina (The West Wing), James Caan and Josh Duhamel (Las Vegas), Brittany Snow (American Dreams) and Miguel Ferrer (Crossing Jordan).

Ming-Na returns to "The More You Know" for her fifth season. "Having a daughter of my own, I think these important messages serve as constant reminders of the value of family. I really hope viewers get a sense that the network they're watching cares about the families that watch our programs," says ER's Ming-Na.

The PSAs were filmed at the Diamond Walnut Building, which is a unique loft space in Los Angeles, as well as on the streets of New York City. Each talent's message is emphasized by floating layered text in the background and are produced in black and white with subtle color.

In executing "The More You Know" campaign, NBC works closely with a number of national agencies, including the U.S. Department of Homeland Security, National Institute on Media and the Family, CDC's VERB Campaign for Physical Activity, SAMSHA's National Mental Health Information Center and National Clearinghouse for Alcohol and Drug Information. A toll-free number will appear in each PSA, and links to each agency Web site can be found on "The More You Know's" comprehensive website (NBC.com/tmyk).

Each week, "The More You Know" PSAs are incorporated into primetime and late night programming, reaching a vast audience. In addition, "The More You Know" PSAs can be seen every Saturday morning on Discovery Kids on NBC programming, where the messages speak directly to teens. These spots focus on issues related to staying in school, building self-esteem, and coping with bullying, along with anti-substance abuse and anti-smoking messages.

Since its inception in 1989, NBC's "The More You Know" campaign has produced Emmy Award and Peabody Award-winning public service announcements that educate and raise awareness about important societal issues ranging from prejudice to parental involvement. "The More You Know" is the longest-running, most comprehensive network public service campaign in the media landscape.





  [november 2004]  
S
M
T
W
T
F
S
 


· AMERICAN DREAMS (NBC)
· APPRENTICE, THE (NBC)
· CROSSING JORDAN (NBC)
· ER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SCRUBS (ABC)
· WEST WING, THE (NBC)
· WILL & GRACE (NBC)









[04/20/15 - 02:56 PM]
Video: Pastor Buddy Wishes You A Happy 420
Watch TV Land's new promo for its upcoming Michael Rosenbaum-led series "Impastor."

[04/20/15 - 02:10 PM]
CBS Pushes "Stalker" Return Up to Monday, April 27 at 9:00/8:00c
The freshman drama was previous scheduled to resume the following Monday, May 4.

[04/20/15 - 02:09 PM]
CBS to Keep "Mom" at 9:00/8:00c on Thursdays for Remainder of Season
The series had been airing in said time period for the past two weeks.

[04/20/15 - 01:38 PM]
FOX Sports Goes on the Clock with Multi-Platform, NFL Draft Special
Coverage is also available to all users through FOX Sports GO, the app that provides live-streaming video of FOX Sports content, as well as on FOXSports.com.

[04/20/15 - 01:20 PM]
ESPN Statement on SEC Network Analyst Tim Tebow
"We appreciate Tim's contributions to the launch of SEC Network and wish him all the best as he pursues his NFL dream," said the network.

[04/20/15 - 11:31 AM]
ABC Family Has Cast Dominic Sherwood as 'Jace Wayland,' The Male Lead for the Saga Series "Shadowhunters"
Narcissistic, and lethally gorgeous, Jace is a determined and expert Shadowhunter.

[04/20/15 - 10:55 AM]
"Live with Kelly and Michael" Travels to California for Disneyland Resort 60th Anniversary Diamond Celebration
Mariah Carey, Dwayne Johnson, Christina Aguilera and Jimmy Kimmel are among those scheduled for the weeklong stunt, airing May 18-22.

[04/20/15 - 10:39 AM]
Shawn Mendes, Sheppard & Tori Kelly Set to Perform at 2015 Radio Disney Music Awards
Also taking the RDMA stage are previously announced performers Nick Jonas, Becky G, R5, Sabrina Carpenter, Natalie La Rose and Fifth Harmony, and the show's superstar host, Zendaya.

[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 10:11 AM]
VH1's "Top 20 Countdown" Returns as "The 20" with New Host YouTube Star Shannon Coffey on Saturday, May 2, 2015 at 9AM ET/PT
Coffey brings her comedic wit to VH1 as the new host for the weekly two-hour program counting down the most popular videos of the week.

[04/20/15 - 10:03 AM]
Showtime(R) Offers Early Sampling for the Premieres of New Comedy "HAPPYish" and Psychological Thriller "Penny Dreadful" Across Multiple Platforms Now
Said offerings premiere Sunday, April 26 and Sunday, May 3, respectively, on the pay channel.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:36 AM]
Rugged Adventurers Haul Critical Cargo Through the Untamed Wilderness, Making Their Living on the "Dead End Express"
National Geographic Channel's latest original series launches Thursday, May 7 at 10:00/9:00c.

[04/20/15 - 09:32 AM]
HBO Goes Green with Hit Web Comedy Series "High Maintenance," Co-Created and Written by Katja Blichfeld and Ben Sinclair, To Produce New Episodes Exclusively for HBO
The series stars Sinclair as "The Guy," a friendly pot dealer whose clients include an eccentric group of characters, revealing the dynamics of their lives.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.