or


[11/15/04 - 12:00 AM]
NBC's 'The More You Know' Launches Its 16th Season of Public Service Announcements with New Theme and New Look

[via press release from NBC]

NBC'S 'THE MORE YOU KNOW' LAUNCHES ITS 16th SEASON OF PUBLIC SERVICE ANNOUNCEMENTS WITH NEW THEME AND NEW LOOK

"Building Strong Families, Communities & Children" Theme Debuts Monday, Nov. 15

James Caan, Sean Hayes, Jesse Martin, Megan Mullally, Donald Trump & Brian Williams Among NBC Stars Participating in 2004-05 Campaign

NEW YORK -- November 15, 2004 -- NBC's award-winning public service campaign, "The More You Know," officially kicks off its 16th season Monday, Nov. 15 with a new theme: "Building Strong Families, Communities, and Children" and a new look, both on-air and online at NBC.com/tmyk. The new spots, which will reach 64 million viewers per week, make their official debut tonight during Fear Factor at 8 p.m. ET.

The slate of new topics in this year's "The More You Know" campaign places an emphasis on family communication, with specific messages on monitoring kids' television viewing, family emergency planning, and encouraging kids to become physically active. The campaign continues to address other important issues, such as prejudice, mentoring and the benefits of parents reading to their kids and talking to them about substance abuse.

NBC stars participating in this year's campaign are: Sean Hayes and Megan Mullally (Will & Grace), Ming-Na, Goran Visnjic, Mekhi Phifer and Linda Cardellini (ER), Donald Trump (The Apprentice), Mariska Hargitay and Christopher Meloni (Law & Order: SVU), Jesse Martin and S. Epatha Merkerson (Law & Order), Brian Williams (Nightly News), Sarah Chalke (Scrubs), Joshua Malina (The West Wing), James Caan and Josh Duhamel (Las Vegas), Brittany Snow (American Dreams) and Miguel Ferrer (Crossing Jordan).

Ming-Na returns to "The More You Know" for her fifth season. "Having a daughter of my own, I think these important messages serve as constant reminders of the value of family. I really hope viewers get a sense that the network they're watching cares about the families that watch our programs," says ER's Ming-Na.

The PSAs were filmed at the Diamond Walnut Building, which is a unique loft space in Los Angeles, as well as on the streets of New York City. Each talent's message is emphasized by floating layered text in the background and are produced in black and white with subtle color.

In executing "The More You Know" campaign, NBC works closely with a number of national agencies, including the U.S. Department of Homeland Security, National Institute on Media and the Family, CDC's VERB Campaign for Physical Activity, SAMSHA's National Mental Health Information Center and National Clearinghouse for Alcohol and Drug Information. A toll-free number will appear in each PSA, and links to each agency Web site can be found on "The More You Know's" comprehensive website (NBC.com/tmyk).

Each week, "The More You Know" PSAs are incorporated into primetime and late night programming, reaching a vast audience. In addition, "The More You Know" PSAs can be seen every Saturday morning on Discovery Kids on NBC programming, where the messages speak directly to teens. These spots focus on issues related to staying in school, building self-esteem, and coping with bullying, along with anti-substance abuse and anti-smoking messages.

Since its inception in 1989, NBC's "The More You Know" campaign has produced Emmy Award and Peabody Award-winning public service announcements that educate and raise awareness about important societal issues ranging from prejudice to parental involvement. "The More You Know" is the longest-running, most comprehensive network public service campaign in the media landscape.





  [november 2004]  
S
M
T
W
T
F
S
 


· AMERICAN DREAMS (NBC)
· APPRENTICE, THE (NBC)
· CROSSING JORDAN (NBC)
· ER (NBC)
· LAS VEGAS (NBC)
· LAW & ORDER (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SCRUBS (ABC)
· WEST WING, THE (NBC)
· WILL & GRACE (NBC)











[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 01:05 PM]
The "Supergirl" Cast Adds Two New Members - Chyler Leigh & David Harewood
They'll play Alexandra "Alex" Danvers and Hank Henshaw, respectively.

[02/26/15 - 12:57 PM]
The Dysfunctional Dollanganger Saga Returns to Lifetime(R) with Premieres of Original Movies "If There Be Thorns" on April 5 and "Seeds of Yesterday" on April 12
The film adapt the final two novels in V.C. Andrews' iconic series about the Dollanganger family.

[02/26/15 - 12:33 PM]
ESPN's 20th Season of Major League Soccer
This season's coverage will feature a new consistent "MLS Soccer Sunday" match window: Sundays at 5 p.m. ET.

[02/26/15 - 12:17 PM]
WGN America Unveils Provocative "Salem" Key Art for Season Two
Season two of "Salem" will debut on Sunday, April 5 at 10:00/9:00c.

[02/26/15 - 11:30 AM]
CBS Announces Summer 2015 Slate
Scripted dramas "Under the Dome," "Extant" and "Zoo" are all on tap, as is a new season of "Big Brother."

[02/26/15 - 11:22 AM]
Animal Planet's "Ice Cold Gold" Returns for an Arctic-Cold Season Thursday, March 5, At 10 PM ET/PT
At the beginning of this 12-episode season, the miners are greeted with devastating news: the government sets new restrictions and takes their 13-million-dollar ruby deposit.

[02/26/15 - 10:56 AM]
ABC to Broadcast the Easter Classic Cecil B. DeMille's "The Ten Commandments" Easter Sunday, April 5
The legendary Cecil B. DeMille film from 1956 was an annual tradition for many families who gathered to watch the story of Moses every Easter.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 10:27 AM]
Starz Casts Riley Keough in Original Anthology Series "The Girlfriend Experience"
She'll play Christine Reade, a law student at the University of Chicago and an intern at a prestigious law firm, who is intrigued when a friend introduces her to the world of transactional relationships.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 09:01 AM]
Rev Run and the Family Serve Up Seconds in Cooking Channel's "Rev Run's Sunday Suppers"
Season two rolls out Wednesday, April 1 at 8:00/7:00c on the network.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.