or


[11/29/04 - 12:00 AM]
NBC Elevates Veteran Program Exec Mitch Metcalf, Who Becomes Executive Vice President, Program Planning & Scheduling, After Signing New Three-Year Contract

[via press release from NBC]

NBC ELEVATES VETERAN PROGRAM EXEC MITCH METCALF, WHO BECOMES EXECUTIVE VICE PRESIDENT, PROGRAM PLANNING & SCHEDULING, AFTER SIGNING NEW THREE-YEAR CONTRACT

BURBANK, Calif. -- November 29, 2004 -- NBC has promoted Mitch Metcalf to Executive Vice President, Program Planning & Scheduling, after signing the veteran network executive to a new three-year contract extension that will allow him to oversee NBC's entire long-range broadcast schedule in all dayparts under the banner of the newly combined NBC Universal company.

The announcement was made by Kevin Reilly, President, NBC Entertainment, to whom Metcalf reports. Reilly said, "Mitch has repeatedly demonstrated a keen grasp of programming challenges and is a master at maximizing our resources in scheduling. He's a legitimate programming 'guru' whose sharp instincts and prognostication skills give us a tremendous competitive edge."

Some of Metcalf's more recent bold scheduling moves include his decision to program "Las Vegas" after "Fear Factor" on Mondays last season and the idea to slot the returning "Crossing Jordan" following "Law & Order: Criminal Intent" on Sundays last spring. He also broke precedent when he suggested that the reality hit "The Apprentice" would pay ratings dividends on Thursdays (9-10 p.m. ET) -- despite the fact that NBC had successfully broadcast comedies in that day and time for decades.

Under his new title, Metcalf not only will be responsible for the network's master scheduling plan but also will be tasked to integrate its entertainment assets with those of News, Sales and Operations departments. In addition, Metcalf's role takes on added dimension as the new NBC Universal company continues to evolve and re-define new opportunities for reaching its full potential in the industry.

Metcalf had previously served as Senior Vice President, Program Planning & Scheduling, NBC Entertainment, since November 2000.

Prior to this appointment, Metcalf was Senior Vice President, Program Research, NBC West Coast, since September 1999, supervising the company's Burbank-based program research department. He was responsible for overseeing primary research for NBC Entertainment programming in all dayparts, including primetime, late night, daytime and Saturday morning.

Metcalf joined NBC following a nine-year career at ABC, where he most recently served as Senior Vice President, Research, ABC Television Network. In this position, he oversaw the network's New York and Los Angeles research operations.

While at ABC, Metcalf was responsible for providing senior management with attitudinal research analysis of new series pilots, current series, newsmagazines and longform programming. He was also responsible for analyzing box-office grosses for feature films that were being considered for eventual network broadcast.

Before joining ABC, he spent two years as a project director for Research Communications in Boston, where he managed news programming research projects for network and local television news clients in markets across the country.

Metcalf began his career in 1987 as a research associate for Frank N. Magid Associates in Marion, Iowa, where his clients included local television news departments.

Metcalf graduated summa cum laude with a bachelor's degree in politics from Princeton University. He resides in Sherman Oaks, California, with his wife, Carol, and their two daughters, Molly and Charlotte.





  [november 2004]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· CROSSING JORDAN (NBC)
· FEAR FACTOR (MTV)
· LAS VEGAS (NBC)
· LAW & ORDER: CRIMINAL INTENT (USA)





[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 05:01 PM]
Video: "Wall to Wall" - Official Trailer - Netflix
A man who poured his life savings into a new apartment discovers its walls are full of disturbing noises, hostile neighbors and unsettling secrets.

[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 01:30 PM]
"New Amsterdam" Creator David Schulner Joins Creative Team of New FOX Drama Series "Memory of a Killer" as an Executive Producer and Co-Showrunner
Schulner will be an executive producer of the series alongside Ed Whitmore, Tracey Malone, and Cathy Schulman.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.