[12/01/04 - 12:00 AM]
The Final Five Candidates Sweeten Up to Candy Giant M&m's on NBC's 'The Apprentice' (December 2, 9-10pm Et)

[via press release from NBC]


NEW YORK - December 1, 2004 -- M&M's join forces with Donald Trump and NBC's "The Apprentice" as the final five candidates create and sell a new candy bar (December 2, 9-10pm ET). "Anybody that knows me unfortunately knows that I love chocolate," says Donald Trump. And chocolate is definitely in abundance when the final five arrive at the M&M factory to mass produce the new "M-azing" bar. Candidates can only sell what they can produce and only if their product passes quality control.

Once armed with approved cases of "M-azing" bars, candidates have one day to sell the candy on the streets of New York. Both teams find unique ways of using sex to sell but their styles clash. One team has a major disagreement on pricing strategy. Back in the boardroom, Carolyn steals the show with a passionate plea to the candidates and Trump narrows the gap to four.

"With so many of our brands being so popular among a wide array of consumers, we're constantly looking for new and innovative partnerships to break through," said Janis Smith-Gomez, vice president of marketing at Masterfoods USA, "With the M-azing bar task on the Apprentice, we knew we had a hit. This first-rate, highly rated show gave us a great springboard to showcase our great new product."

"MOSAIC": Sandy & Jennifer M.

"APEX": Ivana, Kelly and Kevin

Week 12 Boardroom Exemption: Kelly

About Masterfoods USA:

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S� Brand, SNICKERS� Brand, UNCLE BEN'S� Brand, PEDIGREE� Brand Food For Dogs, WHISKAS� Brand Food For Cats.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [december 2004]  


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