[12/02/04 - 12:00 AM]
Hallmark Channel's Premiere of 'A Boyfriend for Christmas' Scores a 2.7 Hh Rating

[via press release from The Hallmark Channel]


Johnson & Johnson�s Tylenol Brand is Exclusive Sponsor of Network�s Third Sponsorship Solutions Unit Success

Entitlement Includes Reduced Commercial Load of Four National Minutes Per Hour

Hallmark Channel�s Original Movie, �A Boyfriend for Christmas,� has proven to be a gift no one will return this Christmas. The Nov. 27 premiere of the original movie generated the largest audience in the network�s history. The premiere was the highest rated ad-supported cable movie for the day among households and ranked third in the time period (among the 54 ad-supported cable networks) for household impressions. More than 1.75 million households and 3.5 million unduplicated viewers tuned in to the two-hour �Tylenol Exclusive Event,� whose 2.7 household rating was the second highest in the 9-11 p.m. time period among 54 ad-supported cable networks. The original movie also ranked #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Among all networks and all original movies this year, �A Boyfriend for Christmas� was the #1 ad-supported movie for length of tune among Adults 25-54 (42.8 minutes without changing the channel over an average of 24.4 minutes for the average original movie on cable in 2004).

In addition to reaching the largest audience in Hallmark Channel�s history, the entitlement included a reduced commercial load of four national minutes per hour in keeping with the clutterbusting objectives of the network�s Sponsorship Solutions Unit, which negotiated the sponsorship.

�I am delighted to say that our Sponsorship Solutions Unit has scored another huge win for a client,� said Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales. �The Unit�s mandate is to develop ways to create greater impact for clients, and in this case the objective was accomplished through an exclusive entitlement and reduced commercial load. When the size of the audience is added to this mix, it results in a very powerful vehicle.�

�A Boyfriend for Christmas� was one of 11 Thanksgiving weekend movies aired by Hallmark Channel that generated a 1.0 or higher household rating, helping propel the network to a total day household rating of 0.6 for November, the highest in the network�s history.

In �A Boyfriend for Christmas,� a cynical young woman forgets the plea she made to Santa Claus 20 years before and finally gets her holiday wish. Holly Grant (Kelli Williams, �The Practice�) plays a child advocate who learned a long time ago not to rely on Santa Claus leaving Mr. Right in her Christmas stocking. But hard-working Holly is in for a surprise when a handsome man arrives on her doorstep with a twinkle in his eye and Yuletide tree in tow. Patrick Muldoon (�Melrose Place�) stars as Ryan Hayes, a successful attorney in cahoots with Santa � and in love with Holly. Charles Durning (�Death and Texas�) stars as Kris Kringle himself, who fulfills his promise to Holly for a beau wrapped in a bow.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24- hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [december 2004]  

(series past and present)
(series in development)
(tv movies and mini-series)

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.