[12/02/04 - 12:00 AM]
Hallmark Channel's Premiere of 'A Boyfriend for Christmas' Scores a 2.7 Hh Rating

[via press release from The Hallmark Channel]


Johnson & Johnson�s Tylenol Brand is Exclusive Sponsor of Network�s Third Sponsorship Solutions Unit Success

Entitlement Includes Reduced Commercial Load of Four National Minutes Per Hour

Hallmark Channel�s Original Movie, �A Boyfriend for Christmas,� has proven to be a gift no one will return this Christmas. The Nov. 27 premiere of the original movie generated the largest audience in the network�s history. The premiere was the highest rated ad-supported cable movie for the day among households and ranked third in the time period (among the 54 ad-supported cable networks) for household impressions. More than 1.75 million households and 3.5 million unduplicated viewers tuned in to the two-hour �Tylenol Exclusive Event,� whose 2.7 household rating was the second highest in the 9-11 p.m. time period among 54 ad-supported cable networks. The original movie also ranked #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Among all networks and all original movies this year, �A Boyfriend for Christmas� was the #1 ad-supported movie for length of tune among Adults 25-54 (42.8 minutes without changing the channel over an average of 24.4 minutes for the average original movie on cable in 2004).

In addition to reaching the largest audience in Hallmark Channel�s history, the entitlement included a reduced commercial load of four national minutes per hour in keeping with the clutterbusting objectives of the network�s Sponsorship Solutions Unit, which negotiated the sponsorship.

�I am delighted to say that our Sponsorship Solutions Unit has scored another huge win for a client,� said Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales. �The Unit�s mandate is to develop ways to create greater impact for clients, and in this case the objective was accomplished through an exclusive entitlement and reduced commercial load. When the size of the audience is added to this mix, it results in a very powerful vehicle.�

�A Boyfriend for Christmas� was one of 11 Thanksgiving weekend movies aired by Hallmark Channel that generated a 1.0 or higher household rating, helping propel the network to a total day household rating of 0.6 for November, the highest in the network�s history.

In �A Boyfriend for Christmas,� a cynical young woman forgets the plea she made to Santa Claus 20 years before and finally gets her holiday wish. Holly Grant (Kelli Williams, �The Practice�) plays a child advocate who learned a long time ago not to rely on Santa Claus leaving Mr. Right in her Christmas stocking. But hard-working Holly is in for a surprise when a handsome man arrives on her doorstep with a twinkle in his eye and Yuletide tree in tow. Patrick Muldoon (�Melrose Place�) stars as Ryan Hayes, a successful attorney in cahoots with Santa � and in love with Holly. Charles Durning (�Death and Texas�) stars as Kris Kringle himself, who fulfills his promise to Holly for a beau wrapped in a bow.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24- hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.


For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.

  [december 2004]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/06/15 - 03:31 PM]
E!'s Hit Series "Total Divas" Begins Production on Season Five
The Bella Twins (Nikki and Brie Bella), Natalya (Nattie), Eva Marie, Paige, Rosa Mendes and Alicia Fox are all due back in early 2016.

[10/06/15 - 03:30 PM]
Sanaa Lathan ("The Perfect Guy") to Star in New Event Series Being Developed by FOX
The project examines the dangerous aftermath of a police shooting when an African-American cop kills a white teen in Tennessee.

[10/06/15 - 01:44 PM]
National Geographic Channel and Mental Floss Celebrate the Intersection of Science and Medicine, Taking Viewers into a Cutting-Edge Operating Room to Perform "Brain Surgery Live"
The live two-hour special premieres in the U.S. on Sunday, October 25 at 9:00/8:00c.

[10/06/15 - 01:08 PM]
Thinkfactory Media Partners with Hip Hop Legend, Michel'le to Reveal Her Untold Story from the Streets of Compton
In addition to the scripted project, Thinkfactory Media and Michel'le are collaborating on a documentary detailing her life.

[10/06/15 - 11:53 AM]
Esquire Network Dives in Head First with the New Season of "Going Deep with David Rees" Beginning Wednesday November 11th
To promote the series, David will embark on an "analog" social media tour - where he drives cross-country from NYC to LA.

[10/06/15 - 11:14 AM]
Hulu and Viacom Expand Content Partnership In Robust, New Multi-Year Agreement
"Inside Amy Schumer," "Broad City," "Finding Carter," "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" are among the featured titles.

[10/06/15 - 11:00 AM]
truTV Greenlights "Super Into" Hosted by Kevin Pereira
Each half-hour asks our favorite celebrities to take us inside their private passions - from Rob Corddry and astronomy, including a ride on a zero gravity plane, to Diablo Cody and rollercoasters.

[10/06/15 - 10:33 AM]
New Art of Speedy from The CW's "Arrow"
The new season kicks off this Wednesday, October 7 at 8:00/7:00c.

[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.