or


[12/02/04 - 12:00 AM]
Hallmark Channel's Premiere of 'A Boyfriend for Christmas' Scores a 2.7 Hh Rating

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S PREMIERE OF �A BOYFRIEND FOR CHRISTMAS� SCORES A 2.7 HH RATING

Johnson & Johnson�s Tylenol Brand is Exclusive Sponsor of Network�s Third Sponsorship Solutions Unit Success

Entitlement Includes Reduced Commercial Load of Four National Minutes Per Hour

Hallmark Channel�s Original Movie, �A Boyfriend for Christmas,� has proven to be a gift no one will return this Christmas. The Nov. 27 premiere of the original movie generated the largest audience in the network�s history. The premiere was the highest rated ad-supported cable movie for the day among households and ranked third in the time period (among the 54 ad-supported cable networks) for household impressions. More than 1.75 million households and 3.5 million unduplicated viewers tuned in to the two-hour �Tylenol Exclusive Event,� whose 2.7 household rating was the second highest in the 9-11 p.m. time period among 54 ad-supported cable networks. The original movie also ranked #1 in the time period with Adults 25-54 Rating and Women 25-54 Rating. Among all networks and all original movies this year, �A Boyfriend for Christmas� was the #1 ad-supported movie for length of tune among Adults 25-54 (42.8 minutes without changing the channel over an average of 24.4 minutes for the average original movie on cable in 2004).

In addition to reaching the largest audience in Hallmark Channel�s history, the entitlement included a reduced commercial load of four national minutes per hour in keeping with the clutterbusting objectives of the network�s Sponsorship Solutions Unit, which negotiated the sponsorship.

�I am delighted to say that our Sponsorship Solutions Unit has scored another huge win for a client,� said Bill Abbott, Hallmark Channel�s Executive Vice President, National Advertising Sales. �The Unit�s mandate is to develop ways to create greater impact for clients, and in this case the objective was accomplished through an exclusive entitlement and reduced commercial load. When the size of the audience is added to this mix, it results in a very powerful vehicle.�

�A Boyfriend for Christmas� was one of 11 Thanksgiving weekend movies aired by Hallmark Channel that generated a 1.0 or higher household rating, helping propel the network to a total day household rating of 0.6 for November, the highest in the network�s history.

In �A Boyfriend for Christmas,� a cynical young woman forgets the plea she made to Santa Claus 20 years before and finally gets her holiday wish. Holly Grant (Kelli Williams, �The Practice�) plays a child advocate who learned a long time ago not to rely on Santa Claus leaving Mr. Right in her Christmas stocking. But hard-working Holly is in for a surprise when a handsome man arrives on her doorstep with a twinkle in his eye and Yuletide tree in tow. Patrick Muldoon (�Melrose Place�) stars as Ryan Hayes, a successful attorney in cahoots with Santa � and in love with Holly. Charles Durning (�Death and Texas�) stars as Kris Kringle himself, who fulfills his promise to Holly for a beau wrapped in a bow.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of just under 65 million subscribers. The program service is distributed through nearly 4,500 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 116 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24- hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [december 2004]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.