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GSN Takes Enhanced Television to an Entirely New Level With the Network's Most Ambitious Interactive Programming Event to Date - 'You Win Live' Airing Sunday, December 12
Television Viewers Will Play Along for an Opportunity to Win Cash and One of
900 Prizes Totaling More Than $30,000
Mario Lopez and Annabelle Gurwitch Serve as On-Air Hosts
Burger King(R) Signs on as Sponsor of Live Event
SANTA MONICA, Calif., Dec. 9 -- Maintaining its position as
the industry leader in interactivity, GSN, the network for games, will take
enhanced television to an entirely new level on Sunday, December 12, giving
television viewers the opportunity to play along live with the network's most
ambitious interactive programming special yet, YOU WIN LIVE, and compete to
win cash or one of 900 prizes totaling more than $30,000. The live event will
air from 8-11 p.m. ET / 5-8 p.m. PT and feature episodes of network favorites
WHO WANTS TO BE A MILLIONAIRE?, WIN BEN STEIN'S MONEY and WEAKEST LINK.
Viewers can participate in the live event via GSN.com
Viewers at home will use their computers to play against each other by
answering the questions asked in each featured episode by Mario Lopez
("America's Most Talented Kid") and Annabelle Gurwitch ("The Shaggy Dog").
Burger King(R) will contribute as an interactive sponsor to the event by
providing an opportunity for viewers to answer bonus questions pertaining to
Burger King(R) commercials airing throughout the live broadcast of the three
episodes.
YOU WIN LIVE will consist of three separate games of skill that include
all of the questions in the featured programs, as well as questions presented
in the live studio segments. Viewers who answer the questions correctly will
earn points, and a group with the most points after each game will win cash
or a prize. The cash prizes will increase throughout the night beginning with
$2,500 in cash for one eligible viewer-player and prizes awarded to the
winners of the WHO WANTS TO BE A MILLIONAIRE? game, $5,000 in cash for one
eligible viewer-player and prizes awarded to the winners of the WIN BEN
STEIN'S MONEY game and $10,000 in cash for one eligible viewer-player and
prizes to the winners of the WEAKEST LINK game.
Additionally, the night will feature two "themed" programs -- WIN BEN
STEIN'S MONEY where Ben Stein and contestants wear pajamas, and WEAKEST LINK
where contestants appear as Anne Robinson look-a-likes.
Throughout the YOU WIN LIVE event, Lopez and Gurwitch will be battling
each other and the viewers for the top spot on GSN's live leader board.
Separately, viewers will also have an opportunity to decide the outcome of
several surprise segments and those viewers who have registered with GSN.com
and sent in a photo of themselves will have a chance to talk to the hosts live
on television.
Starting today, viewers can pre-register for YOU WIN LIVE by logging onto
GSN.com and uploading their photo.
Powered by Gold Pocket Interactive, YOU WIN LIVE leverages cutting-edge
technologies from live production tools from the TechDirector, a large-scale
real-time aggregation via the interactive network, to the EventMatrix,
providing a uniquely entertaining experience for viewers.
Gold Pocket Interactive, the leading provider of advanced media
technologies, develops and sells products and services that create, manage,
and deliver digital and interactive media. The Company specializes in high
performance advanced media systems used in digital television, PC/TV
convergence systems, and wireless networks. The Company's customers include
most of the world's largest media and distribution companies including Time
Warner, NewsCorp, Disney, Viacom, DirecTV, and many television networks
including CBS, Fox, NBC, GSN, A&E, History Channel, Spike TV, The WB, Speed
Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime
GSN, the Network for Games, is the only U.S. television network dedicated
to game-related programming and interactive game playing. The network
features game shows, reality series, documentaries and casino type games. GSN
is the industry leader in interactivity and as such allows viewers a chance to
win prizes by playing along with GSN's televised games via GSN.com. Reaching
57 million Nielsen homes, GSN is distributed in the U.S. through all major
cable systems and satellite providers. The network is jointly owned by Sony
Pictures Entertainment and Liberty Media Corporation. For further media
information, visit GSN's press website at corp.gsn.com.
SOURCE GSN
Web Site: http://GSN.com
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