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[12/15/04 - 12:00 AM]
Hallmark Channel Continues to Outpace Itself with 3.0 Rating for 'Single Santa Seeks MrS. Claus'

[via press release from The Hallmark Channel]

HALLMARK CHANNEL CONTINUES TO OUTPACE ITSELF WITH 3.0 RATING FOR �SINGLE SANTA SEEKS MRS. CLAUS�

Premiere Sees Peak Rating of 3.6 After Continual Build of Audience Original Premiere Ranked in the Top 10 in Every Key Demo Category for Both Rating and Impressions

For the fourth week in a row, Hallmark Channel continued its record-breaking ratings momentum reaching a 2.5 Rating or better in each of four original movies made specifically for the holiday season. �Single Santa Seeks Mrs. Claus� achieved a rating of 3.0, with the movie being seen by 3.849 million unduplicated viewers. The day it aired, Saturday 12/11, Hallmark Channel averaged a 1.1 HH Rating, making that day the 2nd highest in network history. This success pushed the network to its highest week ever (.8 Total Day) and the network's highest week ever for Prime Time (1.4 HH Rating) for the week of 12/6-12/12.

The premiere ranked in the Top 10 for every key demographic category for both ratings and impressions. Hallmark Channel was #2 for HH Rating, #4 for HH Impressions, #3 for Women 18-49 Rating, #5 for Women 18-49 Impressions, #2 for Women 25-54 Rating, #2 for Women 25-54 Impressions, #4 for Adults 18-49 Rating, #7 for Adults 18-49 Impressions, #3 for Adults 25-54 Rating and #4 in Adults 25-54 Impressions.

Hallmark Channel remains a leader among ad-supported networks in Length of Tune. All six of the Top Six and seven of the Top 10 movies among all ad-supported networks for 2004 were Hallmark movies. "Single Santa Seeks Mrs. Claus" was the 2nd highest rated adsupported cable movie for the evening and the 2nd highest rated ad-supported cable movie for the week. The audience for �Single Santa Seeks Mrs. Claus� built throughout the movie, reaching a 3.4 Rating in the last half hour and peaking at a 3.6 by the end of the telecast.

Hallmark Channel is a 24-hour basic cable channel that provides high-quality entertainment programming to a national audience of 65 million subscribers. The program service is distributed through nearly 4,600 cable systems and communities and direct-to-home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN) owns and operates Hallmark Channel, which, in addition to the U.S., is distributed worldwide to more than 122 countries. The combined channels reach more than 125 million subscribers globally. In January 2004, Crown launched its first digital service, the Hallmark Movie Channel, which is its second 24-hour linear channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes award-winning titles from the Hallmark Entertainment collection for exhibition in a variety of television media including Video-on-Demand and High Definition Television.

- HALLMARK CHANNEL -

For more information please visit hallmarkchannel.com or hallmarkmoviechannel.com.





  [december 2004]  
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