or


[12/21/04 - 12:00 AM]
FOX Launches Online Game Based on Hit Series '24'; Lg Mobile Phones Signs on for In-Game Product Placement

[via press release from Wild Tangent]

FOX Launches Online Game Based on Hit Series '24'; LG Mobile Phones Signs on for In-Game Product Placement

Major Network Continues to Leverage Online Gaming Medium to Drive Television Viewership

REDMOND, Wash., Dec. 21 -- WildTangent, the leading online game publisher, today announced the release of "24: Countdown," a premium online game based on Fox Broadcasting Company's worldwide hit television series "24." The release of the game represents another instance of FOX reaching out to a vast and attractive audience of gamers. LG Mobile Phones, also looking to gain the mindshare of this attractive audience, has signed on to sponsor the game.

Available today at http://www.fox.com/24 , the graphically rich 3D game lets players assume the role of Jack Bauer and sends them on a high-speed chase to foil the plot of a rogue terrorist cell. Over the course of a simulated 24-hour period, players must use extreme prejudice to disable enemy vehicles in three intense chase sequences. The successful completion of each sequence leads Jack closer to saving Las Vegas from imminent nuclear disaster.

"We are thrilled to bring the excitement of the show to the official website. The interactive game will allow viewers and gamers a chance to grab a safe sneak peak at what Jack Bauer's day must be like," said Carolyn Gray, VP of Internet Marketing at Fox Broadcasting Company.

LG's sponsorship of the game puts their featured new product right into the action. Throughout the game, the player receives communications from CTU headquarters via the LG VX8000 multimedia enabled cell phone. The advertiser also received integrated ad placements within the game environment. BIG (Bounce Interactive Gaming) a Young & Rubicam Brand, recommended "24: Countdown" to its client LG Mobile Phones. By leveraging WildTangent's in-game ad tracking platform, BIG will be able to determine not only the total number of consumers who play the game but also the exact amount of time that the LG products and messaging is viewed during a gameplay session.

Developed by WildTangent, the "24: Countdown" game utilizes WildTangent's Web Driver(R) technology to deliver the richest, most dynamic gameplay experience possible on the web.

"LG Mobile Phones is thrilled to be involved in such an engaging, unique project," said Jon Maron, director, marketing communications, LG Mobile Phones. "This is a great opportunity to showcase the VX8000 handset's leading multimedia capabilities, including Streaming audio and video, high-speed Internet access and an integrated megapixel digital camera."

"The 24: Countdown game is a true testament to the power of our proprietary online game platform. In only a few short months, we were able to deliver an amazing game packed with features that consumers would expect to see in a $50 console game -- intense graphics, exhilarating speed, and dramatic explosions! We're pleased to enable such premium brands as FOX and LG Mobile Phones to reach their target consumers through games in a meaningful way," said Alex St. John, CEO and co-founder, WildTangent.

The fourth season of "24" premieres with a special two-hour episode on Sunday, Jan. 9 (8:00- 10:00 p.m. ET/PT), which will be continued on Monday, Jan. 10 (8:00-10:00 p.m. ET/PT). "24" kicks off its non-stop run on Monday nights with a time period premiere Monday, Jan. 17 (9:00-10:00 p.m. ET/PT).

24 is one of the most innovative and thrilling drama series on television. The series won Emmy Awards in 2002 for writing and editing, and has also been nominated for a total of 20 Emmys in its first two seasons, including twice for Outstanding Drama Series and twice for Outstanding Lead Actor in a Drama Series (for Kiefer Sutherland). The series also has received eight Golden Globe nominations (Best Television Series -- Drama, four; Best Performance by an Actor in a Television Drama, three years with Sutherland winning one; and Best Performance by a Supporting Actor for Dennis Haysbert).

24 is a production of Real Time Productions and Imagine Television in association with 20th Century Fox Television. Surnow, Cochran, Brian Grazer and Howard Gordon are the executive producers.

About WebDriver

The WildTangent(R) Web Driver(R) is the leading online streaming game platform on the Internet. It takes advantage of the full multimedia capabilities of your PC to deliver rich, 3D, interactive content over the Internet to your browser.

About WildTangent

WildTangent, based in Redmond, Wash., is the leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 90 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today. WildTangent can be found online at http://www.wildtangent.com.

NOTE: The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

SOURCE WildTangent
Web Site: http://www.wildtangent.com





  [december 2004]  
S
M
T
W
T
F
S
   


· 24 (FOX)











[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 10:00 AM]
HBO and Vice Enter Major News Content Deal
Highlights include a four-year extension (with an increase from 14 to 35 episodes a year) of the Emmy(R)-winning documentary show.

[03/26/15 - 09:35 AM]
TLC Sings Into Spring with New Series Following "The Willis Family"
The series will follow Brenda and Toby Willis as they share the challenge of maintaining their large, fourteen-member family while keeping up with the workload required to manage their touring band.

[03/26/15 - 09:22 AM]
LMN Premieres New Original Series "I Love You... But I Lied" Wednesday, April 8 at 10PM ET
Inspired by true events, each episode of "I Love You... But I Lied" reveals two stories of personal deception.

[03/26/15 - 09:14 AM]
"Top Chef at Sea" Heats Up as Celebrity Cruises and Bravo Media Extend Partnership Through 2016
Setting sail November 14 onboard Celebrity Reflection, the one-of-a-kind Eastern Caribbean cruise vacation will give guests an up-close-and-personal culinary experience with six former "Top Chef" competitors.

[03/26/15 - 09:13 AM]
Comedy Central(R) Partners with Whipclip to Enable Viewers to Create and Share Video Clips of Their Favorite Moments from the "Comedy Central Roast of Justin Bieber"
When the #BieberRoast premieres on Monday, March 30 at 10:00 p.m. ET/PT, viewers can use Whipclip to make their own clips of the Roast and share them immediately to their social networks.

[03/26/15 - 09:06 AM]
History(R) Greenlights Fourth Season of Hit Drama Series "Vikings"
Five new episodes remain in the current season airing Thursdays at 10 p.m. with the season finale slated for Thursday, April 23.

[03/26/15 - 09:00 AM]
ESPN's Draft Academy Series Returns April 14
The series will have a four-week run of original one-hour episodes (7-8 p.m. ET) and be part of ESPN's weekly Tuesday night Journey to the Draft programming block.

[03/26/15 - 09:00 AM]
Teen Icon Zendaya to Host the 2015 Radio Disney Music Awards
"We're going to have a great show... a lot of fun and get to watch amazing performances, so I'm very, very excited," Zendaya said about being named this year's host.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/26/15 - 07:32 AM]
The CBS Television Network Earns 2015 Brand of the Year in the TV Network Category of the 2015 Harris Poll EquiTrend(R) Study
This marks the 27th annual Harris Poll EquiTrend(R) study.

[03/26/15 - 07:06 AM]
Video: Check Out a Sneak Peek of Hilary Duff's New Single "Sparks" in a Trailer for Her Upcoming Series "Younger"
"Sparks" will be available at all digital service providers on April 7.

[03/26/15 - 07:00 AM]
"SNL" Springs Into April with Two New Shows
Michael Keaton and Carly Rae Jepsen are on tap for April 4 while Taraji P. Henson and Mumford & Sons are due on April 11.

[03/26/15 - 07:00 AM]
BBC America's "Ripper Street" Returns for Season Three on April 29, 10:00PM ET
Picking up in 1894, four years after the culmination of season two, the new season reveals a vivid and sensual descent into the lives of the men and women who must live on the violent streets of Whitechapel in late Victorian London.