[12/30/04 - 12:00 AM]
Bravo Is the #1 Most Affluent Entertainment Network on Basic Cable in 2004

[via press release from Bravo]




NEW YORK -- December 30, 2004 -- Bravo finishes off the year on a high note on a number of fronts starting with it being the #1 Most Affluent Entertainment Network on Basic Cable this Year.* The network's high end mix of original series, like Blow Out, which takes place at Jonathon Antin's Beverly Hills salon, to the high stakes in Celebrity Poker Showdown, are among the many programs that have attracted a much more upscale audience to Bravo. In 2004, Bravo ranked #1 in concentration of affluent viewers across all 3 key upscale market breaks (including HH incomes of 75K+, 100K+ and 125K+). With nearly half of its A25-54 viewers having a HH income of $75K+, Bravo has increased its upscale audience by 37% over last year. The network has also increased its concentration of affluent viewers (39% in 2003 v. 42% in 2004).

Fueled by Bravo's unprecedented increase in the number of original hours of programming in 2004, Bravo ended the year as the #2 Fastest Growing Basic Cable Network** in its two key demos. Bravo demonstrated a 31% growth in viewership among A18-49 and 28% growth in viewership among A25-54 in 2004. Overall, Bravo's total viewership was up 25% for the year.***

Bravo's success in 2004 was driven by its diverse slate of new and returning original series:

The June 1, 2004 (10-11P) second season premiere of "Queer Eye for the Straight Guy" attracted 2.2 million total viewers, the largest audience for a series/season premiere on Bravo in 2004.

Since its premiere last December, new episodes of "Celebrity Poker Showdown" have averaged nearly a million total viewers.****

"Blow Out" (Tues 9P 6/8-7/13/04), the six-part original reality series about the opening of celebrity hair stylist Jonathan Antin's Beverly Hills hair salon, grew every week to average over a million total viewers in its finale.

Bravo is an arts and culture network featuring a variety of programs presented in an original and engaging way. Currently seen in more than 77 million homes, Bravo is the television destination for viewers who want creativity, experimentation and innovation. Offering programming with a unique point of view, the network features original series and specials, feature films (both independent and mainstream) as well as performance specials and compelling documentary series. Its critically-acclaimed and award-winning original programming includes "Inside the Actors Studio," "Queer Eye for the Straight Guy," "Celebrity Poker Showdown" and Cirque du Soleil specials and series. The network's latest hits include "Blow Out," "Showbiz Moms & Dads," and the improvisational sitcom "Significant Others."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980.

*Source: Nielsen Media Research. Market Breaks. M-Su 7p-2a. 2004 TD (12/29/03-12/5/04); 2003 (12/30/02 - 12/28/03). Ranked on Adult 25-54 VPVH against all basic cable networks, excluding sports nets.

**Source: Nielsen Media Research. Galaxy Explorer. M-Su 7p-2a. (12/30/02-12/28/03 v. 12/29/03-12/26/04). FAM +47% (A18-49 & A25-54); based on fully distributed basic cable networks in 70+ million homes

***Source: Nielsen Media Research. Galaxy Explorer. M-Su 7p-2a. (12/30/02-12/28/03 v. 12/29/03-12/26/04). Total viewership based on P2+.

****Source: Nielsen Media Research Bravo Tues 12/2/03-1/13/04 ((excludes 12/30/03)), Thurs 5/27-8/12/04, Sun 10/10-11/14/04.+.

  [december 2004]  


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