or


[01/10/05 - 12:00 AM]
Innovative Marketing Campaign for Sci Fi's 'Battlestar Galactica' Series Premiere

[via press release from Sci Fi]

INNOVATIVE MARKETING CAMPAIGN FOR SCI FI'S 'BATTLESTAR GALACTICA' SERIES PREMIERE

HIGHLIGHTS INCLUDE NBC PROGRAMMING, TELEMUNDO PROMOTION, AOL PARTNERSHIP AND GRASSROOTS MARKETING EFFORTS

NEW YORK -- January 10, 2005 -- The January 14 (9 p.m. ET/PT) premiere of Battlestar Galactica, SCI FI's highly anticipated weekly one-hour original series, will be supported by a broadly innovative promotional campaign that includes an NBC programming event, Telemundo Network and Cable promotion, exclusive content on AOL and a grassroots marketing effort that uniquely engages devoted fans. A creative re-imagining of the television classic, Battlestar Galactica reunites SCI FI's original miniseries cast ? led by Edward James Olmos and Mary McDonnell - and picks up exactly where cable's most-watched miniseries of 2003 left off.

"As the standard bearer for high quality drama, special effects, action, and adventure in miniseries production, Battlestar Galactica has reinvented a television pop culture classic. The new Battlestar Galactica weekly series is the perfect complement to SCI FI's line-up of progressive science fiction and fantasy programming," states SCI FI General Manager, Dave Howe.

"The critical acclaim and ratings success of our 2003 miniseries suggests an extremely devoted fan base. The integrated marketing efforts surrounding the Battlestar Galactica series premiere reflects the show's remarkable popularity and engages its loyal following," comments Adam Stotsky, SVP, Marketing & Creative, SCI FI.

The January 14 Battlestar Galactica series premiere will be heralded by a special three-hour version of SCI FI's hit miniseries, which will air on NBC on Saturday, January 8th (8-11 p.m. ET/PT). The NBC programming event serves to enhance awareness and generate even greater excitement for the SCI FI series launch.

The series premiere will also receive a promotional push from Spanish-language sister networks Telemundo, and the youth-oriented mun2. Battlestar Galactica star Edward James Olmos has taped a series of interview segments for Telemundo shows including the network's flagship morning program, De Ma?anita, daytime entertainment series, Cotorreando, and daily news magazine show Al Rojo Vivo con Maria Celeste. mun2 will also feature exclusive interview footage on programs Toma Uno and Fuzion. In addition, Spanish language on-air promos will be available for interstitial placements.

The promotional campaign is further distinguished by a unique initiative to engage Battlestar enthusiasts, which provides direct-to-consumer endorsement of the series. A special grassroots marketing effort enlisted Battlestar aficionados in the top SCI FI markets to join street teams, stationed at malls and other high traffic areas, to participate in a unique word of mouth fan-driven promotion. Show devotees visited SCIFI.COM (www.scifi.com/battlestar/updates/mall/) to sign up for a chance to serve as official ambassadors or Battlestar Preachers. Preachers, selected by SCIFI.COM for their series knowledge and fervor, are outfitted with official Battlestar gear and equipped with 500,000 special DVD sampler giveaways. The promotion blankets 240 movie theaters in the top 6 SCI FI markets.

A unique promotional partnership with AOL delivers exclusive Battlestar Galactica content to AOL subscribers. Weekly SCI FI on-air promos direct audiences to AOL where they may view a series of 2-4 minute vignettes featuring behind-the-scenes footage, in addition to episode commentary and interviews with executive producer and writer, Ronald Moore; executive producer, David Eick; Mary McDonnell and other cast and crewmembers. Airing over a five-week period, new vignettes debut on AOL immediately after each new episode of Battlestar and offer viewers the chance to go inside the production for deeper insight into the plot, characters, and the creative minds behind the series.

Additional Battlestar Galactica promotion includes media placement within popular morning, prime time and late night programs across NBC and NBC Universal Cable television properties. Media buys include spot TV and radio, print, out-of-home and online media outlets. Ongoing continuity radio promotion will continue well into the series flight.

Elements of the overall integrated marketing campaign include:

3-hour NBC programming event leading up to January 14 premiere on SCI FI

SCI FI on-air promotion

NBC and NBC Universal Cable properties cross promotion

Telemundo Network and Cable promotion

Spot television buys in the top 15 SCI FI markets, including placements specifically within local NFL playoffs

Spot cable and radio in top 15 SCI FI markets

Radio buys including Howard Stern and other national radio

Out of home buys in NY and LA

Strategic promotional partnership with AOL

Online promotion on www.IMDB.com, www.SCIFI.com, and other web sites

Strategic print buys in publications such as Entertainment Weekly and USA Today

Cable in the Classroom educational resources

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2005]  
S
M
T
W
T
F
S
      


· BATTLESTAR GALACTICA (SYFY)





[01/26/15 - 12:42 PM]
3.3 Million Total Viewers Sign Up for "Sons of Liberty"
History spins the numbers for Sunday, January 25.

[01/26/15 - 12:35 PM]
"Bring It!" Returns with 1.8 Million Viewers
Lifetime spins the numbers for Friday, January 23.

[01/26/15 - 10:50 AM]
Video: MTV Releases Trailer for Fourth Season of "Catfish: The TV Show"
The series will return on Wednesday, February 25 at 10:00/9:00c.

[01/26/15 - 10:48 AM]
FYI Premieres New Original Series "My City's Just Not That Into Me"
FYI and Curbed.com, published by Vox Media, are partnering for the 10 half-hour episode series, set to premiere on Wednesday, March 4 at 10:00/9:00c.

[01/26/15 - 10:04 AM]
"Chain Reaction" Returns to GSN - 40 New Episodes of the Popular Word Association Game to Launch in 2015
This marks the first new episodes of the series since 2007.

[01/26/15 - 10:02 AM]
Donald Trump to Announce Winner of NBC's "The Celebrity Apprentice" on Live Two-Hour Telecast, Monday, Feb. 16 at 8 P.M.
Plus: look for "The Celebrity Apprentice: Top Feuds, Firings and Fails" on Monday, February 9 at 8:00/7:00c.

[01/26/15 - 10:01 AM]
David Tennant Joins "Marvel's A.K.A. Jessica Jones" for Netflix
He'll play the villainous Kilgrave, an enigmatic figure from Jessica's past, in the project.

[01/26/15 - 09:45 AM]
"The Jinx: The Life and Deaths of Robert Durst," Groundbreaking New Series Unraveling One of the Most Notorious Unsolved Crimes in New York History, Debuts Feb. 8, Exclusively on HBO
Other episodes of "The Jinx" debut subsequent Sundays at the same time through March 15.

[01/26/15 - 09:11 AM]
Nat Geo WILD's Fully Inflated "Fish Bowl II" Set for Super Bowl Sunday
This year Goldie is taking her show on the road, heading to a farm with a clownfish friend to visit some of Dr. Pol's closest animal pals.

[01/26/15 - 09:02 AM]
Carrie Underwood to Perform Special "Waiting All Day for a Super Bowl Fight" Feb. 1 on NBC
"I'm so honored to again be a part of the Super Bowl, this time joining NBC Sports in helping kick everything off! I can't wait to watch the game!" said Underwood.

[01/26/15 - 09:01 AM]
Will Ferrell & Kevin Hart to Appear & Ariana Grande to Perform Live on "The Tonight Show Starring Jimmy Fallon" Feb. 1 Post-Super Bowl Show
Michael Keaton, Gwen Stefani, Ellen DeGeneres, Neil Young, Vin Diesel, Carl Reiner, Will Smith, Rosamund Pike and Jack White are among the scheduled guests to follow that week.

[01/26/15 - 09:01 AM]
The "50th Annual Academy of Country Music Awards" Will Be Extended by a Half-Hour in Celebration of Its Golden Anniversary, Sunday, April 19 on CBS
As previously announced, ACM Award winners Blake Shelton and Luke Bryan will return to co-host this super-sized night of incredible country music performances.

[01/26/15 - 08:48 AM]
"The 63rd Annual Miss Universe Pageant" Earned the Event's Top 18-49 Score Since August 23, 2009 and Was the Most-Watched Since July 23, 2006
NBC spins the numbers for Sunday, January 25.

[01/26/15 - 08:35 AM]
School's Out for Ten Skilled Cooks Battling for Grand Prize in New Food Network Series "All-Star Academy"
Ted Allen hosts the series with Bobby Flay, Alex Guarnaschelli, Curtis Stone and Michael Symon serving as judges.

[01/26/15 - 08:30 AM]
Sunday's Broadcast Ratings: "Miss Universe Pageant" Powers NBC to Demo Victory
Plus: CBS leads the night among total viewers.