or


[01/10/05 - 12:00 AM]
Innovative Marketing Campaign for Sci Fi's 'Battlestar Galactica' Series Premiere

[via press release from Sci Fi]

INNOVATIVE MARKETING CAMPAIGN FOR SCI FI'S 'BATTLESTAR GALACTICA' SERIES PREMIERE

HIGHLIGHTS INCLUDE NBC PROGRAMMING, TELEMUNDO PROMOTION, AOL PARTNERSHIP AND GRASSROOTS MARKETING EFFORTS

NEW YORK -- January 10, 2005 -- The January 14 (9 p.m. ET/PT) premiere of Battlestar Galactica, SCI FI's highly anticipated weekly one-hour original series, will be supported by a broadly innovative promotional campaign that includes an NBC programming event, Telemundo Network and Cable promotion, exclusive content on AOL and a grassroots marketing effort that uniquely engages devoted fans. A creative re-imagining of the television classic, Battlestar Galactica reunites SCI FI's original miniseries cast ? led by Edward James Olmos and Mary McDonnell - and picks up exactly where cable's most-watched miniseries of 2003 left off.

"As the standard bearer for high quality drama, special effects, action, and adventure in miniseries production, Battlestar Galactica has reinvented a television pop culture classic. The new Battlestar Galactica weekly series is the perfect complement to SCI FI's line-up of progressive science fiction and fantasy programming," states SCI FI General Manager, Dave Howe.

"The critical acclaim and ratings success of our 2003 miniseries suggests an extremely devoted fan base. The integrated marketing efforts surrounding the Battlestar Galactica series premiere reflects the show's remarkable popularity and engages its loyal following," comments Adam Stotsky, SVP, Marketing & Creative, SCI FI.

The January 14 Battlestar Galactica series premiere will be heralded by a special three-hour version of SCI FI's hit miniseries, which will air on NBC on Saturday, January 8th (8-11 p.m. ET/PT). The NBC programming event serves to enhance awareness and generate even greater excitement for the SCI FI series launch.

The series premiere will also receive a promotional push from Spanish-language sister networks Telemundo, and the youth-oriented mun2. Battlestar Galactica star Edward James Olmos has taped a series of interview segments for Telemundo shows including the network's flagship morning program, De Ma?anita, daytime entertainment series, Cotorreando, and daily news magazine show Al Rojo Vivo con Maria Celeste. mun2 will also feature exclusive interview footage on programs Toma Uno and Fuzion. In addition, Spanish language on-air promos will be available for interstitial placements.

The promotional campaign is further distinguished by a unique initiative to engage Battlestar enthusiasts, which provides direct-to-consumer endorsement of the series. A special grassroots marketing effort enlisted Battlestar aficionados in the top SCI FI markets to join street teams, stationed at malls and other high traffic areas, to participate in a unique word of mouth fan-driven promotion. Show devotees visited SCIFI.COM (www.scifi.com/battlestar/updates/mall/) to sign up for a chance to serve as official ambassadors or Battlestar Preachers. Preachers, selected by SCIFI.COM for their series knowledge and fervor, are outfitted with official Battlestar gear and equipped with 500,000 special DVD sampler giveaways. The promotion blankets 240 movie theaters in the top 6 SCI FI markets.

A unique promotional partnership with AOL delivers exclusive Battlestar Galactica content to AOL subscribers. Weekly SCI FI on-air promos direct audiences to AOL where they may view a series of 2-4 minute vignettes featuring behind-the-scenes footage, in addition to episode commentary and interviews with executive producer and writer, Ronald Moore; executive producer, David Eick; Mary McDonnell and other cast and crewmembers. Airing over a five-week period, new vignettes debut on AOL immediately after each new episode of Battlestar and offer viewers the chance to go inside the production for deeper insight into the plot, characters, and the creative minds behind the series.

Additional Battlestar Galactica promotion includes media placement within popular morning, prime time and late night programs across NBC and NBC Universal Cable television properties. Media buys include spot TV and radio, print, out-of-home and online media outlets. Ongoing continuity radio promotion will continue well into the series flight.

Elements of the overall integrated marketing campaign include:

3-hour NBC programming event leading up to January 14 premiere on SCI FI

SCI FI on-air promotion

NBC and NBC Universal Cable properties cross promotion

Telemundo Network and Cable promotion

Spot television buys in the top 15 SCI FI markets, including placements specifically within local NFL playoffs

Spot cable and radio in top 15 SCI FI markets

Radio buys including Howard Stern and other national radio

Out of home buys in NY and LA

Strategic promotional partnership with AOL

Online promotion on www.IMDB.com, www.SCIFI.com, and other web sites

Strategic print buys in publications such as Entertainment Weekly and USA Today

Cable in the Classroom educational resources

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 84 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [january 2005]  
S
M
T
W
T
F
S
      


· BATTLESTAR GALACTICA (SYFY)





[07/01/16 - 09:44 AM]
TV One Addresses National Minority Mental Health Awareness Month with "The Secret She Kept"
Kyla Pratt, Gavin Houston, Kellita Smith and Vanessa A. Williams star in the original movie, premiering Sunday, July 10 on the cable channel.

[07/01/16 - 09:09 AM]
Thursday's Broadcast Ratings: "Big Brother" Rises in Latest Victory for CBS
The Eye wins the evening among total viewers and adults 18-49.

[06/30/16 - 06:50 PM]
"Big Brother" Announces the First Ever "Battle Back" Competition
All four "Battle Back" competitions and the reveal of the winner, will air exclusively during a special episode on Friday, July 22.

[06/30/16 - 02:53 PM]
Science Channel to Premiere "Unearthed" July 5 at 10PM
From the Pyramids to the Parthenon and Big Ben in London, the series reveals the deepest secrets of each structure by using the latest technology to solve mysteries.

[06/30/16 - 02:49 PM]
TLC's "My Big Fat American Gypsy Wedding" Returns with More Unique Dresses and Crazy Catfights
The series' fifth season premieres Sunday, July 17 at 10:00/9:00c.

[06/30/16 - 01:50 PM]
Kellita Smith ("The Bernie Mac Show") Joins the Cast of "In The Cut," Hit Bounce TV Comedy Series Returns for Season Two Tues. July 5 @ 9PM (ET)
Also on tap this season are Angie Stone, Claudia Jordan, Kenny Lattimore and Rolonda Watts.

[06/30/16 - 12:33 PM]
"Queen Sugar" to Debut with Two-Night Premiere Event Tuesday, September 6, and Wednesday, September 7 at 10 PM ET/PT on OWN
Led by acclaimed film director Ava DuVernay, who directed the first two episodes, all episodes in the series' debut season are directed by women.

[06/30/16 - 12:22 PM]
"Basketball Wives" Star Shaunie O'Neal Takes "Shaunie's Home Court" New Series Debuts on VH1 Sunday, July 17th at 10:30 PM ET/PT
The half hour comedic unscripted program follows O'Neal as she works to keep her lively family in line.

[06/30/16 - 11:47 AM]
Original Episodes of NBC Hits "Superstore" and "The Voice" Blind Auditions to Air During the Rio Summer Olympics
Look for said installments on Friday, August 19 and Sunday, August 21 at 10:30 p.m. following Olympics coverage.

[06/30/16 - 10:58 AM]
Marvel Television Returns to San Diego Comic-Con
The fun kicks off Thursday, July 21, with the first-ever San Diego Comic-Con Marvel and Netflix panel session.

[06/30/16 - 10:46 AM]
MTV Invades San Diego Comic-Con with the Return of "Teen Wolf," "MTV Fandom Fest" and "MTV Fandom Awards"
MTV will be on-the-ground with its own branded booth, giving fans an all-new interactive VR experience on the floor of the San Diego Convention Center.

[06/30/16 - 10:34 AM]
Animal Planet's "Dr. Dee: Alaska Vet" Returns with More Heartwarming Animal Rescues
The all-new season premieres Saturday, July 16 at 8:00 p.m. ET/PT on the cable channel.

[06/30/16 - 09:49 AM]
Starting Friday, Your Favorite Films Written and Directed by Albert Brooks Are Available in the U.S.
The films include: Defending Your Life, which marks its 25th anniversary this year; Looking for Comedy in the Muslim World; Lost in America; Modern Romance; Mother; The Muse; and Real Life.

[06/30/16 - 09:31 AM]
Cartoon Network Studios Connects Rising Talent with Mentors in Inaugural 3-Day Animation Jam, July 9-11
This 3-day animation jam continues the tradition of Cartoon Network's widely-recognized, artists-first approach in developing and discovering fresh and innovative content across all platforms.

[06/30/16 - 09:21 AM]
Academy Award(R) Winner and Marine Corps Veteran Gene Hackman Narrates Iwo Jima Film for Smithsonian Channel(TM)
The one-hour special provides new evidence and analysis proving that U.S. Marine Corps Pfc. and Purple Heart recipient Harold Schultz was one of the flag raisers in Joe Rosenthal's iconic Iwo Jima photo on Mount Suribachi.