or


[01/13/05 - 12:00 AM]
Whopping' Apprentice Premiere on JaN. 20 Featuring a New Twist

[via press release from NBC]

"WHOPPING" APPRENTICE PREMIERE ON JAN. 20 FEATURING A NEW TWIST

FLAMES BROIL ON THE SEASON THREE PREMIERE OF NBC'S "THE APPRENTICE" (JANUARY 20, 8:30PM-10PM ET) WHEN CANDIDATES RUN A BURGER KING FRANCHISE AND LAUNCH A NEW HAMBURGER

"BOOK SMARTS" SQUARE OFF AGAINST "STREET SMARTS"

NEW YORK - January 13, 2005 � NBC's "The Apprentice" is back in business with a "whopping" season three premiere on January 20, 8:30pm-10pm ET. Eighteen diverse new candidates-including a shoeshine and health club owner, a Mary Kay distributor and a supply chain consultant-meet Donald Trump in the boardroom and discover they will be divided by degrees. "Book smarts" (college degree) face off against "street smarts" (high school diploma).

"For the third season of 'The Apprentice,' Mark Burnett (Creator & Executive Producer) and I have decided to take the series into a new realm," said Donald Trump, Executive Producer. "We wanted to see what would happen if we pitted college grads ("book smarts") against high school grads ("street smarts"). The result makes for fascinating television. Who will you root for? You'll also discover that we chose candidates who are more relatable--- along the lines of Sam, Troy and Amy."

After inventing their team names, the candidates embark on their first task-to operate a Burger King franchise featuring the launch of a new hamburger. In addition to running all aspects of the restaurant-cooking, cleaning, and working the cash register-teams are responsible for creating a marketing stunt to launch their new burger and drive traffic to their franchise. One team stumbles mightily with creative ideas while another runs into trouble working the cash register.

"New York City is the fastest paced place anywhere on earth," said Trump. "Everything here is done quickly and, like me, New Yorkers don't like to waste time because time is money. That's why fast food, especially here, is such a big business."

"The Apprentice candidates were creative and smart-thinking, and the result of their hard work will be very interesting for the show's fans as well as Burger King customers nationwide," said Russ Klein, Burger King's chief marketing officer. "Burger King has an exciting plan that's a direct result of the show. We believe it will be a first-ever for a fast-serve restaurant."

"BOOK SMART": Todd, Stephanie, Bren, Erin, Michael, Danny, Verna, Kendra, and Alex

"STREET SMART": John, Audrey, Angie, Brian, Tara, Chris, Tana, Craig and Kristen.

About Burger King Corporation:

The BURGER KING� system operates more than 11,200 restaurants in all 50 states and in 62 countries and territories around the world. Ninety percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING, please visit the company's website at www.burgerking.com.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.