[01/24/05 - 12:00 AM]
One Candidate Faces the Possibility of Quitting the Competition on the Most Emotional 'Apprentice' Yet (January 27, 8:30-10 P.M. Et)

[via press release from NBC]



NEW YORK -- January 24, 2005 -- Teams "Magna" and "Net Worth" face an almost impossible task and one candidate caves under the stress and walks off the show during an emotional and poignant episode of NBC's "The Apprentice" (January 27, 8:30pm-10:00pm ET). Yahoo!'s new local search product - Yahoo Local - is featured during the task, and billionaire Steve Forbes shows up in a surprise appearance.

With the battleground set "Book Smarts" vs. "Street Smarts", Donald Trump issues the colossal task of renovating and then running two dilapidated motels in Seaside Heights, New Jersey. Teams are given seed money to renovate their assigned motel and then, overnight, they are expected to open their doors to customers. Upon checkout, customers use the new Yahoo! Local service to rate and review the motels, and those ratings determine who wins. 'The Apprentice' guests' ratings and reviews will be featured exclusively on Yahoo! Local immediately following the episode and can be found by going to Yahoo! and searching for "Apprentice Motel."

The drama builds to a feverish pitch as conflicts begin to emerge on each team and many of the candidates are overwhelmed by the task at hand. One candidate walks off the show and, in an emotional moment, is confronted on the street by Carolyn. The project manager of the losing team leaves Trump speechless in the boardroom.

"Our relationship with Mark Burnett Productions has proven to be a successful way for Yahoo! to translate offline broadcast impressions to online consumer engagement," said Jim Moloshok, senior vice president of entertainment & content acquisition at Yahoo!. "As showcased on the second episode of this season's 'The Apprentice,' listening to the voice of your consumer is critically important in business, and something that we take very seriously at Yahoo!. Additionally, Yahoo! Local's new rating and review platform provides consumers with the opportunity to express their opinions online - a feature that consumers find is becoming increasingly important."

"MAGNA": Stephanie, Bren, Erin, Michael, Danny, Verna, Kendra, and Alex

"NET WORTH": John, Audrey, Angie, Brian, Tara, Chris, Tana, Craig and Kristen.

About Yahoo! Local:

Yahoo!, the world's most recognized Internet brand and the most popular local destination on the Internet, now provides users a higher quality local search experience with the new Yahoo! Local (http://local.yahoo.com). Yahoo! Local leverages Yahoo!'s leading search technology, comprehensive local business listings, innovative mapping functionality and user-generated content for a more powerful, precise and comprehensive way to find local information. Users can now share their local experiences online by rating and reviewing almost every business in the country on Yahoo! Local ? from dry cleaners and dentists to florists and fine dining establishments. With innovative SmartView functionality and refinement tools, consumers can pinpoint localized information and businesses in their hometown, or in any other location in the United States. Yahoo! Local is also committed to building relationships with the merchant community through a Local listings service which allows merchants to add or edit their business information on Yahoo! Local. Yahoo! Local is fully integrated with Yahoo! Search and can be found on the Yahoo! homepage or directly at http://local.yahoo.com.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [january 2005]  


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