or


[01/25/05 - 12:00 AM]
Mark Burnett Says Jump In

[via press release from Bass]

Mark Burnett Says Jump In

- Bass Make Your Mark Promotion Encourages People to Reach for Greatness -

NORWALK, Conn., Jan. 25 -- Have a fresh spin on a reality TV show? Here's your chance to pitch it to the 'Hollywood Hitman' who pioneered the genre. Bass, has teamed up with Mark Burnett, creator of the mega hits The Survivor(TM)* and The Apprentice(TM)*, to inspire people to jump in and make their mark.

Through March 31, 2005, Bass' "Make Your Mark" promotion invites entrants to go to http://www.Bass.com to submit their idea for a reality TV show. Based on the originality, creative execution and entertainment value of the concepts submitted, Bass will select three finalists -- one of whom will be awarded a cash prize of $10,000. All three finalists win the opportunity to meet with Mark Burnett in person this summer and hear from the master what makes great reality TV.

"The Bass drinker is one who is always reaching for greatness, aspiring to achieve his personal, professional and life goals. Who better than Mark Burnett, who created the cultural phenomenon of reality unscripted drama and whose new motivational book is entitled, Jump In, Even if You do Not Know How to Swim, to exemplify the brand's personality?" said Victor Melendez, Director of Marketing-European Brands, InBev USA, importer of Bass. Burnett knows better than anyone that jumping into life with both feet first isn't always easy -- in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.

Bass' "Make Your Mark" promotion provides an opportunity for big thinkers to reach for greatness, rewarding them with an audience with one of the biggest thinkers in the world. For complete rules, please visit http://www.bass.com.

Jump In is published by Random House and is available in bookstores nationally as well as online at all leading book sellers.

This promotion prize does not include the finalists' or winner's ideas being produced by Mark Burnett or Mark Burnett Productions. Nor, does the promotion provide the finalists or winner the opportunity to work for or with Mark Burnett. Additionally, all rights, title and interest in the submitted concept are conveyed by the entrant to Bass in consideration for the opportunity to be considered for a prize. Bass is the sole sponsor of the promotion. Neither Mark Burnett, nor any of his companies, employees, representatives or agents shall have access to the ideas submitted to Bass, except those submitted by the semi-finalists directly to Mr. Burnett after executing Mr. Burnett's standard submission agreement and release.

About Reach for Greatness:

Bass' Reach for Greatness campaign, launched in the spring, says to the Bass drinker, 'greatness is within reach.' The Bass drinker is one with purpose, who strives to achieve in all facets of his life. Bass, with its legendary taste and iconic status, is viewed by people as a great achievement in brewing, and seeks to inspire its drinkers to reach for greatness themselves.

About Mark Burnett:

Mark Burnett left his native England and came to the U.S. at age 22. After finding work selling his T-shirts on Venice Beach and as a live-in nanny, Burnett quickly found his calling in the U.S., creating his first unscripted adventure series called Eco-Challenge, which led to the phenomenal breakout reality TV franchise Survivor. His mega hit boardroom brainchild, The Apprentice, was the top rated series of the 2003-04 season. The 14-time Emmy-award nominee has run seven reality shows on four of the six major networks, and is looking to 2004-05 to be his biggest year yet with the February 21 launch of The Contender on NBC, the July 2005 series following the aspirational search for the next lead singer of INXS on CBS, and his new Martha Stewart syndicated series. Time Magazine has called Burnett one of the most influential people in the world, Fortune has dubbed him "The Guy," and Entertainment Weekly has named him in the top "Most Influential People in Entertainment." "Jump In," a motivational and inspiration guide for those 'reaching for greatness' was released in January 2005.

Bass is the original English ale, top fermented using English malts, aromatic hops and water rich in essential salts and minerals. The combination of toffee and slightly burnt roast aroma with a lightly hoppy flavor help to create Bass' legendary taste and appeal. Bass has been satisfying drinkers since 1777 and is one of the top imported beers in the U.S.

Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.

SOURCE Bass
Web Site: http://www.Bass.com





  [january 2005]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· CONTENDER, THE (EPIX)
· MARTHA (HALLMARK)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[01/22/25 - 03:06 PM]
HBO Renews "The White Lotus" for a Fourth Season
The eight-episode third season debuts Sunday, February 16 (9:00-10:00 p.m. ET/PT) on HBO and will be available to stream on Max.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 12:49 PM]
PBS and BBC Release First-Look Images from the Series "Walking with Dinosaurs" Premiering Later This Year
This new six-part series will take viewers on a unique journey back through time, revealing the incredible life stories of these long-lost giants.

[01/22/25 - 12:00 PM]
Prime Video Reveals First-Look Images for Season Three of "The Wheel of Time"
This release is part of #WOTWednesdays, a fan-favorite weekly reveal of series news and assets leading up to the season premiere.

[01/22/25 - 11:30 AM]
CBS Program Advisory: "Hollywood Squares" Moves to 8PM on CBS' Wednesday Game Night
Beginning January 29, Wednesdays will kick off with original episodes of "Hollywood Squares" (8:00-9:00 PM, ET/PT), followed by "The Price Is Right at Night" (9:00-10:00 PM, ET/PT) and then "Raid the Cage" (10:00-11:00 PM, ET/PT).

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/22/25 - 11:02 AM]
Paramount+ Announces New Documentary "The Carters"
The new two-part documentary takes a deeply personal look at the extreme highs and tragic lows of a family propelled into the spotlight by the meteoric rise of the musical careers of two brothers, Nick Carter (Backstreet Boys) and the late pop sensation Aaron Carter.

[01/22/25 - 10:44 AM]
ABC and ESPN Platforms Present the 2025 NWSL Season
ABC will broadcast six games, up from four in 2024, including three playoff matches in November.

[01/22/25 - 10:36 AM]
TNT Sports Announces First Half of 2025 MLB Tuesday Regular Season Schedule on TBS & Max
MLB Tuesday will begin its coverage on Tuesday, April 1, with a matchup of the two most recent World Series runners-up: unanimous 2024 AL MVP Aaron Judge and the reigning American League Champion New York Yankees will host 2024 NL All-Star Ketel Marte and the Arizona Diamondbacks at 7 p.m. ET.

[01/22/25 - 10:01 AM]
Video: National Geographic Dishes Up Deliciously Exciting New Series Trailer for "No Taste Like Home with Antoni Porowski"
This tantalizing docuseries invites viewers to join culinary expert and Emmy Award-winning star of "Queer Eye" Antoni Porowski as he guides celebrity guests on epic journeys to explore their ancestral gastronomic roots.

[01/22/25 - 10:01 AM]
"Love Is Blind" Celebrates 5 Years and Is Renewed Through Season 10
This Valentine's Day marks the 5th anniversary of the beloved series, coinciding with the highly anticipated premiere of Season 8.

[01/22/25 - 10:00 AM]
CBS Presents a Never-Before-Seen Look at the Making of Music's Biggest Night, on "Inside the 67th Annual Grammy Awards," Airing Friday, Jan. 31 on CBS
The one-hour special replaces the previously scheduled premiere of "NCIS: Sydney," which moves to a new date and time: Friday, February 7 (8:00-9:00 PM, ET/PT).

[01/22/25 - 09:30 AM]
New Max-Starz Streaming Bundle Launches on Prime Video in the U.S.
Customers can access the ad-free Max and Starz bundle for $20.99/month, an approximate 25 percent savings.

[01/22/25 - 09:30 AM]
Legendary Comedian George Lopez Sets Premiere Date for Upcoming and Final Comedy Special
"George Lopez: Muy Católico" will premiere February 18 on Prime Video.