or


[02/08/05 - 12:00 AM]
Candidates Get 'Fresh' with Dove and Trump Encounters Another Boardroom First on NBC's 'The Apprentice' (FeB. 10, 9-10pm Et)

[via press release from NBC]

CANDIDATES GET "FRESH" WITH DOVE AND TRUMP ENCOUNTERS ANOTHER BOARDROOM FIRST ON NBC'S "THE APPRENTICE" (FEB. 10, 9-10PM ET)

AD GURU DONNY DEUTSCH MARKS HIS THIRD "APPRENTICE" APPEARANCE

NEW YORK -- February 8, 2005 -- From Brian's "self-firing" to Verna's emotional decision to quit, it's been an unorthodox and exciting start to the third season of NBC's "The Apprentice." This Thursday, the unfathomable happens during the task, causing Donald Trump to alter the rules of the competition (Feb. 10, 9-10pm ET). The resulting boardroom mayhem leaves everyone reeling.

This week Trump sends "Magna" and "Net Worth" to meet with ad guru Donny Deutsch (CNBC's "The Big Idea with Donny Deutsch") at the headquarters of his advertising agency, Deutsch Inc. Candidates are instructed to create, film and edit a 30-second commercial for the new Dove? Cool Moisture Body Wash. Deutsch challenges the teams to approach this commercial on a grand scale, as if it were a 30-second movie. "Blow me away in terms of 'wow, this is different'," said Deutsch. Each team will have access to state of the art production facilities, actors, models and film editors.

Both teams initially struggle with their creative ideas and have trouble positioning the Dove brand. One team produces a very erotic commercial while the other team focuses on a more athletic concept. The two campaigns, polar opposites in creativity yet similar in quality, challenge Trump to select the winner.

"Working with Donald Trump and Mark Burnett for our third season, we wanted to create a realistic marketing challenge for the contestants. At the end of the day, it is smart thinking and great ideas that sell products and brands," noted Donny Deutsch, Chairman and CEO of Deutsch Inc. and host of CNBC's "The Big Idea with Donny Deutsch." "We were looking for the 'wow' factor, and Donald and I were taken aback by what was presented."

"Dove has a body wash to satisfy every mood and shower need. We were eager to see how 'The Apprentice' candidates would convey the essence of our new Cool Moisture Body Wash, made with refreshing ingredients like cooling cucumber extract and calming green tea," said Rob Master, brand manager for Dove Personal Wash. "Let's just say what they came up with was a little peculiar. Who would have imagined that cucumber and green tea could cause so much drama in the boardroom?"

"MAGNA": Stephanie, Bren, Erin, Michael, Kendra, and Alex

"NET WORTH": John, Audrey, Angie, Tara, Chris, Tana, Craig and Kristen.

Week 4 Exemption: Angie

Beginning Friday, February 11, viewers can log on to www.dove.com for free samples of the Cool Moisture products seen on NBC's "The Apprentice" and a chance to win tickets to the show's season finale.

About Dove
Dove, manufactured by Unilever North America, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes bar cleansers, body washes, face care, anti-perspirant/ deodorants and hair care. Dove anti-perspirant/deodorant is the No. 2 female-oriented anti-perspirant/deodorant brand in the United States1. Dove is available nationwide in food, drug and mass outlet stores. Dove's mission is to make women feel more beautiful every day by challenging today's stereotypical view of beauty and inspiring women to take great care of themselves. Visit Dove at www.dove.com.

About Unilever
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico ? generating approximately $11 billion in sales. For more information visit www.unilever.com

About Deutsch Inc.
Deutsch Inc. is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Revlon, Coors Brewing Co., Johnson & Johnson, Novartis, Monster Worldwide, Expedia, Pier 1 Imports and Old Navy. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), media buying and planning (deutschMedia), design (designDeutsch) and public relations, promotions, and events (Deutsch PR and Promotions). Deutsch has offices in New York, Los Angeles, Chicago and Toronto. Visit Deutsch at www.deutschinc.com.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [february 2005]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE (NBC)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."