or


[02/14/05 - 12:00 AM]
CBS Plans Marketing and Publicity Blitz for 'Everybody Loves Raymond' Series Finale

[via press release from CBS]

CBS PLANS MARKETING AND PUBLICITY BLITZ FOR �EVERYBODY LOVES RAYMOND� SERIES FINALE

Multi-Platform Campaign Launched During �Grammy� Awards� with Vote for All-Time Favorite Episodes

On-Air Spots to Include Celebrity Tributes

Other Initiatives Include Heavy Promotion on Viacom Cable and Radio Properties, Extensive Co-Marketing with 200-Plus CBS Affiliated Stations and Special Content on In-Flight Program �CBS Eye on American�

Cast of �Everybody Loves Raymond� Appears on one of �Oprah�s� Highest Rated Broadcasts of the Season

Appearances by �Raymond� Cast Members on Top Rated Daytime and Late Night Talk Shows for May 16

CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support the finale of EVERYBODY LOVES RAYMOND.

The multi-layered effort includes a vote on CBS.com for viewers� all-time favorite episodes; on-air tributes by celebrities; heavy promotion on Viacom radio and cable properties; extensive co-marketing with CBS�s 200-plus affiliated stations; and special RAYMOND-themed content on �CBS Eye on American.�

EVERYBODY LOVES RAYMOND � America�s #1 Comedy in Viewers, Adults 18-49 and 25-54 � signs off with its 210th episode on May 16. The finale will be preceded by a one-hour special featuring behind-the-scenes footage, highlights from the show�s nine seasons and interviews with the cast.

On Sunday, Feb. 13 during the GRAMMY� AWARDS on CBS, viewers were alerted to vote on CBS.com for their all-time favorite RAYMOND episodes. The five receiving the most votes will then be broadcast on CBS in consecutive weeks, beginning Feb. 28 with the fifth most popular and culminating with the all-time fan favorite on March 28.

CBS stars and other celebrities will also take part in a series of promotional spots where they�ll congratulate RAYMOND on its spectacular nine-year run and express why the show is so special to them.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks such as VH1, Comedy Central, Nick at Nite, TV Land and CMT, as well as Infinity radio stations and the Westwood One network.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations. The network will provide a package of spots focusing on great moments in RAYMOND history and other show highlights to the stations to customize locally.

In addition, CBS has produced a tie-in guide resembling a Barone family photo album, which is full of ways that stations can promote the finale locally. The guide includes loads of RAYMOND trivia questions for local contests (including a list of guest stars from Kevin James, star of THE KING OF QUEENS, to basketball great Kareem Abdul-Jabbar). There are also multiple concepts for other types of contests such as EVERYBODY LOVES A MOTHER AND DAUGHTER-IN-LAW COOK-OFF -- in the tradition of Marie and Debra -- between mothers and daughters-in-law with a local restaurant chef acting as judge.

Besides on-air, CBS will take its RAYMOND promotions to the air with �EVERYBODY LOVES RAYMOND Moments� on American Airlines� in-flight program �CBS Eye on American.� �CBS Eye on American� is seen by millions of travelers each month and has aired full episodes of RAYMOND since 1998.

The publicity campaign began with the cast conducting a press conference at the Television Critic�s Association annual Winter Press Tour. Following the final taping of the series, the cast of �EVERYBODY LOVES RAYMOND� appeared on �Oprah� (2/9/05), giving the top-rated talk show one of its highest-rated editions of the season (8.9/21 Weighted Metered Market Overnight Average) � ahead of two "Oprah" shows devoted to Desperate Housewives (Cast of Desperate Housewives 7.4/18; Oprah gets a role on Desperate Housewives 8.3/19)

From February through May, cast members from the Emmy award-winning series will appear on several of the leading daytime and late night talk shows, including "Late Show with David Letterman," "Live with Regis & Kelly," "The View" and �Ellen,� among others.

On April 28, CBS and series producers HBO and Worldwide Pants will host a major red carpet finale party to kick off the final three episodes of the classic series. Cast members from the show as well as celebrities who have been fans of Raymond over the years will be in attendance.

On May 16, the cast will appear together in New York City for one last time in a media blitz that will start on the CBS �Early Show� and culminate on the floor of the New York Stock Exchange when the cast of �EVERYBODY LOVES RAYMOND� and CBS Chairman Leslie Moonves ring the closing bell.





  [february 2005]  
S
M
T
W
T
F
S
  


· DESPERATE HOUSEWIVES (ABC)
· ELLEN DEGENERES SHOW, THE (SYNDICATION)
· EVERYBODY LOVES RAYMOND (CBS)
· KING OF QUEENS, THE (CBS)
· LIVE WITH KELLY & MICHAEL (SYNDICATION)
· OPRAH WINFREY SHOW, THE (SYNDICATION)











[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.