or


[02/14/05 - 12:00 AM]
CBS Plans Marketing and Publicity Blitz for 'Everybody Loves Raymond' Series Finale

[via press release from CBS]

CBS PLANS MARKETING AND PUBLICITY BLITZ FOR �EVERYBODY LOVES RAYMOND� SERIES FINALE

Multi-Platform Campaign Launched During �Grammy� Awards� with Vote for All-Time Favorite Episodes

On-Air Spots to Include Celebrity Tributes

Other Initiatives Include Heavy Promotion on Viacom Cable and Radio Properties, Extensive Co-Marketing with 200-Plus CBS Affiliated Stations and Special Content on In-Flight Program �CBS Eye on American�

Cast of �Everybody Loves Raymond� Appears on one of �Oprah�s� Highest Rated Broadcasts of the Season

Appearances by �Raymond� Cast Members on Top Rated Daytime and Late Night Talk Shows for May 16

CBS is rolling out an aggressive multi-platform marketing and publicity campaign to support the finale of EVERYBODY LOVES RAYMOND.

The multi-layered effort includes a vote on CBS.com for viewers� all-time favorite episodes; on-air tributes by celebrities; heavy promotion on Viacom radio and cable properties; extensive co-marketing with CBS�s 200-plus affiliated stations; and special RAYMOND-themed content on �CBS Eye on American.�

EVERYBODY LOVES RAYMOND � America�s #1 Comedy in Viewers, Adults 18-49 and 25-54 � signs off with its 210th episode on May 16. The finale will be preceded by a one-hour special featuring behind-the-scenes footage, highlights from the show�s nine seasons and interviews with the cast.

On Sunday, Feb. 13 during the GRAMMY� AWARDS on CBS, viewers were alerted to vote on CBS.com for their all-time favorite RAYMOND episodes. The five receiving the most votes will then be broadcast on CBS in consecutive weeks, beginning Feb. 28 with the fifth most popular and culminating with the all-time fan favorite on March 28.

CBS stars and other celebrities will also take part in a series of promotional spots where they�ll congratulate RAYMOND on its spectacular nine-year run and express why the show is so special to them.

CBS is also maximizing promotional opportunities within the Viacom family with an extensive campaign on sister cable networks such as VH1, Comedy Central, Nick at Nite, TV Land and CMT, as well as Infinity radio stations and the Westwood One network.

CBS also has launched a comprehensive joint marketing effort with its 200-plus affiliated local stations. The network will provide a package of spots focusing on great moments in RAYMOND history and other show highlights to the stations to customize locally.

In addition, CBS has produced a tie-in guide resembling a Barone family photo album, which is full of ways that stations can promote the finale locally. The guide includes loads of RAYMOND trivia questions for local contests (including a list of guest stars from Kevin James, star of THE KING OF QUEENS, to basketball great Kareem Abdul-Jabbar). There are also multiple concepts for other types of contests such as EVERYBODY LOVES A MOTHER AND DAUGHTER-IN-LAW COOK-OFF -- in the tradition of Marie and Debra -- between mothers and daughters-in-law with a local restaurant chef acting as judge.

Besides on-air, CBS will take its RAYMOND promotions to the air with �EVERYBODY LOVES RAYMOND Moments� on American Airlines� in-flight program �CBS Eye on American.� �CBS Eye on American� is seen by millions of travelers each month and has aired full episodes of RAYMOND since 1998.

The publicity campaign began with the cast conducting a press conference at the Television Critic�s Association annual Winter Press Tour. Following the final taping of the series, the cast of �EVERYBODY LOVES RAYMOND� appeared on �Oprah� (2/9/05), giving the top-rated talk show one of its highest-rated editions of the season (8.9/21 Weighted Metered Market Overnight Average) � ahead of two "Oprah" shows devoted to Desperate Housewives (Cast of Desperate Housewives 7.4/18; Oprah gets a role on Desperate Housewives 8.3/19)

From February through May, cast members from the Emmy award-winning series will appear on several of the leading daytime and late night talk shows, including "Late Show with David Letterman," "Live with Regis & Kelly," "The View" and �Ellen,� among others.

On April 28, CBS and series producers HBO and Worldwide Pants will host a major red carpet finale party to kick off the final three episodes of the classic series. Cast members from the show as well as celebrities who have been fans of Raymond over the years will be in attendance.

On May 16, the cast will appear together in New York City for one last time in a media blitz that will start on the CBS �Early Show� and culminate on the floor of the New York Stock Exchange when the cast of �EVERYBODY LOVES RAYMOND� and CBS Chairman Leslie Moonves ring the closing bell.





  [february 2005]  
S
M
T
W
T
F
S
  


· DESPERATE HOUSEWIVES (ABC)
· ELLEN DEGENERES SHOW, THE (SYNDICATION)
· EVERYBODY LOVES RAYMOND (CBS)
· KING OF QUEENS, THE (CBS)
· LIVE WITH KELLY AND RYAN (SYNDICATION)
· OPRAH WINFREY SHOW, THE (SYNDICATION)





[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 01:35 PM]
Oxygen Media's Two-Night Special "Dahmer on Dahmer: A Serial Killer Speaks" Premieres Saturday, November 11 at 7PM ET/PT
"'Dahmer on Dahmer: A Serial Killer Speaks' catapults viewers into Jeffrey Dahmer's psyche, providing a unique look at the life of a serial killer that shook the nation," said Rod Aissa.

[10/17/17 - 01:01 PM]
Season Three of "UnREAL" Returns February 26
In the new season, Caitlin FitzGerald takes the reins as Everlasting's female "suitress," Serena.

[10/17/17 - 01:00 PM]
First Table Read of ABC's "Roseanne" Revival
The cast of the iconic comedy series "Roseanne" gathers for their first table read for the revival's premiere episode entitled "Twenty Years to Life."

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 12:24 PM]
"Engaging Father Christmas" Premieres November 12, on Hallmark Movies & Mysteries
Based on the series of Father Christmas books by Robin Jones Gunn, the film is a sequel to last year's highly rated "Finding Father Christmas."

[10/17/17 - 12:22 PM]
Freeform Throws the Ultimate Night in with "Movie Night with Karlie Kloss" to Premiere December 28
Taking the ultimate movie night to the next level, the supermodel, tech guru and fashion icon will invite some of her closest friends for an evening of movies, games, baking and fun, all while watching some of the most beloved "movie night" films.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.

[10/17/17 - 11:06 AM]
"The Late Show" Wins Late Night for the Third Straight Week to Start the Season
CBS spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:05 AM]
TBS Announces Programming at New York Comedy Festival
Located at the new hotel property PUBLIC, the TBS Comedy HUB will serve as the festival's headquarters, where fans and NYCF attendees can gain free access to exclusive TBS-curated programming, including all-star talent and fan-forward experiences.

[10/17/17 - 10:49 AM]
CBS Wins in Viewers for the Third Consecutive Week
CBS spins the numbers for the week of October 9-15.

[10/17/17 - 10:17 AM]
"DreamWorks Trolls Holiday" Spreads Musical Cheer as Animated Special Arrives Friday, Nov. 24 on NBC
"DreamWorks Trolls Holiday" marks the return of Anna Kendrick as the voice of Poppy, Justin Timberlake as Branch and Zooey Deschanel as Bridget.

[10/17/17 - 09:38 AM]
With "SNF" #1 Overall & "This Is Us," "Voice" & "Will & Grace" Ranking as 4 of the Top 10 Entertainment Shows, NBC Wins Week of Oct. 9-15
NBC spins the numbers for the week of October 9-15.

[10/17/17 - 09:31 AM]
Freeform Gets Hitched to "Disney's Fairy Tale Weddings," Network Greenlights Seven New Episodes of Unscripted Series to Premiere Spring 2018
On the heels of the breakout special that aired in May 2017, "Disney's Fairy Tale Weddings" garnered nearly three million views across linear and digital, making it Freeform's highest-rated unscripted TV special to date.