[02/15/05 - 12:00 AM]
Showtime Strikes Deals with Popular Online Sites to Promote Network's Signature Series

[via press release from Showtime]

SHOWTIME Strikes Deals With Popular Online Sites to Promote Network's Signature Series

Featuring The Showtime L Word 'Tune In' Reveal & Win Game with iVillage.com & The Showtime Fat Actress 'Big Fat Job' Sweepstakes with Monster

NEW YORK, Feb. 15 -- Showtime Networks is embarking on innovative agreements with leading online sites to reach different audiences for its signature series. SHOWTIME has joined forces with iVillage.com, the number one women's community online, to generate excitement for the second season launch of THE L WORD on February 20th, and with Monster, the leading global online careers site, to promote the much anticipated launch of FAT ACTRESS starring Kirstie Alley on March 7.

Len Fogge, Showtime Networks Executive Vice President, Marketing & Creative stated, "It's a crowded marketplace and it's become increasingly important for us to extend our reach via non-traditional outlets, and online relationships have become a critical component of our marketing strategy. By linking up with such sites as iVillage.com and Monster, we are able to generate huge buzz for our series while targeting them to the people we believe will be most interested in watching them."

To target women, SHOWTIME is working with iVillage.com, The Internet For Women(TM), to offer THE SHOWTIME L WORD "TUNE IN" REVEAL & WIN GAME, which kicked off on February 1st and runs through March 28. SHOWTIME and iVillage.com will award one daily instant winner a 20 GB Apple iPod. To win the prize, consumers must go to http://www.iVillage.com/lword and link to a dedicated sweepstakes site. There they can access an online instant win card with three THE L WORD logos. If the logos reveal three matched images of an Apple iPod - they win. iVillage.com will promote the series and the instant win game via banner ads, newsletters and emails across the iVillage network, reaching a targeted audience of women 18-54. SHOWTIME will promote the series on-air and online at its SHO.com website.

Monster will give Showtime exposure to Monster's millions of unique monthly visitors as part of THE SHOWTIME FAT ACTRESS "BIG FAT JOB" SWEEPSTAKES, which began February 10 and runs through March 20. One grand prize winner will be awarded a walk-on-role in a future episode of FAT ACTRESS as well as a $10,000 signing bonus. The sweepstakes highlights Kirstie Alley's struggle to find work as a "fat actress" in Hollywood. SHOWTIME will promote the series on-air and online at its SHO.com website. The series and the sweepstakes will be promoted by Monster via banner ads, newsletters and emails and will be featured on their homepage for the duration of the promotion.

iVillage Inc., 500 Seventh Avenue, New York, NY 10018 - iVillage Inc. is a leading women's media company that includes iVillage.com, Women.com, gURL.com, Astrology.com, Promotions.com, iVillage Parenting Network, The Newborn Channel, Lamaze Publishing, Business Women's Network, Diversity Best Practices, Best Practices in Corporate Communications, and iVillage Consulting. The information contained in this communication may be confidential, is intended only for the use of the recipient named above, and may be construed under applicable law to be a commercial email. If you have received this communication in error, please delete this message from your computer system. If you are the recipient named above and do not wish to receive any future commercial emails, please reply to the sender with a message stating such preference.

Celebrating its 10-year anniversary, Monster is the leading global online careers property. A division of Monster Worldwide (Nasdaq: MNST), Monster works for everyone by connecting quality job seekers at all levels with leading employers across all industries. Founded in 1994 and headquartered in Maynard, Mass., Monster has 25 local language and content sites in 23 countries worldwide. More information is available at http://www.monster.com or by calling 1-800-MONSTER. To learn more about Monster's industry-leading employer products and services, please visit http://recruiter.monster.com.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

Web Site: http://www.SHO.com http://www.monster.com http://recruiter.monster.com http://www.iVillage.com/lword http://www.iVillage.com

  [february 2005]  


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