[02/24/05 - 12:00 AM]
The Showtime 'Big Fat Free Preview' Features Kirstie Alley's 'Fat Actress' and Usher Live!

[via press release from Showtime]

The Showtime 'Big Fat Free Preview' Features Kirstie Alley's 'Fat Actress' and Usher Live!

Preview Runs March 4-7 and is Expected to Reach Over 35 Million Households

LOS ANGELES, Feb. 24 -- Showtime is betting you'll be hooked during a 4-day free preview, March 4-7, that offers a taste of the network's strongest original programming in recent history. Two world premiere events will anchor the preview and be broadcast in HD, including the highly- anticipated comedy series FAT ACTRESS, starring Kirstie Alley (March 7 at 10 p.m. ET/PT) and multiple Grammy(R)-winner Usher, in his only televised concert in 2005: ONE NIGHT ONE STAR: USHER LIVE (March 5 at 9 p.m. ET/PT). Many viewers will also have access to these events anytime on demand, during the free preview, as well as exclusive movies, boxing and other buzz-heavy shows like THE L WORD, HUFF and PENN & TELLER.

The March "Big Fat Free Preview" has garnered unprecedented participation from cable and satellite operators and is expected to reach over 35 million households.

"SHOWTIME is entering a golden age of original programming," said Showtime President of Programming Robert Greenblatt. "We've been fortunate to attract some of the most creative actors, writers and directors in the business -- and the results have been incredible. SHOWTIME is receiving more notice than ever before, and we're giving potential subscribers the opportunity to see why."

"This combination of original and exclusive content really reinforces the promise of premium cable -- big events and high quality series, in addition to theatricals," said Executive Vice President of Creative & Marketing, Len Fogge. "We're very pleased with the excitement and participation this free preview has generated among cable affiliates and operators."

As an added incentive, customers who sign up for SHOWTIME during the preview can also receive a $25 gift card good at any Apple retail store in the U.S. Consumers should check with their local cable and satellite providers for availability of the SHOWTIME Free Preview.

Cross channel promotional spots began airing three weeks prior to the preview. Radio campaigns, print advertising, bill-stuffers, email blasts with strong "tell-a-friend" components and text messaging alerts also launched to drive tune-in. The sho.com website also features a Big Fat Preview landing page which will include weekend programming highlights, order Showtime information and the Apple gift card Rebate promotion.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com

  [february 2005]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.