[04/06/05 - 12:00 AM]
Time Runs Out as One Team Gets Clotheslined Developing "Wearable Technology" for American Eagle Outfitters on NBC's "The Apprentice" (April 7, 9-10pm Et)

[via press release from NBC]


Chris Proclaims Alex a Metrosexual

NEW YORK �- April 6, 2005 �- Down to just seven candidates, the pressure intensifies on NBC's "The Apprentice" (April 7, 9-10pm ET) as one candidate repeatedly exclaims "I think I'm going to throw-up." It's a race against the clock as the two teams struggle to create a new clothing line for leading lifestyle retailer American Eagle Outfitters (AE).

Armed with top-notch designers, each team must incorporate "wearable technology" into AE's Spring Collection. As Trump describes it, "put clothing with all the gadgets they are selling nowadays and insure that the clothing is gadget friendly." Candidates receive $5,000 seed money to spend on the latest gadgets featured at electronic giant Best Buy. Once the designs are complete, candidates manufacture the clothing and then present their wears to American Eagle executives for evaluation.

Chris, who was told to step it up by Trump last week, continues picking on Alex this time characterizing him as a metrosexual. "Alex is a self-proclaimed metrosexual which I think means that he is a male who embraces his feminine side more than other males."

One candidate suffers a panic attack and another loses a credit card all leading to a boardroom firing that stuns everyone involved.

Michelle Scarbrough, attorney to Mr. Trump, fills in for George Ross who is on a business trip.

Remaining Candidates:
"NET WORTH": Chris, Angie, Alex
"MAGNA": Kendra, Tana, Bren, Craig

Week 11 Exemption: Bren

"Like 'The Apprentice', AE is all about encouraging individuals to go after their dreams and live their lives to the limit," said Michael James Leedy. "Live Your Life" is a statement that reflects the spirit and values of the AE brand-authentic, individual, and real-and we are proud to help big dreams become reality for 'The Apprentice' candidates. Our alliance with the show is a natural partnership."

About American Eagle Outfitters

American Eagle Outfitters (NASDAQ: AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15- to 25-year-olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, cargo pants, and graphic Ts as well as a stylish assortment of cool accessories, outerwear and footwear. American Eagle Outfitters currently operates 777 AE stores in 49 states, the District of Columbia and Puerto Rico and 70 AE stores in Canada. AE also operates via its Web business, www.ae.com, which offers additional sizes and styles of favorite AE merchandise.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [april 2005]  


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