[04/20/05 - 12:00 AM]
Tears, Tension, and Celebrity Tresses Abound with the Return of Bravo's 'Blow Out' on June 7

[via press release from Bravo]


BURBANK, Calif. -- April 20, 2005 -- After renowned hairstylist Jonathan Antin opened Jonathan Salon Beverly Hills last year with great success, great drama and a season finale capturing over one million viewers on Bravo, viewers can delve into Antin's new career ambitions, the lives of his talented stylists, and the new Jonathan Product team with the second-season premiere of "Blow Out" on Tuesday, June 7 (9-10 p.m. ET).

In addition, Antin turns his sights on the global market as he plans the worldwide launch of his multi-million dollar hair care line, Jonathan Product. It's his latest and most taxing undertaking yet -- and ripe with all the tears, trials and tension tailor-made for intriguing television this summer.

"This new line could make me bigger than Vidal Sassoon, but if Jonathan Product doesn't hit the shelves in a few months we could all lose everything," says Antin in the season premiere episode. "I could lose my house, my car, my salons, my employees. I could come out the biggest hairstylist in history and a multi-millionaire or I could lose the shirt off my back."

It's been a year since the grand opening of Jonathan Salon Beverly Hills and Antin's dream of establishing a presence in the beauty capital of the world was realized. Now, he's poised to make his impact on the hair care industry with the launch of Jonathan Product, the culmination of years of experience and his innate knowledge of the products needed to accentuate a perfect cut. It's a risky endeavor for any company, and an even greater one for the individual whose name is on it, and whose livelihood is dependent on its success.

Red-eye flights, hourly calls -- it's just the beginning of what's demanded of Antin and the team, led by established beauty experts Beth Ann Catalano and Tina Hedges, as he prepares for the launch of Jonathan Product. And the clock is ticking: the timeline for the launch of Antin's product line is just three months.

And while Jonathan Product has been available for purchase in Antin's salons for years, the growing pains experienced as the tried-and-true products are finessed and re-branded are no less grueling ? especially when Antin's artistic sensibility clashes with hard deadlines. The process is further complicated when a test of wills ensues between the exacting stylist and the cocky design guru who has no qualms about challenging the hairstylist's own creative vision.

The pressures weigh heavily on Antin -- a man not afraid to cry. What drives the passionate stylist and entrepreneur and what is the personal cost of success. To answer that question, season two takes viewers inside Antin's private therapy sessions, as well as explores his relationships with girlfriend Sescie, and his sister and best friend Robin Antin, creator of the Pussycat Dolls.

Also joining Antin are his talented stylists, but who remains from the first season and who was let go? New faces will also be introduced as season two follows Antin as he bounces back and forth between his Beverly Hills and West Hollywood locations in an effort to keep both businesses running smoothly. The audience will see an overextended Antin struggling to keep it all in check as he pushes himself, his stylists, and the Jonathan Product executive team to the brink of success, all in the name of good hair.

As a teenager, Antin was inspired to become a stylist by Warren Beatty's role as the sexy, lady-loving George Roundy in the hit film "Shampoo." He dropped out of Beverly Hills High to enroll in the Fairfax Beauty Academy, where he quickly landed a job at a trendy West Hollywood salon. Like Beatty's character, Antin's smoldering good looks and charisma, combined with his unique fashion sense proved irresistible. Within a few years, he claimed the salon as his own -- garnering a list of celebrity clientele rivaling the best in the business. With the successful opening of Jonathan Salon Beverly Hills, Antin's brand and presence in the beauty industry continues to grow as he looks to also expand and market his own product line, Jonathan Product.

"Blow Out" is produced for Bravo by Reveille LLC and Magna Global Entertainment.

  [april 2005]  


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