[04/26/05 - 12:00 AM]
Spike TV Ranks #1 with Men in April

[via press release from Spike TV]

Spike TV Ranks #1 with Men in April

Ratings Driven By LIVE Finale of 'The Ultimate Fighter'

Network Averages 1.6 Million Viewers in April, Up 55% vs. Year Ago

NEW YORK, April 26 -- Coming off its highest rated quarter ever (1Q05), Spike TV finishes April 2005 ranked as the #1 network with Men 18-49 and M18-34 in Primetime among ad supported cable networks.

According to Nielsen Media Research for April 2005 (March 28-April 24) in Primetime, the network averaged 1.6 million viewers P2+, up 55% as compared to last year. Spike TV lead the way among all cable networks with Men 18-49 during April, earning a 1.0 rating, delivering 520,000 viewers, up 25% versus YAGO and with M18-34, garnering a .9 rating and 226,000 viewer delivery, a 29% increase compared to YAGO.

Spike TV was also successful with adult viewers in April. The network ranked in basic cable's top 5 for both Adults 18-49 and 18-34. The network's average delivery of a .8/882,000 among Adults 18-49 and a .8/391,000 with A18-34, represented a 33% increase in each demo over last year.

Spike TV's Primetime ratings performance was driven by the LIVE finale of The Ultimate Fighter on Saturday, April 9 (9:00-11:30 PM, ET) which had 2.6 million viewers tuning-in. Spike TV experienced triple digit gains in key male demos and viewership -- 3.3/848,000 Men 18-34, up 562% versus YAGO; 2.7/1.4 million M 18-49, up 229% versus YAGO. (In 2004, Spike TV telecast MXC, WWE Velocity and WWE Confidential). The finale was also the most watched show for Men 18-34 on television that day, including among the broadcast networks with a 3.3/848,000.

C.S.I. also won its time period for the month among ad supported cable nets in April. The crime-drama's weeknight (Monday -- Friday from 8:00-9:00 PM, ET/PT) telecast averaged 2.7 million viewers P2+. The series ranks #1 in a number of key men and adult demos for April 2005 -- 1.0/544,000 with Men 18-49; .8/215,000 with M18-34; 1.2/1,289,000 with Adults 18-49 and 1.0/531,000 with Adults 18-34.

Spike TV, the first network for men, is available in 88 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VH1, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Web Site: http://www.spiketv.com

  [april 2005]  


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