[04/26/05 - 12:00 AM]
Three New Records: Adult Swim Charts Largest Monthly Total Day Delivery of Adults 18-34, Adults 18-24 and Men 18-24 in Ad-Supported Basic Cable History

[via press release from Cartoon Network]

Three New Records: Adult Swim Charts Largest Monthly Total Day Delivery of Adults 18-34, Adults 18-24 and Men 18-24 in Ad-Supported Basic Cable History

Adult Swim Programming Claims 15 of Top 50 Basic Cable Programs in April for Adults 18-34

In its first month as an individually rated network, Adult Swim set three new records for the largest monthly total day delivery of adults 18-34, adults 18-24 and men 18-24 in ad-supported basic cable history, according to Nielsen Media Research. The achievement continued Adult Swim�s streak as the #1 ad-supported cable network for delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. With the outstanding performances of Family Guy, Futurama and its newest original Robot Chicken, the late-night service also claimed 15 of the top 50 basic cable programs in April for adults 18-34. Adult Swim also ranked #3 in April for total day delivery of adults 18-49�ahead of such competition as USA, Lifetime, Nickelodeon, MTV, Spike TV and FX�and #5 in total day delivery of persons 2+.

Highlights of Adult Swim�s April performance include the following: (Note: as Adult Swim was not its own network in 2004, year-to-year comparisons are not applicable.)

ADULT SWIM in April (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 413,000, with a 0.6 rating

- Adults 18-24 delivery totaled 216,000, with a 0.8 rating

- Men 18-34 delivery totaled 267,000, with a 0.8 rating

- Men 18-24 delivery totaled 148,000, with a 1.1 rating

- Adults 18-49 delivery totaled 534,000, with a 0.4 rating.

Among Adult Swim�s programming standouts in April, telecasts of Family Guy claimed the #18, #26, #27, #31, #37, #39, #41, #42 and #45 spots on the list of the month�s top 50 programs among adults 18-34. Futurama similarly nabbed the #24, #46 and #48 spots. And the network�s newest original series, Robot Chicken (Sunday, 11:30 p.m.), pecked its way to #36, #38 and #50 on the April list.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 87.6 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 3/28/05-4/24/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [april 2005]  


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