[05/10/05 - 12:00 AM]
Adult Swim Claims Six-Week Streak of #1 Total Day Delivery for Adults 18-24, Men 18-34 and Men 18-24 Among Ad-Supported Cable

[via press release from Cartoon Network]

Adult Swim Claims Six-Week Streak of #1 Total Day Delivery for Adults 18-24, Men 18-34 and Men 18-24 Among Ad-Supported Cable

Charts 15 of Top 50 Basic Cable Programs for Adults 18-34, 8 of Top 50 Programs for Adults 18-49

Adult Swim continued its ad-supported basic cable dominance in total day delivery of adults 18-24, men 18-34 and men 18-24 for the first six weeks as an independently rated network, according to Nielsen Media Research. The service also ranked #2 last week among adults 18-34, just 3,000 viewers shy of sister-channel TNT�s top delivery with NBA playoff coverage.

Among Adult Swim�s programming, off-net Family Guy (Monday-Thursday, Saturday, 11:30 p.m.) and original series Robot Chicken (Sunday, 11:30 p.m.) earned the network�s top program deliveries among adults 18-34 and adults 18-49. Adult Swim claimed 15 of ad-supported basic cable�s top 50 programs of the week among adults 18-34, and eight of the top 50 programs for the week among adults 18-49. As a result, Adult Swim also ranked #3 in ad-supported cable delivery of adults 18-49 (532,000)�beating USA, Lifetime, Nickelodeon, ESPN, Spike TV and FX�and #5 in delivery of persons 2+ (1,157,000).

Highlights of Adult Swim�s performance include the following: (Note: as Adult Swim was not its own network in 2004, year-to-year comparisons are not applicable.)

ADULT SWIM in April (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 401,000, with a 0.6 rating

- Adults 18-24 delivery totaled 223,000, with a 0.8 rating

- Men 18-34 delivery totaled 244,000, with a 0.7 rating

- Men 18-24 delivery totaled 154,000, with a 1.1 rating

- Adults 18-49 delivery totaled 532,000, with a 0.4 rating.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 87.6 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 5/2/05-5/8/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [may 2005]  

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