or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ABC)





[09/23/26 - 01:25 PM]
David Mitchell Is Back on the Case, Breakout Mystery "Ludwig" Returns for Season Two on BritBox
Other October highlights include new seasons of "Celebrity Escape to the Country," "Time," and "Would I Lie to You?"

[09/23/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 14
"Reacher," "Neagley," "Sterling Point," "El Juicio," and "The Grand Tour" led all original series worldwide.

[09/23/26 - 11:00 AM]
Dolly Parton Tribute with Performance by Kacey Musgraves Set for the "2026 MTV Video Music Awards (VMAs)" Sunday, Sept. 27 on CBS
With three career nods, Musgraves is nominated this year in Best Country for "Dry Spell."

[09/23/26 - 10:31 AM]
"A Man on the Inside" Season 3 Adds New Guest Stars
The series will come to a conclusion when it returns for its third and final season, which begins production in San Francisco, California.

[09/23/26 - 10:23 AM]
NBC Debuts "St. Denis Medical" Season Three First Look
The series returns Monday, November 2 on the network.

[09/23/26 - 10:07 AM]
Blood, Benders and the Bridge: Paramount+ Is Headed to New York Comic Con with "Dexter: Resurrection," "Avatar: Seven Havens" and "Star Trek: Starfleet Academy"
From October 8-10, con-goers can catch first-looks, cast conversations and exclusive reveals from the three series.

[09/23/26 - 10:03 AM]
FOX Sports Feasts on Multi-Platform Presentation of 2026 NFL Thanksgiving Day Game Across FOX, FOX One, Tubi and FOX Deportes
This year's massive Thanksgiving Day game features the Dallas Cowboys and Philadelphia Eagles live in 4K.

[09/23/26 - 10:02 AM]
Video: "Bite Size Terror" - Official Trailer - Tubi Original
A bite-sized horror anthology where seemingly harmless encounters, desires, and decisions take terrifying turns.

[09/23/26 - 10:01 AM]
"Million Dollar Secret" Returns to Netflix, But This Time with a Celebrity Twist
In this version, celebrities will try their hand at the ultimate game of deception.

[09/23/26 - 10:01 AM]
Video: "Jamie Foxx: Take Care of Yourself" - Official Trailer - Hulu
"Jamie Foxx: Take Care of Yourself" delivers a much-needed dose of self-care in his most honest, evolved, and unforgettable chapter yet.

[09/23/26 - 10:01 AM]
Video: "Shark Tank" - Season Premiere Wednesday, September 30 on ABC and Stream on Hulu
It's time to ignite a spark for a new season of entrepreneurs stepping into the Tank!

[09/23/26 - 09:32 AM]
"Be My Guest with Ina Garten" Is Back with Brand-New Episodes Filled with Special Guests, Good Food and Great Conversation
The season kicks off with a visit from the creative, award-winning pastry chef Christina Tosi who joins Ina for a perfect day of cooking and conversation at the barn.

[09/23/26 - 09:23 AM]
"Katseye: Wild Hearts" Streams October 16 on Disney+ and Hulu
The film is a captivating journey into the group's bold new era while celebrating the fans who helped make it possible.

[09/23/26 - 09:01 AM]
A24's "The Invite" Begins Streaming Exclusively on HBO Max October 23
The film stars Seth Rogen, Olivia Wilde, Penélope Cruz, and Edward Norton.

[09/23/26 - 09:00 AM]
Video: AMC+ Unveils Sneak Peek at Highly Anticipated Revenge Thriller, "Kill Jackie," Starring and Executive Produced by Catherine Zeta-Jones
The series' debut on AMC+ coincides with the streamer's limited time offer of a one-year subscription for $39.99, available now through October 12.