or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)





[05/02/24 - 03:49 PM]
Captain Lee Rosbach Reveals Calm Waters Can Turn Deceptively Sinister with New Oxygen Series "Deadly Waters with Captain Lee," Premiering Saturday, June 1 at 9 P.M. ET/PT
The series exposes the wicked intentions of those who thought committing crimes on the water would shield them from justice.

[05/02/24 - 03:45 PM]
"American Idol" Is the No. 1 Entertainment Program of the Night in Adults 18-49 for Second Week of Live Coast-to-Coast Telecasts
The show reached season highs in week 2 of live, coast-to-coast telecasts in Total Viewers (5.31 million) and Adults 18-49 (0.64 rating) on Sunday night with its strongest numbers since last season's finale.

[05/02/24 - 02:11 PM]
Video: "Uncle Samsik" - Official Trailer - Hulu
Uncle Samsik introduces himself to Kim San as the one who can turn his world around - promising that he can make any dream a reality.

[05/02/24 - 12:45 PM]
CBS Announces Its 2024-2025 Primetime Schedule
New scripted series "Matlock," "Poppa's House," "NCIS: Origins" and "Georgie & Mandy's First Marriage" join 18 returning shows.

[05/02/24 - 12:05 PM]
Video: "Dinner Budget Showdown" - Official Trailer - The Roku Channel
Hosts Sandra Lee and Jordan Andino challenge three home cooks to create a five-star meal on a two-star budget.

[05/02/24 - 11:09 AM]
Get Into the Mix This Summer with "Wayne Brady: The Family Remix," Premiering July 24 on Freeform and Next Day on Hulu
In "Wayne Brady: The Family Remix," Brady has turned the term "modern family" on its head.

[05/02/24 - 10:31 AM]
Disney's "Launchpad" Returns for a Third Season, Inviting Storytellers to Share Their Unique Perspectives
Started in 2021, Disney's Launchpad aims to build a more inclusive entertainment industry by fostering the next generation of storytellers.

[05/02/24 - 10:01 AM]
Max Original Series "Thirst with Shay Mitchell" Debuts May 23
Shay Mitchell explores the world one drink at a time as she visits exotic locations, samples unique ingredients, and meets expert hosts.

[05/02/24 - 10:00 AM]
"Saturday Night Live" Closes Out Its 49th Season with Three Back-to-Back Shows in May
Maya Rudolph on May 11 and Jake Gyllenhaal on May 18 will follow the previously announced Dua Lipa as hosts on May 4.

[05/02/24 - 09:59 AM]
Prime Video Orders "The Girlfriend" to Series Directed by and Starring Golden Globe Winner Robin Wright Opposite Olivia Cooke Alongside Laurie Davidson and Waleed Zuaiter
The series is based on Michelle Frances' novel of the same name.

[05/02/24 - 09:31 AM]
"Knuckles" Knocks Out New Global Records with Paramount+ Debut
In addition to its overall record, the series marks Paramount+'s most-watched kids-and-family title ever.

[05/02/24 - 09:01 AM]
Video: "The Great American Baking Show" Season 2 - Official Trailer - The Roku Channel
Hosts Zach Cherry & Casey Wilson welcome America's best amateur bakers to the iconic white tent, where they'll need to wow judges Paul Hollywood and Prue Leith to become the next Baking Show champion.

[05/02/24 - 09:01 AM]
The Simpsons Celebrate Mother's Day in New Short "May the 12th Be with You" Premiering May 10, Exclusively on Disney+
In the upcoming short, it's Mother's Day and Marge Simpson joins the moms of Disney+ on a special holiday outing that turns into an epic galactic adventure filled with heroes, villains and a surprising old friend.

[05/02/24 - 08:47 AM]
Lifetime Announces "The Life and Murder of Nicole Brown Simpson" Two-Night Event Premieres June 1
The documentary provides an opportunity for Nicole's own narrative and voice to be heard in one of the most notorious crimes and trials in history.

[05/02/24 - 08:39 AM]
456 Billion Minutes of CBS Programming Watched in the First Four Months of 2024
This is +30% higher than the total time spent with Netflix originals and +231% higher than with originals on all other streaming competitors combined.