or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ABC)





[09/24/26 - 02:02 PM]
Tubi Announces New Original Docuseries "Just One Before I Die" Offering an Inside Look at the Buffalo Bills Fanbase
All episodes premiere for free exclusively on Tubi on Wednesday, October 21.

[09/24/26 - 12:25 PM]
ABC News Wins Across the Board in Late Night and Friday Night
"20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.

[09/24/26 - 12:01 PM]
"The Graham Norton Show" Returns with All-New Episodes Thursday, October 1 on BBC America
Episodes will also be available to stream on AMC+, Acorn TV, and All Reality.

[09/24/26 - 12:00 PM]
Presenters Announced for the "2026 Video Music Awards (VMAs)" Airing Sunday, Sept. 27 on CBS
Alex Warren, Belmont Cameli, Brandon Sklenar, Charli xcx, Ciara Miller, David Corenswet, Ella Bright, Isabel May, Jeff Probst, Rachel Dratch, Teyana Taylor, Troye Sivan, and Tyla are among the featured talent.

[09/24/26 - 11:29 AM]
Marquee Championship Doubleheader Leads UFC Return to Madison Square Garden Streaming on Paramount+ Saturday, November 14
In the main event, newly crowned undisputed UFC heavyweight champion Ciryl Gane looks to make his first title defense against No. 4 ranked contender Josh Hokit.

[09/24/26 - 10:02 AM]
"The Beast in Me" Returning for a Second Season on Netflix as Netflix and Howard Gordon Forge Creative Partnership
Executive producer Claire Danes will reprise her Emmy-nominated role as Aggie Wiggs.

[09/24/26 - 10:01 AM]
What's New on HBO Max This October
Streaming premieres include "The Housemaid" (October 9), "The Death of Robin Hood" (October 16), and "The Invite" (October 23).

[09/24/26 - 10:01 AM]
Netflix Announces Sesame Street Expansion, New Shows from the World of "Gabby's Dollhouse," "Puppy Pirates" and More For Preschoolers and Kids
Highlights include "Gabby's Dollhouse: Makers and Bakers," hosted by Laila Lockhart Kraner as Gabby, as talented young baker-and-maker duos take on whimsical crafting and baking challenges judged by Aidy Bryant, Justin Willman and Melissa VillaseƱor.

[09/24/26 - 10:01 AM]
AMC Global Media Returns to New York Comic Con's Main Stage with Standout Panels and Never-Before-Seen Previews
"Kill Jackie," "Yaga," "Anne Rice's Mayfair Witches," "The Walking Dead: Daryl Dixon," and "The Boulet Brothers' Dragula" are among the featured properties.

[09/24/26 - 09:31 AM]
Netflix Hosts First UK Upfront
New commissions include scripted series "Witch Hunt" and comedy entertainment "Hot or Cold."

[09/24/26 - 09:16 AM]
Video: "SCTV: The Greatest Show You've Never Heard Of" - First Look - Netflix
Legendary "SCTV" cast members reunite in this documentary for a funny and heartfelt celebration of how a scrappy Canadian sketch show made comedy history.

[09/24/26 - 09:15 AM]
Video: "Elsbeth" Season 4 Official Trailer - CBS
The new season premieres Thursday, October 8 on CBS.

[09/24/26 - 09:01 AM]
Pluto TV's Double Feature Fridays Celebrates Halloween with a Month of Killer Movie Pairings of Fan-Favorite Frights and New Indies
Every Friday, audiences can settle in for two films back-to-back, featuring thrilling thematic pairings of modern favorites alongside indie films making their free streaming debut on the platform, offering some familiar tricks and new treats for audiences this Halloween.

[09/24/26 - 09:00 AM]
Former Two-Time UFC Champion Valentina Shevchenko Delivers a Knockout Twist on MTV's "The Challenge: Cutthroat"
Shevchenko catches the players off guard with a surprise Trial By Combat, putting the fate of the teams in jeopardy.

[09/24/26 - 08:46 AM]
Video: "Black Doves" Season 2 - Official Trailer - Netflix
As spy Helen navigates life as the prime minister's wife and Sam faces a deadly ultimatum, an attack on Reed pulls them into a desperate hunt for answers.