or


[06/06/05 - 12:00 AM]
This Is No Joke: TBS Getting Ever Younger Since Becoming Television's "Very Funny" Network

[via press release from TBS]

This is No Joke: TBS Getting Ever Younger Since Becoming Television�s �Very Funny� Network

Top-Rated Comedy Line-Up and Award-Winning Branding Campaign Combine to Drive Ratings Success and Demo Growth

So young, so fast, so �very funny.� In just one short year since rebranding itself television�s destination for comedy lovers, TBS has accomplished the seeming impossible: it has reduced its median age from 40 to 36. Driven by its stellar comedy line-up of hit shows like Sex and the City, Everybody Loves Raymond, Friends and Seinfeld; popular original series like The Real Gilligan�s Island; and a new on-air look, logo, tagline and image spots, the network has also garnered strong delivery growth among young adult demos.

�On June 4 of last year, we made a promise to young comedy lovers that TBS would be the place they could find the kind of high-profile, popular comedy programming to which they can relate,� said Steve Koonin, executive vice president and chief operating officer for TBS and sister network TNT. �The unprecedented success we have enjoyed the past year is a direct result of delivering on that promise.�

�Advertisers appreciate a consistent environment that delivers attractive audiences every night and focuses on attributes they can share,� said David Levy, president of Turner Entertainment Ad Sales and Marketing and Turner Sports. �Since the launch a year ago, we have successfully been able to monetize the network�s �very funny� positioning with advertisers who are looking to be part of a distinct brand that reaches the key adult 18-34 and 18-49 demos clients crave.�

TBS�s achievements during the past year have come on a variety of fronts, from programming success to accolades from the advertising industry.

- TBS has reduced its prime median age from 40 to 36, a one-year drop never before accomplished in the television industry (Q1 2005 vs. Q1 2004).

- Prime time delivery of adults 18-34 is up 16 vs. the year leading up to the rebranding, while prime delivery of adults 18-49 is up 9 percent.

- TBS ranks fifth among all television networks (broadcast or cable) in reach among adults 18-49, just behind sister network TNT, but ahead of UPN and The WB.

- Indicating a shift �from Mayberry to Manhattan,� TBS has changed its demographic delivery from C and D counties to A and B counties. In individual markets, TBS household delivery is up 7 percent in New York, 10 percent in Los Angeles, 20 percent in Chicago, 29 percent in Philadelphia, 16 percent in Boston and 26 percent in San Francisco vs. the year leading up to rebranding.

- Everybody Loves Raymond delivers an audience whose median age is eight years younger than when the show aired on CBS.

TBS�s rebranding success includes its on-air image spots, which are generating their own buzz, as well as several awards. The spots center on a fictional TBS call center, where telephone operators answer a comedy �help line.� A wide range of callers, unsure if something is funny or not, call in, get their situation evaluated and receive the official decision on how funny the situation truly is. The image spots also feature memorable characters from TBS�s sitcom line-up, including Seinfeld�s Soup Nazi (Larry Thomas), Sex and the City�s Stanford Blatch (Willie Garson) and Friends� Marcel the Monkey. The campaign has won several prestigious awards and notations, including the following:

- The Lion Award at Cannes, a special award given to ad campaigns.

- New York American Marketing Association�s Effie Award, the gold standard for advertising effectiveness and the only national award to recognize creative achievement in meeting and exceeding advertising objectives.

- Listing by Ad Age as one of the top 10 campaigns of 2004.

- Listing by Creativity as one of the top 10 campaigns of 2004.

- Nomination for the top award at D&AD, the toughest and most prestigious British/Worldwide awards show. TBS�s was the only campaign in the world to be nominated for any prize, and one of only three pieces of broadcast work to win from the United States.

- Nomination given to TBS Wings, one of the on-air spots in the campaign, for an award at the One Show, taking place in late May.

Looking ahead as TBS enters its second year of being television�s �very funny� network, the network is gearing up for the second season of The Real Gilligan�s Island, which promises more comedy, outrageous competitions and island hook-ups. The second season of The Real Gilligan�s Island, in which two teams of castaways compete against each other to find a way off the island, will premiere Wednesday, June 8, at 9 p.m. (ET/PT).

In July, TBS is going to give down-but-not-out comedian Pauly Shore a chance to get his career and his mom�s legendary comedy club The Comedy Store back on track in Minding the Store, a show that�s already generating strong buzz throughout the industry. It will premiere with back-to-back episodes Sunday, July 17, at 10 p.m. (ET/PT).

In fourth quarter, Courteney Cox Arquette and David Arquette, through their Coquette Productions, are bringing British talent Daisy Donovan over to these shores for a very funny show that follows the comedienne across the country as she tries to find her own American Dream.

Also coming up later in the year is a TBS partnership with The Comedy Festival in Las Vegas, climaxing with Earth to America, a two-hour comedy and variety special featuring some of the biggest names in the business, set to premiere on the network in November.

Off-channel, TBS is creating an expanded version of its 1-800-TBS-FUNNY hotline, which viewers can call to hear something �very funny.� The expansion will feature more options and comedic sound bites from TBS programs. In addition, TBS�s home on the Web, tbs.com, encourages viewers to write in with their own personal situations, to see if those situations are indeed �very funny.�

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series, such as The Real Gilligan�s Island, Minding the Store and Daisy Does America; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [june 2005]  
S
M
T
W
T
F
S
   


· DAISY DOES AMERICA (TBS)
· EVERYBODY LOVES RAYMOND (CBS)
· FAMILY GUY (FOX)
· FRIENDS (NBC)
· MINDING THE STORE (TBS)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· SEX AND THE CITY (HBO)





[05/02/16 - 09:19 AM]
Discovery Impact's "Sonic Sea" Looks at Ocean Noise Pollution - Premieres May 19
Narrated by Academy(R) Award-nominated actress Rachel McAdams, the film features interviews with marine ecologists, ocean life experts, and wildlife activists, including Grammy Award-winning musician, human rights and environmental activist Sting.

[05/02/16 - 09:06 AM]
Britney Spears to Receive Millennium Award and Perform Medley of Greatest Hits at the "2016 Billboard Music Awards" on ABC
Spears joins previously announced performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes, P!nk and collaborations with Nick Jonas, Tove Lo and Demi Lovato.

[05/02/16 - 09:00 AM]
Cinemax Drama Series "Outcast" Debuts June 3
The series is created and executive produced by Robert Kirkman, and executive produced by showrunner Chris Black.

[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 08:28 AM]
HGTV Renews Mother/Daughter Home Reno Series "Good Bones"
The 12-episode second season is scheduled to premiere in January 2017.

[05/02/16 - 08:04 AM]
ESPN Selects Seven Big Ten College Football Games for 2016 Saturday Prime Time
The schedule features eight Big Ten teams, including three teams in the ESPN.com way too early preseason rankings: No. 3 Michigan, No. 10 Ohio State and No. 17 Iowa.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.