or


[06/23/05 - 12:00 AM]
Characters Welcome at Usa!

[via press release from USA]

CHARACTERS WELCOME AT USA!

USA Network Launches First Comprehensive Cross-Platform Branding Initiative

NEW YORK -- June 20, 2005 -- For the first time in its twenty-five year history, USA Network is launching a comprehensive branding initiative extending across all media, including on-air, off-air and online platforms, it was announced today by Bonnie Hammer, president, USA Network and SCI FI Channel. The campaign, which will launch on-air July 8, features a new logo and the tagline "Characters Welcome," a statement that will reflect and inform every aspect of USA, from marketing and promotion to program development.

"When we started developing a brand strategy we knew we wanted it to be enhancing rather than limiting," said Hammer. "We didn't want to tack on a meaningless tagline or claim an arbitrary niche or demo. I believe we've succeeded in developing a campaign that's organic to USA, something that captures and communicates what the network is about, what lives and breathes on its air."

"In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters," added Chris McCumber, senior vice president, marketing and brand strategy. "'Characters Welcome' delivers a clear message that establishes an immediate emotional connection with our audience."

USA Network is home to some of television's strongest original programming, including the award-winning and top-rated MONK, THE DEAD ZONE, THE 4400 and NASHVILLE STAR; prestigious sports franchises PGA Tour Golf, the Masters and US Open; and one-of-a-kind events like the WESTMINSTER KENNEL CLUB DOG SHOW and the annual AFI Life Achievement Award. The network is also cable home to the US Olympic team. October 2005 will mark the return to USA of the WWE, which continues to be the most watched regularly scheduled year-round program on ad-supported cable television.

"The beauty of our new brand is that it truly embraces everything we do," said Hammer. "Whether it's an obsessive compulsive detective like Monk, the tormented returnees of the 4400 or a real-life action hero from the WWE, it's the compelling, sometimes complicated, often funny characters that make USA Network what it is."

The new USA branding initiative is characterized by a clean, stylized look and iconic logo. "For the first time, no matter where or how you see it, there will be no mistaking USA for another network. On or off-air, there will be a consistent visual style that will be integrated into everything we do," said Hammer.

USA's website will offer an innovative extension of its brand message, called "Show Us Your Character." "We will literally lay out a welcome mat for our audience," said McCumber. "By uploading photos, video, music - whatever expresses their unique personalities - our viewers will connect with characters in a way no other TV network is doing online." The website redesign goes live on July 8, concurrent with the brand's on-air launch.

For USA Network project photos, log on to Universal TV's digital pressroom at www.universaltvpressroom.com. If you have not already registered, please click on "New User Registration," to complete the registration form for approval to access the entire library of photos for all USA Network projects.

USA NETWORK
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [june 2005]  
S
M
T
W
T
F
S
   


· 4400, THE (USA)
· DEAD ZONE, THE (USA)
· MONK (USA)
· NASHVILLE STAR (NBC)
· WWE RAW (USA)





[11/20/17 - 01:30 PM]
"The Bachelor: Countdown to Arie" Previews the Iconic Series' 22nd Season on Monday, December 11, on ABC
For the first time ever, Bachelor Nation will get an intimate, behind-the-scenes look at Arie Luyendyk Jr.'s life, his family and his love of racing.

[11/20/17 - 12:49 PM]
Investigation Discovery Reveals the Monster Behind the Disappearance of Laci Peterson in "Scott Peterson: An American Murder Mystery"
The two-hour special premieres Wednesday, November 29 at 9:00/8:00c, exclusively on ID.

[11/20/17 - 12:33 PM]
Sports Illustrated and Time Inc. Productions Produce First National Telecast of SI's Sportsperson of the Year Awards; Event to Air on NBCSN
The awards show, which was previously only available for viewing online, will air as a one-hour special Friday, December 8 at 8:00/7:00c on NBCSN.

[11/20/17 - 12:07 PM]
Video: The Wait Is Finally Over - Here's the Official Trailer for Season 3 of "The Magicians"
Look for the new season to roll out Wednesday, January 10 on Syfy.

[11/20/17 - 10:59 AM]
Wedding Bells Ring in Boston for New Season of "Married at First Sight," Premiering January 2
In season six, Boston area singles yearning for a life-long partnership agree to a provocative proposal: getting legally married to a stranger the moment they first meet.

[11/20/17 - 10:21 AM]
"CMT Crossroads" Unites Critically-Acclaimed Pop Superstar Kesha with Grammy Award-Winning Group Old Crow Medicine Show for an All-New Episode Premiering Wednesday, December 6 at 10 PM ET/PT
The episode will tape in Nashville, home to both artists, and feature performances of each other's biggest songs including hits from Kesha's latest No. 1 album Rainbow and Old Crow Medicine Show fan-favorite "Wagon Wheel."

[11/20/17 - 10:10 AM]
Showtime(R) Names Marja-Lewis Ryan Showrunner and Executive Producer of "The L Word" Sequel
Series creator Ilene Chaiken will serve as executive producer, along with Jennifer Beals, Katherine Moennig and Leisha Hailey, who all starred in the original series.

[11/20/17 - 10:00 AM]
NBC, Hollywood Foreign Press Association and dick clark productions to Air "Golden Globes 75th Anniversary Special" on Wednesday, Dec. 13
The two-hour special will be hosted by Eric McCormack and Debra Messing, who have a combined 13 Golden Globe nominations between them.

[11/20/17 - 09:01 AM]
"Happening: A Clean Energy Revolution," Following One Man's Journey to Discover the Leading Edge of Energy Solutions, Debuts Dec. 11 on HBO
The film reveals pioneering renewable-energy solutions that are making the potential future brighter than ever before, while underscoring notions of human resilience and social justice.

[11/20/17 - 08:35 AM]
PBS Announces New Series "We'll Meet Again" - Executive Produced and Reported by Ann Curry - Will Premiere on January 23
Exploring some of history's most dramatic events through the personal stories of those who experienced them, the series brings together people whose lives intersected at pivotal moments.

[11/20/17 - 08:31 AM]
A&E Sets December 11 for the Television Premiere of A&E IndieFilms Documentary Feature "A Gray State"
Set in a dystopian near-future where civil liberties are trampled by an unrestrained federal government, the film's crowd funded trailer was enthusiastically received by the burgeoning online community of libertarians, Tea Party activists as well as members of the nascent alt-right.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/20/17 - 07:45 AM]
Food Network to Go Live with Multi-Platform Cookie Party
This cookie extravaganza invites fans to join the celebration, bring along any questions they may have and will showcase Food Network's expertise across all things cookie and holiday alike.

[11/20/17 - 07:12 AM]
Adventure and Merriment Are on Tap When Travel Channel's "Booze Traveler" with Jack Maxwell Returns Monday, December 18 at 11 p.m. ET/PT
Throughout the 16-episode season, Jack Maxwell will visit Arizona, the Caribbean, Chile, Costa Rica, Czech Republic, France, Italy, Michigan, Taiwan, New England, New Mexico, the Pacific Northwest, the Rocky Mountains and more.

[11/20/17 - 06:05 AM]
Amazon Prime Original Anthology Series "Philip K. Dick's Electric Dreams" Debuts on January 12
Based on various writings from author Philip K. Dick, each of the ten standalone episodes are set in a different and unique world - some which lay in the far reaches of the universe, and others which are much closer to home.