or


[06/23/05 - 12:00 AM]
Characters Welcome at Usa!

[via press release from USA]

CHARACTERS WELCOME AT USA!

USA Network Launches First Comprehensive Cross-Platform Branding Initiative

NEW YORK -- June 20, 2005 -- For the first time in its twenty-five year history, USA Network is launching a comprehensive branding initiative extending across all media, including on-air, off-air and online platforms, it was announced today by Bonnie Hammer, president, USA Network and SCI FI Channel. The campaign, which will launch on-air July 8, features a new logo and the tagline "Characters Welcome," a statement that will reflect and inform every aspect of USA, from marketing and promotion to program development.

"When we started developing a brand strategy we knew we wanted it to be enhancing rather than limiting," said Hammer. "We didn't want to tack on a meaningless tagline or claim an arbitrary niche or demo. I believe we've succeeded in developing a campaign that's organic to USA, something that captures and communicates what the network is about, what lives and breathes on its air."

"In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters," added Chris McCumber, senior vice president, marketing and brand strategy. "'Characters Welcome' delivers a clear message that establishes an immediate emotional connection with our audience."

USA Network is home to some of television's strongest original programming, including the award-winning and top-rated MONK, THE DEAD ZONE, THE 4400 and NASHVILLE STAR; prestigious sports franchises PGA Tour Golf, the Masters and US Open; and one-of-a-kind events like the WESTMINSTER KENNEL CLUB DOG SHOW and the annual AFI Life Achievement Award. The network is also cable home to the US Olympic team. October 2005 will mark the return to USA of the WWE, which continues to be the most watched regularly scheduled year-round program on ad-supported cable television.

"The beauty of our new brand is that it truly embraces everything we do," said Hammer. "Whether it's an obsessive compulsive detective like Monk, the tormented returnees of the 4400 or a real-life action hero from the WWE, it's the compelling, sometimes complicated, often funny characters that make USA Network what it is."

The new USA branding initiative is characterized by a clean, stylized look and iconic logo. "For the first time, no matter where or how you see it, there will be no mistaking USA for another network. On or off-air, there will be a consistent visual style that will be integrated into everything we do," said Hammer.

USA's website will offer an innovative extension of its brand message, called "Show Us Your Character." "We will literally lay out a welcome mat for our audience," said McCumber. "By uploading photos, video, music - whatever expresses their unique personalities - our viewers will connect with characters in a way no other TV network is doing online." The website redesign goes live on July 8, concurrent with the brand's on-air launch.

For USA Network project photos, log on to Universal TV's digital pressroom at www.universaltvpressroom.com. If you have not already registered, please click on "New User Registration," to complete the registration form for approval to access the entire library of photos for all USA Network projects.

USA NETWORK
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [june 2005]  
S
M
T
W
T
F
S
   


· 4400, THE (USA)
· DEAD ZONE, THE (USA)
· MONK (USA)
· NASHVILLE STAR (NBC)
· WWE RAW (USA)





[09/04/15 - 12:00 PM]
Disney Channel Orders Family Comedy Series "Stuck in the Middle"
Jenna Ortega stars as Harley Diaz, an engineering whiz who uses her inventions to navigate life as the middle child in a family of seven kids.

[09/04/15 - 09:56 AM]
Every Major CBS News Broadcasts Posts Year-to-Year Viewer Growth and Strong Deliveries of Adults 25-54
CBS News further spins the numbers for the week of August 24-30.

[09/04/15 - 09:43 AM]
ESPNU Extends College Football Weekend, Debuts "College Football Sunday" Program
ESPNU will extend the college football weekend with the debut of "College Football Sunday" starting this week, September 6, and continuing throughout the college football season.

[09/04/15 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother," "Big Bang" to Another Victory
Said duo are the night's top draws among total viewers and adults 18-49.

[09/04/15 - 08:01 AM]
Fall Into Music with CMT in September as Network Launches New Original Specials, Documentaries, Artist Collaborations, Live Performances, Album Premieres and More
The music-filled month kicks off Labor Day Weekend on September 5 live from Charleston as Darius Rucker performs a surprise pop-up show before his hometown in a brand new installment of "CMT Instant Jam."

[09/04/15 - 07:31 AM]
Beasts of No Nation - Main Trailer and Key Art Debut
The powerful new Netflix film starring Idris Elba recently had its world premiere at the Venice Film Festival and will screen at the Telluride Film Festival, Toronto Film Festival, and London Film Festival.

[09/04/15 - 06:07 AM]
ESPN's 2015 Thursday Night Doubleheader Sees Significant Ratings Increases Over 2014 Thursday Night Opener
ESPN spins the numbers for Thursday, September 3.

[09/04/15 - 04:03 AM]
truTV and "Impractical Jokers" Take Over New York's South Street Seaport in Epic, First-Ever Live Event Celebrating Hit Series 100th Episode
The network recaps last night's special event, hosted by Howie Mandel.

[09/03/15 - 08:23 PM]
Video: "Billy on the Street" - New Season: Sneak Peek
Get your first look at the show's truTV incarnation, premiering Thursday, October 8.

[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.