or


[06/23/05 - 12:00 AM]
Characters Welcome at Usa!

[via press release from USA]

CHARACTERS WELCOME AT USA!

USA Network Launches First Comprehensive Cross-Platform Branding Initiative

NEW YORK -- June 20, 2005 -- For the first time in its twenty-five year history, USA Network is launching a comprehensive branding initiative extending across all media, including on-air, off-air and online platforms, it was announced today by Bonnie Hammer, president, USA Network and SCI FI Channel. The campaign, which will launch on-air July 8, features a new logo and the tagline "Characters Welcome," a statement that will reflect and inform every aspect of USA, from marketing and promotion to program development.

"When we started developing a brand strategy we knew we wanted it to be enhancing rather than limiting," said Hammer. "We didn't want to tack on a meaningless tagline or claim an arbitrary niche or demo. I believe we've succeeded in developing a campaign that's organic to USA, something that captures and communicates what the network is about, what lives and breathes on its air."

"In talking to our viewers and realizing what they loved best about USA, we realized that there was real connective tissue around the concept of strong, relatable characters," added Chris McCumber, senior vice president, marketing and brand strategy. "'Characters Welcome' delivers a clear message that establishes an immediate emotional connection with our audience."

USA Network is home to some of television's strongest original programming, including the award-winning and top-rated MONK, THE DEAD ZONE, THE 4400 and NASHVILLE STAR; prestigious sports franchises PGA Tour Golf, the Masters and US Open; and one-of-a-kind events like the WESTMINSTER KENNEL CLUB DOG SHOW and the annual AFI Life Achievement Award. The network is also cable home to the US Olympic team. October 2005 will mark the return to USA of the WWE, which continues to be the most watched regularly scheduled year-round program on ad-supported cable television.

"The beauty of our new brand is that it truly embraces everything we do," said Hammer. "Whether it's an obsessive compulsive detective like Monk, the tormented returnees of the 4400 or a real-life action hero from the WWE, it's the compelling, sometimes complicated, often funny characters that make USA Network what it is."

The new USA branding initiative is characterized by a clean, stylized look and iconic logo. "For the first time, no matter where or how you see it, there will be no mistaking USA for another network. On or off-air, there will be a consistent visual style that will be integrated into everything we do," said Hammer.

USA's website will offer an innovative extension of its brand message, called "Show Us Your Character." "We will literally lay out a welcome mat for our audience," said McCumber. "By uploading photos, video, music - whatever expresses their unique personalities - our viewers will connect with characters in a way no other TV network is doing online." The website redesign goes live on July 8, concurrent with the brand's on-air launch.

For USA Network project photos, log on to Universal TV's digital pressroom at www.universaltvpressroom.com. If you have not already registered, please click on "New User Registration," to complete the registration form for approval to access the entire library of photos for all USA Network projects.

USA NETWORK
USA Network is cable television's leading provider of original series and feature movies, sports events, off-net television shows, and blockbuster theatrical films. USA Network is seen in over 89 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [june 2005]  
S
M
T
W
T
F
S
   


· 4400, THE (USA)
· DEAD ZONE, THE (USA)
· MONK (USA)
· NASHVILLE STAR (NBC)
· WWE RAW (USA)





[07/29/14 - 04:58 PM]
Tiger Woods to Appear in First-Ever Exclusive Interview with FOX Sports, Tonight on FOX Sports 1
Woods discussed a range of topics over the course of the conversation, including where he is both mentally and physically at this stage of his return.

[07/29/14 - 03:39 PM]
TV Land Picks Up 10 Episodes of "The Gaffigan Show" Starring Comedian Jim Gaffigan
Ashley Williams, Adam Goldberg and Michael Ian Black also star in the project, which was previously set up at CBS.

[07/29/14 - 02:44 PM]
"Laughs," A Weekly Roundup of the Best Stand-Up Comedy in America, Premieres This Saturday, August 2nd on the Fox Television Stations
Steve Hofstetter hosts the series, which will share the funniest, laugh-out-loud moments from comedy clubs in Los Angeles, Washington DC, New York, Phoenix, Houston, Louisville, Chicago and more!

[07/29/14 - 01:27 PM]
Syfy's "12 Monkeys" to Commence Series Production in Toronto
The network also confirms additional casting, inking Tom Noonan and Emily Hampshire for recurring roles.

[07/29/14 - 12:57 PM]
VH1's "Love & Hip Hop: Atlanta" Is on Fire! All-New Episode Airing on a Special Night: Thursday, July 30th 8:00 PM ET/PT
Said installment will then encore in its regular time period on Monday, August 4 at 8:00/7:00c.

[07/29/14 - 12:52 PM]
Shawn Doyle Tapped as a Recurring Guest Star in USA Network's Globe-Trotting Espionage Drama "Covert Affairs"
He'll play Aleksandre Belenko, a Georgian diplomat educated in the U.S. and celebrated for his work with charitable organizations worldwide.

[07/29/14 - 12:35 PM]
FXX Sets Premiere Date for "The League" Season 6
The series will return on Wednesday, September 3 at 10:00/9:00c followed by new episodes of "Ali G Rezurection."

[07/29/14 - 12:02 PM]
Tom Petty & The Heartbreakers to Perform on "Jimmy Kimmel Live" Thursday, July 31 on ABC
That evening, Kimmel will also welcome actress Kerry Washington from ABC's "Scandal."

[07/29/14 - 11:33 AM]
"The World Dog Awards" Makes Its Television Debut in January, 2015 on The CW
For the first time, dogs will be celebrated for their work in entertainment, health services and the military, along with everyday dogs who found fame on the internet.

[07/29/14 - 10:45 AM]
"Does Someone Have to Go?" Will Air on CNBC on August 20
The short-lived FOX series will rebroadcast on the network beginning on said Wednesday at 9:00/8:00c.

[07/29/14 - 10:34 AM]
NBC's Summer Hit "America's Got Talent" Adds Voting and Instant Save on Google Search Starting Tonight July 29 and 30
The new "Snapple Save" in the results shows completely changes the game in how fans choose the fate of the acts.

[07/29/14 - 10:34 AM]
"Anger Management" Partners with "Partners" Beginning Monday, August 4 on FX
Both Lionsgate-produced comedies will air back-to-back episodes for five consecutive weeks.

[07/29/14 - 10:28 AM]
Original Unscripted Series "Parents Just Don't Understand" to Premiere August 23 on the Hub Network
The unique reality series gives real kids and their parents a chance to find out what it feels like to be in the other person's shoes.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 10:00 AM]
VH1 Picks Up "Hit the Floor" for a Third Season
Season 3 of VH1's "Hit the Floor" is expected to premiere in May 2015 with 10 new episodes.