[06/23/05 - 12:00 AM]
Comcast on Demand to World Premiere First Episode of VH1's Newest "Celebreality" Series "Hogan Knows Best" Beginning on Friday, July 1

[via press release from VH1]

Comcast On Demand To World Premiere First Episode Of VH1's Newest "Celebreality" Series "Hogan Knows Best" Beginning On Friday, July 1

Debut of Hulk Hogan Series Marks Launch of VH1�s VOD Platform

New York and Philadelphia, June 22, 2005 � VH1 will launch its video on demand platform on Friday, July 1 as its new �Celebreality� series �Hogan Knows Best,� starring Hulk Hogan and his family, makes its world premiere exclusively on Comcast ON DEMAND. Comcast Digital Cable customers will be the first to see who really knows best when VH1�s highly anticipated new series debuts on demand a full nine days before the linear series premiere on VH1on Sunday, July 10 at 10:00 p.m. ET/PT.

�Hogan Knows Best� opens the doors to the Hogan family home and provides a new definition of the �traditional� family. Linda, Hulk�s adoring wife of 21 years, is the rock of the family. Their daughter, 16-year-old Brooke, aspires to become America�s next biggest pop star while making the journey through adolescence � a challenge that even Hulk can�t crush. Nick, Hulk�s 14-year-old son, is a typical teenage boy whose primary interests are cars and girls. The series will follow Hulk as he wrestles with the everyday triumphs and struggles of family life, while juggling the challenges that come with parenting two teenagers.

In addition to the first episode of �Hogan Knows Best,� VH1 is planning to offer other programs, including exclusive music concerts, interviews with the biggest artists and other pop culture and �Celebreality� shows, on demand later this year.

Comcast ON DEMAND currently is available to approximately 90% of the company�s customers. Comcast customers have watched more than 100 million on-demand programs in each of the past three months, and the company expects more than one billion VOD selections will be viewed this year.

�We�re thrilled to be making our first leap into the VOD arena with partners as strong as Comcast � and Hulk Hogan,� said Tom Calderone, VH1 General Manager. �The VOD platform presents many possibilities and conveniences to viewers, programmers and our distribution partners. We expect to present even more VOD programs in the future.�

Added Page Thompson, Vice President and General Manager of Comcast ON DEMAND, �The on-demand preview of �Hogan Knows Best� demonstrates the value of the VOD platform in promoting programming on linear networks. We�re pleased to work with VH1 on their VOD launch and look forward to exploring additional VOD opportunities with them.�

About Comcast

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 7.4 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno, VH1 Mega Hits and VH1 Country. Connect with VH1 at www.VH1.com. VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

  [june 2005]  


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