or


[06/27/05 - 12:00 AM]
MTV Launches New Interactive Entertainment Division: "MTV Games"

[via press release from MTV]

MTV Launches New Interactive Entertainment Division: "MTV Games"

MTV�s Interactive Entertainment Studio, �MTV Games�, To Incubate & Produce Original Game Titles For The MTV Audience; Plus Create Innovative Strategic Marketing Partnerships With Game Publishers

New York, NY (June 27, 2005) � MTV: Music Television today announced the launch of its newest division, �MTV Games.� Dedicated to developing, producing and promoting unique and creative gaming experiences that resonate with MTV�s audience, MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will incubate original game franchises in partnership with independent game developers. In addition, the new division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximize the success of each MTV Games release.

�In 1996 we launched MTV Films with the hopes of discovering some risky and bold stories to tell. Nine years later, I�m ecstatic about what we have accomplished, and today we launch MTV Games with a similar objective -- incubating breakthrough gaming concepts that embrace creative risk-taking, and push the boundaries of interactive entertainment,� said Van Toffler, President, MTV Networks Music/Logo/Films Group.

�Technology, creativity and entertainment have continually adapted, expanded and melded together to create successful new industries,� said Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group. �MTV Games is an exciting new division with enormous possibilities within an ever-evolving industry. We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers.�

As part of today�s announcement, MTV Games unveiled a strategic relationship with Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, to market, jointly sell in-game advertising, and collaborate on soundtrack development for three upcoming games. Under the deal, MTV and Midway will partner in a mutually beneficial royalty sharing structure. The first release from this partnership will be �L.A. RUSH,� a high-octane, arcade racing game that allows users to fully embrace the car-tuning culture with creative design assistance from West Coast Customs, the automotive customization authority featured in the hit MTV series, �Pimp My Ride.� MTV Games and Midway will announce the two other gaming titles to be released under the agreement at a later date.

MTV Games will also be a dedicated gaming laboratory and interactive studio for the creation, incubation, and development of new original game titles culturally relevant to MTV�s audience. In addition, MTV will tap MTV Games as a new creative hub, extending game concepts into larger entertainment franchises that have the potential to transition into television, film and more.

In addition through strategic marketing partnerships, MTV Games will market a diverse slate of releases to core gamers and casual gamers alike, with unparalleled audience reach via broadcast platforms including MTV, MTV2, mtvU and others, online portals, wireless applications, outdoor platforms, MTV Films, and much more. MTV Games will also partner with publishers to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. In the coming months, MTV Games will announce additional publisher partnerships.

MTV Games is overseen by Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group who reports to Rich Eigendorff, Chief Operating Officer of MTV Networks Music and Logo Group. Tony Calandra, Sr. Director of MTV Interactive Products, will manage the new division and Joseph Varet, Director MTV Business Development & Strategy will oversee MTV Games� business partnerships and strategic relationships. Jamie Leece (formerly President of Gotham Games, a division of Take Two) will serve as MTV Games� Executive Producer working with independent developers to identify new projects. Marc Nesbitt, Sr. Producer of MTV Games will oversee all project production and creative.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.





  [june 2005]  
S
M
T
W
T
F
S
   


· PIMP MY RIDE (MTV)









[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.

[11/26/14 - 08:07 AM]
New Survey from National Geographic Channel and Kelton Global Timed to the Premiere of "Sleepless in America" Finds That Most Americans Sleep Less Than Eight Hours a Night
What's more alarming is that our efforts to get more rest could actually be doing more harm than good.

[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.