or


[06/27/05 - 12:00 AM]
MTV Launches New Interactive Entertainment Division: "MTV Games"

[via press release from MTV]

MTV Launches New Interactive Entertainment Division: "MTV Games"

MTV�s Interactive Entertainment Studio, �MTV Games�, To Incubate & Produce Original Game Titles For The MTV Audience; Plus Create Innovative Strategic Marketing Partnerships With Game Publishers

New York, NY (June 27, 2005) � MTV: Music Television today announced the launch of its newest division, �MTV Games.� Dedicated to developing, producing and promoting unique and creative gaming experiences that resonate with MTV�s audience, MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will incubate original game franchises in partnership with independent game developers. In addition, the new division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximize the success of each MTV Games release.

�In 1996 we launched MTV Films with the hopes of discovering some risky and bold stories to tell. Nine years later, I�m ecstatic about what we have accomplished, and today we launch MTV Games with a similar objective -- incubating breakthrough gaming concepts that embrace creative risk-taking, and push the boundaries of interactive entertainment,� said Van Toffler, President, MTV Networks Music/Logo/Films Group.

�Technology, creativity and entertainment have continually adapted, expanded and melded together to create successful new industries,� said Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group. �MTV Games is an exciting new division with enormous possibilities within an ever-evolving industry. We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers.�

As part of today�s announcement, MTV Games unveiled a strategic relationship with Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, to market, jointly sell in-game advertising, and collaborate on soundtrack development for three upcoming games. Under the deal, MTV and Midway will partner in a mutually beneficial royalty sharing structure. The first release from this partnership will be �L.A. RUSH,� a high-octane, arcade racing game that allows users to fully embrace the car-tuning culture with creative design assistance from West Coast Customs, the automotive customization authority featured in the hit MTV series, �Pimp My Ride.� MTV Games and Midway will announce the two other gaming titles to be released under the agreement at a later date.

MTV Games will also be a dedicated gaming laboratory and interactive studio for the creation, incubation, and development of new original game titles culturally relevant to MTV�s audience. In addition, MTV will tap MTV Games as a new creative hub, extending game concepts into larger entertainment franchises that have the potential to transition into television, film and more.

In addition through strategic marketing partnerships, MTV Games will market a diverse slate of releases to core gamers and casual gamers alike, with unparalleled audience reach via broadcast platforms including MTV, MTV2, mtvU and others, online portals, wireless applications, outdoor platforms, MTV Films, and much more. MTV Games will also partner with publishers to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. In the coming months, MTV Games will announce additional publisher partnerships.

MTV Games is overseen by Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group who reports to Rich Eigendorff, Chief Operating Officer of MTV Networks Music and Logo Group. Tony Calandra, Sr. Director of MTV Interactive Products, will manage the new division and Joseph Varet, Director MTV Business Development & Strategy will oversee MTV Games� business partnerships and strategic relationships. Jamie Leece (formerly President of Gotham Games, a division of Take Two) will serve as MTV Games� Executive Producer working with independent developers to identify new projects. Marc Nesbitt, Sr. Producer of MTV Games will oversee all project production and creative.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.





  [june 2005]  
S
M
T
W
T
F
S
   


· PIMP MY RIDE (MTV)





[08/16/17 - 12:11 PM]
OWN Announces New Drama Series from Academy Award-Winning "Moonlight" Writer/Producer Tarell Alvin McCraney
Haunted by the death of his closest friend, and relied on by his hardworking mother to find a way out of poverty, a 14-year-old prodigy from the projects must choose between the streets that raised him or the higher education that may offer him a way out.

[08/16/17 - 11:44 AM]
Lifetime's Twisted Secrets September Features the Premieres of the Movies "Ten" Starring China Anne McClain, Vampire Flick "Drink, Slay, Love" from Producer Bella Thorne and "Sea Change" Based on the YA New York Times Bestseller
Based on the teen horror novel by Gretchen McNeil, "Ten" is the story of a weekend retreat gone wrong.

[08/16/17 - 11:41 AM]
Video: Watch the New Trailer for TNT's "Good Behavior"
The new season will premiere Sunday, October 15, now at the later time of 10:00/9:00c.

[08/16/17 - 10:09 AM]
TLC's "My Giant Life" Returns with a Brand-New Season of Tall Tales to Tell on Sunday, September 17th at 10/9c
Haleigh, Alicia Jay, Katja, Lindsay, Krista and Coco will take viewers inside their everyday lives as they deal with issues that far surpass height than ever before.

[08/16/17 - 10:05 AM]
Joy Nash Cast as Lead in AMC's Upcoming Series "Dietland"
Set against the backdrop of the beauty industry, this part-character drama and part-revenge fantasy explores society's obsession with weight loss and beauty in a bold, original and wickedly entertaining way.

[08/16/17 - 10:00 AM]
Carlton Cuse Signs Multiyear Pact with ABC Studios
Under the Genre Arts banner, Cuse will develop projects and collaborate with other writers to bring their visions to the screen under the new agreement.

[08/16/17 - 09:01 AM]
USA Network and Universal Cable Productions Confirm Spinoff Pilot Starring Gina Torres to Air in the Current Season of "Suits"
When Jessica Pearson is forced to enter the dirty world of Chicago politics, she must rely on her legal wits and valiant relationships from Pearson Specter Litt to navigate this unknown territory.

[08/16/17 - 08:23 AM]
An All-New Season of "Victoria" Premieres January 14, 2018 on "Masterpiece" on PBS
More than 16.2 million viewers tuned in for "Victoria's" premiere season, making it the highest-rated drama on PBS in 20 years - second only to "Downton Abbey."

[08/16/17 - 08:17 AM]
Tuesday's Broadcast Ratings: NBC Continues Its Win Streak
The Peacock, powered by "America's Got Talent," has won Tuesday night for 13 consecutive weeks.

[08/15/17 - 01:43 PM]
Julian McMahon Joins Cast of Hulu Original Series, "Marvel's Runaways"
While his origins and ultimate intentions are unknown, McMahon will be a pivoltal player in the Runaways' rebellion against their parents.

[08/15/17 - 01:14 PM]
Showtime Sports(R) to Chronicle the 2017 United States Naval Academy Football Team with Weekly Docu-Series "A Season with Navy Football"
After chronicling The Notre Dame Fighting Irish and Florida State Seminoles in its first two seasons, the original franchise returns to reveal a vastly different picture of student-athlete life.

[08/15/17 - 11:21 AM]
Hallmark Movies & Mysteries' Newest "Garage Sale Mystery Month" Premiere Scores as Highest-Rated and Most-Watched Telecast in Network History
The Hallmark Channel spins the numbers for the week of August 7-13.

[08/15/17 - 11:20 AM]
Video: Netflix Announces the Launch Date and Debuts Trailer for Original Documentary Short "Resurface"
The film premiered at the Tribeca Film Festival where it won a Special Jury Mention and will launch globally on Netflix on September 1.

[08/15/17 - 10:44 AM]
Smithsonian Channel(TM) Calls All Aboard with "Mighty Cruise Ships" and "Mighty Trains"
Look for both series back-to-back beginning Sunday, September 3 at 8:00/7:00c.

[08/15/17 - 10:31 AM]
2017 "NFL on CBS" Broadcast Pairings Feature Five New Teams Led by New Lead Announce Team of Jim Nantz, Tony Romo and Tracy Wolfson
Beth Mowins will become the first woman to ever call play-by-play for the network's NFL games when she teams with new game analyst Jay Feely to call Cleveland-Indianapolis on September 24.