or


[06/27/05 - 12:00 AM]
MTV Launches New Interactive Entertainment Division: "MTV Games"

[via press release from MTV]

MTV Launches New Interactive Entertainment Division: "MTV Games"

MTV�s Interactive Entertainment Studio, �MTV Games�, To Incubate & Produce Original Game Titles For The MTV Audience; Plus Create Innovative Strategic Marketing Partnerships With Game Publishers

New York, NY (June 27, 2005) � MTV: Music Television today announced the launch of its newest division, �MTV Games.� Dedicated to developing, producing and promoting unique and creative gaming experiences that resonate with MTV�s audience, MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will incubate original game franchises in partnership with independent game developers. In addition, the new division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximize the success of each MTV Games release.

�In 1996 we launched MTV Films with the hopes of discovering some risky and bold stories to tell. Nine years later, I�m ecstatic about what we have accomplished, and today we launch MTV Games with a similar objective -- incubating breakthrough gaming concepts that embrace creative risk-taking, and push the boundaries of interactive entertainment,� said Van Toffler, President, MTV Networks Music/Logo/Films Group.

�Technology, creativity and entertainment have continually adapted, expanded and melded together to create successful new industries,� said Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group. �MTV Games is an exciting new division with enormous possibilities within an ever-evolving industry. We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers.�

As part of today�s announcement, MTV Games unveiled a strategic relationship with Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, to market, jointly sell in-game advertising, and collaborate on soundtrack development for three upcoming games. Under the deal, MTV and Midway will partner in a mutually beneficial royalty sharing structure. The first release from this partnership will be �L.A. RUSH,� a high-octane, arcade racing game that allows users to fully embrace the car-tuning culture with creative design assistance from West Coast Customs, the automotive customization authority featured in the hit MTV series, �Pimp My Ride.� MTV Games and Midway will announce the two other gaming titles to be released under the agreement at a later date.

MTV Games will also be a dedicated gaming laboratory and interactive studio for the creation, incubation, and development of new original game titles culturally relevant to MTV�s audience. In addition, MTV will tap MTV Games as a new creative hub, extending game concepts into larger entertainment franchises that have the potential to transition into television, film and more.

In addition through strategic marketing partnerships, MTV Games will market a diverse slate of releases to core gamers and casual gamers alike, with unparalleled audience reach via broadcast platforms including MTV, MTV2, mtvU and others, online portals, wireless applications, outdoor platforms, MTV Films, and much more. MTV Games will also partner with publishers to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. In the coming months, MTV Games will announce additional publisher partnerships.

MTV Games is overseen by Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group who reports to Rich Eigendorff, Chief Operating Officer of MTV Networks Music and Logo Group. Tony Calandra, Sr. Director of MTV Interactive Products, will manage the new division and Joseph Varet, Director MTV Business Development & Strategy will oversee MTV Games� business partnerships and strategic relationships. Jamie Leece (formerly President of Gotham Games, a division of Take Two) will serve as MTV Games� Executive Producer working with independent developers to identify new projects. Marc Nesbitt, Sr. Producer of MTV Games will oversee all project production and creative.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.





  [june 2005]  
S
M
T
W
T
F
S
   


· PIMP MY RIDE (MTV)









[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 09:57 AM]
"Forged in Fire" - New Competition Series Coming to History This Summer
The series will feature world-class bladesmiths recreating many of history's most iconic edged weapons, from the Japanese katana to the medieval broadsword to ancient throwing blades like the Chakram.

[04/27/15 - 09:08 AM]
"Aqua Teen Hunger Force" Forever Meats with Adult Swim to Fry the Old Title and Shake Things Up
The show's final season launches Sunday, June 21 at midnight/11:00c on the cable channel.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:33 AM]
Netflix Releases Season 3 Key Art for Netflix Original Series "Orange is the New Black"
As previously announced, Season 3 will launch on Friday, June 12.

[04/27/15 - 07:27 AM]
Smashing Pumpkins Mastermind and Rock Innovator Billy Corgan Joins TNA Wrestling
In this position, Corgan will develop characters and create story lines for TNA's flagship program "Impact Wrestling" as well as other TNA programming.

[04/27/15 - 07:14 AM]
WE tv's Hit Series "Braxton Family Values" Returns with New Episodes Thursday, May 21 at 9PM ET/PT
As Season Four continues, Trina files for divorce from her husband Gabe, but is reluctant to share the news with her sisters.

[04/26/15 - 07:59 PM]
"Steve Harvey" Wins Big with Its Second Consecutive Daytime Emmy(R) Award for Outstanding Talk Show/Informative
During the acceptance speech, Steve Harvey commented: "God is good, all the time. This is for my producing team - you don't know who they are but they make the show what it is."

[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.