[06/27/05 - 12:00 AM]
MTV Launches New Interactive Entertainment Division: "MTV Games"

[via press release from MTV]

MTV Launches New Interactive Entertainment Division: "MTV Games"

MTV�s Interactive Entertainment Studio, �MTV Games�, To Incubate & Produce Original Game Titles For The MTV Audience; Plus Create Innovative Strategic Marketing Partnerships With Game Publishers

New York, NY (June 27, 2005) � MTV: Music Television today announced the launch of its newest division, �MTV Games.� Dedicated to developing, producing and promoting unique and creative gaming experiences that resonate with MTV�s audience, MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will incubate original game franchises in partnership with independent game developers. In addition, the new division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximize the success of each MTV Games release.

�In 1996 we launched MTV Films with the hopes of discovering some risky and bold stories to tell. Nine years later, I�m ecstatic about what we have accomplished, and today we launch MTV Games with a similar objective -- incubating breakthrough gaming concepts that embrace creative risk-taking, and push the boundaries of interactive entertainment,� said Van Toffler, President, MTV Networks Music/Logo/Films Group.

�Technology, creativity and entertainment have continually adapted, expanded and melded together to create successful new industries,� said Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group. �MTV Games is an exciting new division with enormous possibilities within an ever-evolving industry. We are forging into new territory and are enthusiastic about this unique and exciting new way of working with game publishers and independent game developers.�

As part of today�s announcement, MTV Games unveiled a strategic relationship with Midway Games Inc. (NYSE: MWY), a leading interactive entertainment publisher and developer, to market, jointly sell in-game advertising, and collaborate on soundtrack development for three upcoming games. Under the deal, MTV and Midway will partner in a mutually beneficial royalty sharing structure. The first release from this partnership will be �L.A. RUSH,� a high-octane, arcade racing game that allows users to fully embrace the car-tuning culture with creative design assistance from West Coast Customs, the automotive customization authority featured in the hit MTV series, �Pimp My Ride.� MTV Games and Midway will announce the two other gaming titles to be released under the agreement at a later date.

MTV Games will also be a dedicated gaming laboratory and interactive studio for the creation, incubation, and development of new original game titles culturally relevant to MTV�s audience. In addition, MTV will tap MTV Games as a new creative hub, extending game concepts into larger entertainment franchises that have the potential to transition into television, film and more.

In addition through strategic marketing partnerships, MTV Games will market a diverse slate of releases to core gamers and casual gamers alike, with unparalleled audience reach via broadcast platforms including MTV, MTV2, mtvU and others, online portals, wireless applications, outdoor platforms, MTV Films, and much more. MTV Games will also partner with publishers to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. In the coming months, MTV Games will announce additional publisher partnerships.

MTV Games is overseen by Jeff Yapp, EVP, MTV Networks Music and Logo Enterprise Group who reports to Rich Eigendorff, Chief Operating Officer of MTV Networks Music and Logo Group. Tony Calandra, Sr. Director of MTV Interactive Products, will manage the new division and Joseph Varet, Director MTV Business Development & Strategy will oversee MTV Games� business partnerships and strategic relationships. Jamie Leece (formerly President of Gotham Games, a division of Take Two) will serve as MTV Games� Executive Producer working with independent developers to identify new projects. Marc Nesbitt, Sr. Producer of MTV Games will oversee all project production and creative.

MTV Networks owns and operates the cable television programming services MTV: Music Television, MTV2, mtvU, Nickelodeon/Nick at Nite, TV Land, VH1, CMT: Country Music Television, Comedy Central, and Spike TV, as well as The Digital Suite from MTV Networks, a package of thirteen digital services, all of which are trademarks of MTV Networks. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

  [june 2005]  


[10/05/15 - 03:34 PM]
Discovery Channel Delivers Third Consecutive Record-Breaking Quarter in Ratings and Viewership
Discovery spins the numbers for the third quarter of 2015.

[10/05/15 - 01:43 PM]
Major League Baseball Delivers FOX Sports a Triple Crown in 2015
FOX Sports spins the numbers for its MLB coverage to date this season.

[10/05/15 - 01:34 PM]
Velocity Rings in Four Year Anniversary with Its Best Third Quarter Ever in Primetime
Velocity spins the numbers for the third quarter of 2015.

[10/05/15 - 01:12 PM]
A&E Kicks Off Halloween with the Scariest Psychological Social Experiment on Live TV - "Fear: Buried Alive"
The two-hour event premieres Monday, October 26 at 8:00/7:00c.

[10/05/15 - 12:00 PM]
"Breakthrough Prize" Foundation Teams with National Geographic Channel, FOX and Acclaimed Producer Don Mischer to Celebrate Today's Leading Scientists and Mathematicians with Broadcast of the 2016 "Breakthrough Prize" Ceremony
Emmy-nominated "Cosmos" executive producer and "Family Guy" creator Seth MacFarlane is set to host the annual ceremony, to be held in Silicon Valley.

[10/05/15 - 10:59 AM]
FOX 3-Day Ratings: "Empire" Jumps 40% in Adults 18-49; Tops #2 Show by More Than 2 Full Rating Points
FOX further spins the numbers for Wednesday, September 30.

[10/05/15 - 10:57 AM]
"How to Dance in Ohio," An Intimate Portrait of Three Young Women on the Autism Spectrum, Chronicling the Challenges and Triumphs They Experience Preparing for a Spring Formal, Debuts Oct. 26, Exclusively on HBO
The film was an official selection at the 2015 Sundance Film Festival and winner of the Audience Award at 2015 Full Frame Film Festival.

[10/05/15 - 10:32 AM]
Video: "Vinyl" - Trailer (HBO)
From Martin Scorsese, Mick Jagger and Terence Winter, this new 10-episode drama series is set in 1970s New York.

[10/05/15 - 10:26 AM]
It's the Biggest 15 Minutes of Country Music's Biggest Night(TM)
Kick off Country Music's Biggest Night(TM) with a not-to-be-missed, world premiere musical collaboration and opening monologue during "The 49th Annual CMA Awards," airing live Wednesday, November 4.

[10/05/15 - 10:02 AM]
Video: "Supergirl" Soars Along to Rachel Platten's "Fight Song"
"When I first watched 'Supergirl,' I fell in love with Kara," said Platten. "She perfectly embodies the message of 'Fight Song.'"

[10/05/15 - 10:00 AM]
Oprah Winfrey and Deepak Chopra Launch Ninth "Oprah & Deepak 21-Day Meditation Experience" Titled "Become What You Believe"
This new Meditation Experience was inspired by OWN's upcoming landmark seven-part documentary series "Belief," which depicts how people with a wide range of beliefs search for deeper meaning and connection with the world around them.

[10/05/15 - 10:00 AM]
E!'s "The Soup" Goes Live from Talladega Superspeedway for a Special, Hour-Long Episode on Friday, October 23 at 10:00 PM ET/PT
Joel McHale will be delivering the latest and greatest pop culture clips from one of the most storied arenas in the sports world.

[10/05/15 - 09:43 AM]
Series Premiere of "Code Black" Grows by Nearly 3 Million Viewers and 53% in Adults 18-49 with Live +3-Day Viewing
CBS further spins the numbers for Wednesday, September 30.

[10/05/15 - 09:39 AM]
Momentum Gaining for Discovery Family Channel with Growth Across All Dayparts in 3Q15
Discovery Family Channel spins the numbers for the third quarter of 2015.

[10/05/15 - 09:36 AM]
FXM to Present "Fargo" Marathon on October 11, One Day Before Second Installment Premiere
The marathon will feature a commercial-free exhibition of the first episode, "The Crocodile's Dilemma."