or


[06/29/05 - 12:00 AM]
Dinner & a Movie and Kraft Kick Off the Summer with Customized Marketing Promotion

[via press release from TBS]

Dinner & a Movie and Kraft Kick Off the Summer with Customized Marketing Promotion

Sponsorship Featured on Five Select Nights July 2-Aug. 13

TBS, television�s �very funny� network, is partnering with Kraft Foods for a unique, customized sponsorship within the long-running hosted movie showcase DINNER & A MOVIE. Starting Saturday, July 2 and running for five select nights until Saturday, Aug. 13, DINNER & A MOVIE Summer Vacation presented by Kraft Foods will expose viewers to a collection of Kraft food products through customized vignettes and on-air graphics. For the first time ever on DINNER & A MOVIE, these exclusive Kraft episodes will receive maximum promotion across custom designed summertime on-air vignettes and graphics, spotlighting a specific product in each episode and further expanding consumer exposure during sponsored tune-in graphics one week out.

This sponsorship is like nothing else ever created for DINNER & A MOVIE. Branded, customized vignettes running as part of the show�s content will feature humorous interaction between one of the show�s hosts and that night�s featured Kraft product. On Friday, July 29, during a break from the movie The Wedding Planner, DINNER & A MOVIE host Paul Gilmartin, will share with the viewers his day at the beach with his girlfriend, �Crystal.� This specific customized segment showcases the summertime beverage, Crystal Light�. All five Kraft-sponsored vignettes will take place in a similar summer setting, and each product will also receive on-air exposure throughout the duration of the episode.

A unique component introduced in this promotion is a customized tune-in graphic incorporated into the previous week�s DINNER & A MOVIE episode. At the close of the movie airing one week out, a custom-designed DINNER & A MOVIE and Kraft co-branded graphic will promote Kraft�s product the following week, alongside the featured film. This is the first time a partner has received exposure for a brand outside of the sponsored episode.

Airdates for the five customized DINNER & A MOVIE and Kraft branded episodes are as follows:

� July 2: Addams Family Values, starring Anjelica Huston and Raul Julia, featuring Ritz� Chips

� July 15: Tommy Boy, starring Chris Farley and David Spade, featuring Oscar Mayer� hot dogs

� July 29: The Wedding Planner, starring Jennifer Lopez and Matthew McConaughey, featuring Crystal Light�

� Aug. 6: Lara Croft: Tomb Raider, starring Angelina Jolie, featuring A.1.� Steak Sauce

� Aug. 13: The Whole Nine Yards, starring Bruce Willis and Matthew Perry, featuring Jell-O� Sundae Toppers

�Now in its 11th season, DINNER & A MOVIE continues to provide new and exciting sponsorship opportunities to our clients,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �We are very pleased to have a returning sponsor like Kraft as our partner for such a customized outreach campaign.�

Since 1995, DINNER & A MOVIE has delighted movie and cooking fans with its unique combination of top-notch Hollywood entertainment and mouth-watering recipes. During each week�s movie, host Paul Gilmartin and chef Claud Mann give step-by-step recipes for dishes while watching along and providing biting commentary on the movies.

Kraft Foods (kraft.com) markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Philadelphia cream cheese, Oscar Mayer meats, Boca products, Balance bars and Post cereals in more than 150 countries.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series, such as The Real Gilligan�s Island and Minding the Store; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [june 2005]  
S
M
T
W
T
F
S
   


· EVERYBODY LOVES RAYMOND (CBS)
· FAMILY GUY (FOX)
· FRIENDS (NBC)
· MINDING THE STORE (TBS)
· REAL GILLIGAN'S ISLAND, THE (TBS)
· SEX AND THE CITY (HBO)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 11:33 PM]
Development Update: Friday, April 24
Updates include: Brooklyn Sudano joins Hulu's "11/22/63"; Disney Channel adds trio to "Jessie" spin-off; and Danielle Sanchez-Witzel to run NBC's "The Carmichael Show."

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.