[06/29/05 - 12:00 AM]
In Its Second Week ABC Family Original Series 'Wildfire' Builds in Key Demos Across the Board Including Households, Adults 18-34 and Adults 18-49

[via press release from ABC Family]


"Wildfire" Posts Highest Scripted Series Ratings Ever In The History of the Channel In All Key Demos Including Households, Total Viewers, Adults 18-34 and Adults 18-49

ABC Family Delivers Highest Rated 2Q In the History of the Channel In Primetime and Total Day With Key Adult Demos

June 2005 Was ABC Family's Highest Rated and Most Watched June Ever

Burbank, CA (June 29, 2005) � Monday, June 27 (8:00 � 9:00 PM ET/PT), the ABC Family original scripted primetime drama WILDFIRE increased versus its premiere week in key demos with a 1.8 HH rating (vs. 1.7), 2,323,000 total viewers (vs. 1,968,000), a 1.0 rating with Adults 18-34 (vs. 0.7) and a 0.8 rating with Adults 18-49 (vs. 0.7). All ratings in these key demos were the highest deliveries for a scripted series in the history of the channel. The series ranked third among all basic cable in the time period with Adults 18-34, second with Women 18-34 and No. 1 with Teens 12-17 and Female Teens 12-17. Versus year ago time period programming, Wildfire increased the key demos of Adults 18-34 by 150% (1.0 vs. 0.4), Adults 18-49 by 167% (0.8 vs. 0.3) and households by 125% (1.8 vs. 0.8).

ABC Family delivered its highest rated and most watched second quarter in the history of the channel in primetime with Adults 18-49 (0.5/473,000) and most watched 2Q on record with Adults 18-34 (222,000). Year-to-year ABC Family delivered a 25% increase with Adults 18-49 (0.5 vs. 0.4).

In total day, ABC Family had its highest rated and most watched second quarter with Adults 18-49 (0.3/264,000) and most watched 2Q on record with total viewers (633,000) and Adults 18-34 (135,000). Year-to-year, ABC Family is up 20% in HH (0.6 vs. 0.5), 10% in total viewers (633,000 vs. 578,000) and 50% in both Adults 18-49 and Adults 18-34 (0.3 vs. 0.2).

June was ABC Family's highest rated and most watched June in primetime in the channel's history in key adult demos including Adults 18-49 (510,000) and Adults 18-34 (244,000). Year-to-year ABC Family again posted double-digit increases with Adults 18-49 and Adults 18-34 (0.5 vs. 0.4).

Additional 2Q '05 Highlights

� In 2Q '05, Gilmore Girls led ABC Family to a first place finish weekdays 5:00-6:00 PM versus all basic cable with Adults 18-49 and 18-34 (0.5).

� April and May 2005 ABC Family delivered its largest April and May audiences in total day in the history of the channel in 000's, in households, total viewers, Adults 18-34 and Adults 18-49.

Additional June Highlights

� The basic cable premiere (June 19, 3:00 � 7:00 PM) of HARRY POTTER & THE CHAMBER OF SECRETS, was basic cable's most watched program in the time period delivering over 1.9 total viewers. The premiere ranked No. 2 with Adults 18-49 and Adults 18-34 (0.9). The encore of the movie (7:00 � 11:00 PM) delivered over 2.2 million total viewers, making it the fourth most watched program in the time period among all basic cable.

Source: Nielsen Galaxy Explorer
(3/28/05 � 6/26/05) vs. (3/29/04 � 6/27/04)

  [june 2005]  


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