or


[06/29/05 - 12:00 AM]
Showtime Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

[via press release from Showtime]

SHOWTIME Puts a New Twist on an Average Day in the Burbs for Weeds On-Air Campaign

NEW YORK, June 29 -- In Agrestic, California, the setting for the new SHOWTIME comedy series WEEDS, "mother's little helper" is no longer a gin bottle tucked in the cupboard -- it's a jay in a Prada handbag. But subtlety is key in Agrestic and in the on-air campaign for WEEDS, where you might not notice the little leaves of reefer. WEEDS, from Lions Gate Television, which stars Mary Louise Parker, Elizabeth Perkins and Kevin Nealon, debuts August 7 at 10:30 PM. It will multi-play on Mondays, Wednesdays, and Fridays at 10:00 and 10:30 PM and Sundays at 10:30 PM.

The centerpiece of the on-air campaign will debut this weekend and is a launch spot titled, "Beautiful New Day." The promo depicts a typical day in suburbia for Nancy Botwin (Parker), a soccer mom who is putting her life back together after the unexpected death of her husband. She gets the kids ready for school, meets a friend for lunch, has her nails done ... and discreetly drops dime bags all over town. To make ends meet Nancy has started selling marijuana to her wealthy friends and business is booming.

"We wanted these spots to be subtle, yet enticing," said EVP of Creative & Marketing Len Fogge. "They had to set-up the situation but not give away too much of the story. We want viewers to be curious and to tune in to find out more."

The official on-air campaign, developed by the Showtime in-house agency Red Group, began with a :25 teaser "Suburban Grass." The spot opens with a slow pan over a suburban community, and ends on a front lawn over a growth of marijuana under the text "She's got the best grass in the neighborhood." Three clip-based teasers, that establish the cast, began airing in May with tips on how to Speak Agrestic -- where grass is defined both as a narrow herbage used for lawns and a hot commodity. Several funny, double-entendre tags lines were also developed for the campaign including "a fresh new comedy about dealing in the suburbs" and "moma's got a brand new bag."

Working on the campaign for Red Group were Creative Director Angie Speranza, Art Director Christina Black, VP Broadcast Production Howard Sherman and Line Producer Diane Johnson. For "Beautiful New Day" the crew also included Senior Writer/Producer Melody Regnier, EP Javier Jimenez from Motion Theory and Composer/EP Dave Baron from Edison Music Corp who re-recorded the up-tempo music that lends its title to the spot. For "Suburban Grass," the crew included Senior Writer/Producer Julie Carillo and EP Garson Yu of yU+Co production company. For the "How to Speak" teaser the crew included Writer/Producer Elaine King.

Produced by Lions Gate Television in association with Tilted Productions, WEEDS is executive produced by Emmy(R) Award winner Jenji Kohan ("Friends"). Brian Dannelly ("Saved!"), who directed the series premiere, is a consulting producer and will direct additional episodes. Roberto Benabib ("Ally McBeal") is co-executive producer.

Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME(R) TOO(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILYZONE(R) and TMC xtra. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL HD(R), SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL ON DEMAND(TM). SNI operates and manages the premium television network SUNDANCE CHANNEL(R), which is a venture between NBC Universal, Robert Redford, and Showtime Networks Inc. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME(R) PPV. Additionally, the advertiser-supported television network SHOWTIME is available in Turkey through a joint venture with UK-based Zone Vision.

SOURCE Showtime Networks Inc.
Web Site: http://www.SHO.com





  [june 2005]  
S
M
T
W
T
F
S
   


· ALLY MCBEAL (FOX)
· FRIENDS (NBC)
· WEEDS (SHOWTIME)









[08/03/15 - 04:36 PM]
Vivica A. Fox, Romeo Miller and Debbi Morgan Lead Ensemble Cast in TV One's Original Holiday Movies
"Royal Family Thanksgiving" and "Royal Family Christmas" are both on tap for the holiday season.

[08/03/15 - 02:29 PM]
FOX Sports Announces CONCACAF Champions League Schedule
In all, 16 CONCACAF Champions League games are televised live across FOX Sports 1, FOX Sports 2 and FOX Soccer Plus from August to October.

[08/03/15 - 02:25 PM]
"Save My Life: Boston Trauma" Is Up by Double Digits to Series Highs Among Key Women
ABC News spins the numbers for Sunday, August 2.

[08/03/15 - 02:24 PM]
"Boston EMS" Grows Over Its Week-Ago Premiere in Total Viewers
ABC News spins the numbers for Saturday, August 1.

[08/03/15 - 02:17 PM]
Jon Stewart Enters Final Week of Hosting "The Daily Show" - Final Show to Air as Super-Sized Episode on Aug. 6 at 11 p.m.
Guests scheduled to appear this week include Amy Schumer, Denis Leary and Louis C.K.

[08/03/15 - 01:04 PM]
FX Networks Acquires Latest Box Office #1 Mission: Impossible - Rogue Nation
In addition, FX Networks has acquired the hit comedy Trainwreck, which has grossed nearly $80 million domestically, Spy, Pixels and Paper Towns.

[08/03/15 - 01:00 PM]
Science Channel Moves Up the Men 25-54 Ranker in July
Science Channel further spins the numbers for the month of July.

[08/03/15 - 12:58 PM]
ESPN to Televise Three Prime-Time Pittsburgh Pirates Games from PNC Park This Week
ESPN will televise three prime-time Pittsburgh Pirates games from PNC Park this week, beginning with Monday Night Baseball presented by USAA - Chicago Cubs at Pirates - tonight at 7:00/6:00c.

[08/03/15 - 12:31 PM]
ESPN's Presentation of the 2015 Pro Football Hall of Fame Enshrinement Ceremony
Host Trey Wingo will anchor coverage on ESPN (and WatchESPN) from Canton, Ohio, with NFL analyst Tom Jackson, senior NFL Insider Chris Mortensen and national correspondent Sal Paolantonio.

[08/03/15 - 12:30 PM]
Emmy and Golden Globe Award Winner Jane Lynch Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, To Be Broadcast Monday, Sept. 7
In addition, the special will be available on demand across multiple platforms through September 30.

[08/03/15 - 11:27 AM]
Hannah Storm Interviews Sports Newsmakers in "Face to Face" Special Thursday
The guests represent all levels of athletic achievement, from amateur to collegiate sports and the Olympic Games to the professional spotlight of the NFL, NBA and MLB.

[08/03/15 - 11:09 AM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Viewer Lift
CBS further spins the numbers for the week of July 13-19.

[08/03/15 - 10:16 AM]
Bravo Media Will Keep Calm and Carry on with "Ladies of London" Season Two Premiering September 7th at 10:00PM ET/PT
This season brings an extra whimsical dose of fun from new cast member and Danish Baroness, Caroline Fleming.

[08/03/15 - 10:10 AM]
ABC Family's "Baby Daddy" Hits 1 1/2 Year High in Total Viewers and Near 7 Month Highs and Across Key 18-34, 18-49 and 12-34 Demos
ABC Family further spins the numbers for Wednesday, July 29.

[08/03/15 - 10:08 AM]
"College GameDay" Season to Open from Sundance Square on September 5
The weekly three-hour Emmy Award-winning show (Saturdays, 9 a.m.-noon ET) will open September 5 in advance of the annual neutral-site matchup from AT&T Stadium in Arlington, Texas.