#1 Ranking Adult Swim Posts Largest Monthly Total Day Delivery of Adults 18-34, Adults 18-24 and Men 18-24 in Ad-Supported Basic Cable History
Adult Swim also Ranks #3 in Delivery of Adults 18-49; Scores 17 of Top 50 Basic Cable Programs in July for Adults 18-34
Beating its own new records set last month as an individually rated network, Adult Swim once again charted new ad-supported basic cable records for monthly total day delivery of adults 18-34, 18-24 and men 18-24, according to Nielsen Media Research. The history-making July �05 continued Adult Swim�s streak as the #1 ad-supported cable network for delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. Adult Swim also ranked #4 in July for total day delivery of adults 18-49�ahead of such competition as USA, Lifetime, Nickelodeon, MTV, Spike TV and FX�and #5 in total day delivery of persons 2+ (1,380,000).
With the outstanding performances of Family Guy, Futurama and its newest original, Robot Chicken, the late-night service also claimed 17 of the top 50 basic cable programs in July for adults 18-34.
Highlights of Adult Swim�s July performance include the following: (Note: as Adult Swim was not its own network in 2004, year-to-year comparisons are not applicable.)
ADULT SWIM in July (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)
- Ranked #1 in delivery of adults 18-24 and men 18-24 for 18 straight weeks.
- Ranked #1 in delivery of adults 18-34 for 12 straight weeks and 17 of the last 18 weeks.
- Adults 18-34 delivery totaled 441,000, with a 0.7 rating.
- Adults 18-24 delivery totaled 262,000, with a 0.9 rating.
- Men 18-34 delivery totaled 264,000, with a 0.8 rating.
- Men 18-24 delivery totaled 160,000, with a 1.1 rating.
- Adults 18-49 delivery totaled 576,000, with a 0.4 rating.
Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.1 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 6/27/05-7/31/05
SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.