or


[08/08/05 - 12:00 AM]
ABC Television Network and Proteus Announce Mobile Content Deal

[via press release from ABC]

ABC TELEVISION NETWORK AND PROTEUS ANNOUNCE MOBILE CONTENT DEAL

The ABC Television Network has entered into an agreement with Proteus, a leading provider of mobile content, that will allow viewers to personalize their mobile phones with premium content from all of ABC's Daytime Soaps - "One Life to Live," "All My Children" and "General Hospital," plus the Touchstone Television primetime hit, "Alias," and late night show, "Jimmy Kimmel Live."

"We are very excited to offer our viewers the ability to customize their mobile phones with assets from their favorite ABC shows," said Bruce Gersh, senior vice president of Business Development for ABC. "The new suite of ABC mobile products we are developing with Proteus will provide innovative ways to deliver show-related mobile content."

The content offering initially includes ringtones, graphics and premium text messaging applications featuring ABC's lineup of Daytime soaps, "Alias" and "Jimmy Kimmel Live." ABC viewers will be able to browse, preview and order content that goes directly to their mobile phone via a web based storefront promoted directly on ABC.com. Moving forward, ABC and Proteus will work together to provide advanced downloadable content, including trivia games, chat applications and video clips.

The mobile content is currently available online at abc.com/mobile for the widest possible selection of devices across the leading U.S. mobile carriers, and will also be available for ordering via ABC's text messaging short code, 22288 (ABCTV), creating the potential for on-air, print and other promotional methods.

"Through our partnership, ABC is able to quickly deliver a broad range of content directly to fans of ABC shows, creating a new revenue opportunity and furthering audience loyalty," said Ken Krushel, chief executive officer of Proteus. "More and more consumers are downloading content using their mobile phones, and we are thrilled that ABC has partnered with Proteus on this ambitious and innovative mobile content initiative."

About ABC Entertainment
The ABC Television Network serves 225 affiliated television stations nationwide with world-class programming that includes many of the most widely viewed news, entertainment and sports series and specials. Primetime entertainment favorites on ABC cross various programming genres, with hit series ranging from "Desperate Housewives" and "Lost" to "Extreme Makeover: Home Edition" and "Monday Night Football" -- in addition to top quality movies and entertainment specials. ABC is also a longtime driving force in other dayparts where programs range from the early morning "Good Morning America" to Daytime's "The View" and "General Hospital." The ABC Television Network is owned by The Walt Disney Company.

About Proteus
Proteus is a leading developer and publisher of mobile entertainment applications, including games, ringtones, wallpapers, messaging and video. Proteus publishes original titles and licensed products based on major entertainment and consumer brands, including FOX Sports, ABC Television, Granada Media, HBO, Discovery Channel and Paramount Domestic Television. Proteus offers direct connectivity to all major mobile operators in the U.S. and Latin America, reaching more than 200 million mobile subscribers across platforms including SMS, MMS, Java and BREW. Founded in 1996, the company is based in Washington DC and has offices in Los Angeles, New York and San Francisco. Visit http://proteus.com for more information.





  [august 2005]  
S
M
T
W
T
F
S
 


· ALIAS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· LOST (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)





[09/03/15 - 02:37 PM]
"The Late Late Show With James Corden" To Host Top Entertainment Celebs, Sept. 8 - Sept. 10
Corden will welcome Alison Brie, Bradley Cooper, Fall Out Boy, Andrew Garfield, Wiz Khalifa, Jeremy Renner and Jason Sudeikis in the course of just three days.

[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:13 PM]
Darius Rucker's Surprise "CMT Instant Jam" from Charleston, SC Premieres Saturday, September 5 at 10 P.M., ET/PT
The one-hour show features Rucker performing on the beach at local venue The Windjammer to hits including "Homegrown Honey," "Don't Think I Don't Think About It," "Alright," Hootie and the Blowfish favorite "Only Wanna Be With You" and more.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 01:22 PM]
"In The Cut" Viewership Explodes in Week Two, Second Episode & Series Become Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, September 1.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:31 PM]
CMT Greenlights "Dude Perfect" Series from Rob Dyrdek's Superjacket Productions
The series will combine comedy and live-action stunts and follow the lives of digital stars Dude Perfect as they dream up their next viral video, work with celebrity guests, prep performances and meet fans at live events, or create hilarity in their headquarters in Dallas, Texas.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.