or


[08/08/05 - 12:00 AM]
ABC Television Network and Proteus Announce Mobile Content Deal

[via press release from ABC]

ABC TELEVISION NETWORK AND PROTEUS ANNOUNCE MOBILE CONTENT DEAL

The ABC Television Network has entered into an agreement with Proteus, a leading provider of mobile content, that will allow viewers to personalize their mobile phones with premium content from all of ABC's Daytime Soaps - "One Life to Live," "All My Children" and "General Hospital," plus the Touchstone Television primetime hit, "Alias," and late night show, "Jimmy Kimmel Live."

"We are very excited to offer our viewers the ability to customize their mobile phones with assets from their favorite ABC shows," said Bruce Gersh, senior vice president of Business Development for ABC. "The new suite of ABC mobile products we are developing with Proteus will provide innovative ways to deliver show-related mobile content."

The content offering initially includes ringtones, graphics and premium text messaging applications featuring ABC's lineup of Daytime soaps, "Alias" and "Jimmy Kimmel Live." ABC viewers will be able to browse, preview and order content that goes directly to their mobile phone via a web based storefront promoted directly on ABC.com. Moving forward, ABC and Proteus will work together to provide advanced downloadable content, including trivia games, chat applications and video clips.

The mobile content is currently available online at abc.com/mobile for the widest possible selection of devices across the leading U.S. mobile carriers, and will also be available for ordering via ABC's text messaging short code, 22288 (ABCTV), creating the potential for on-air, print and other promotional methods.

"Through our partnership, ABC is able to quickly deliver a broad range of content directly to fans of ABC shows, creating a new revenue opportunity and furthering audience loyalty," said Ken Krushel, chief executive officer of Proteus. "More and more consumers are downloading content using their mobile phones, and we are thrilled that ABC has partnered with Proteus on this ambitious and innovative mobile content initiative."

About ABC Entertainment
The ABC Television Network serves 225 affiliated television stations nationwide with world-class programming that includes many of the most widely viewed news, entertainment and sports series and specials. Primetime entertainment favorites on ABC cross various programming genres, with hit series ranging from "Desperate Housewives" and "Lost" to "Extreme Makeover: Home Edition" and "Monday Night Football" -- in addition to top quality movies and entertainment specials. ABC is also a longtime driving force in other dayparts where programs range from the early morning "Good Morning America" to Daytime's "The View" and "General Hospital." The ABC Television Network is owned by The Walt Disney Company.

About Proteus
Proteus is a leading developer and publisher of mobile entertainment applications, including games, ringtones, wallpapers, messaging and video. Proteus publishes original titles and licensed products based on major entertainment and consumer brands, including FOX Sports, ABC Television, Granada Media, HBO, Discovery Channel and Paramount Domestic Television. Proteus offers direct connectivity to all major mobile operators in the U.S. and Latin America, reaching more than 200 million mobile subscribers across platforms including SMS, MMS, Java and BREW. Founded in 1996, the company is based in Washington DC and has offices in Los Angeles, New York and San Francisco. Visit http://proteus.com for more information.





  [august 2005]  
S
M
T
W
T
F
S
 


· ALIAS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· LOST (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)





[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 01:09 PM]
TLC's Franchise Original "90 Day Fiance" Returns for Season 5 with New Couples and Outrageous International Love Stories
Couples spread across the globe begin the tumultuous and challenging journey to the altar in the brand-new season, premiering on Sunday, October 8.

[09/22/17 - 12:31 PM]
"Crisis on Earth-X" - Your First Look at This Season's Massive DCTV Crossover Is Here
To celebrate the announcement, artist Phil Jimenez was asked to create a custom comic book cover paying homage to DC's longtime annual comic book crossovers.

[09/22/17 - 12:00 PM]
"Star Trek: Discovery" Live After-Show "After Trek" Debuts This Sunday on CBS All Access
Matt Mira will host the series, while Sonequa Martin-Green, James Frain and Aaron Harberts will appear in the first episode.

[09/22/17 - 11:30 AM]
FOX Orders "Gordon Ramsay's 24 Hours to Hell & Back"
The new eight-episode series will feature Ramsay going through hell in order to bring failing restaurants back from the brink of disaster - all within 24 hours.

[09/22/17 - 10:52 AM]
Hallmark Channel Celebrates "Fall Harvest" with 5 New Original Movies
Highlights include "All of My Heart: Inn Love," the sequel to the 2015 film.

[09/22/17 - 10:05 AM]
"Fast N' Loud" Roars Back to Discovery with Brand-New Episodes on Monday, October 16th
Hot-rod hunter Richard Rawlings and his team of Monkeys are back for a bold new era at Gas Monkey Garage.

[09/22/17 - 09:00 AM]
Video: truTV Debuts Trailer for "At Home with Amy Sedaris"
Amy cordially invites you into her home, where she will show off diverse but necessary homemaking skills.

[09/22/17 - 08:32 AM]
Video: "Fuller House" Cast Looks Back on 30 Years
From new additions to the family to regrettable hairstyles, a lot has changed in the last 30 years.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/22/17 - 08:16 AM]
FXX to Air Season One of "The Mick" Tomorrow, Saturday, Sept. 23, Beginning at 3:30 PM ET/PT
The series returns for its second season on Tuesday, September 26 at 9:00/8:00c.

[09/22/17 - 08:01 AM]
President Bill Clinton and James Patterson Upcoming Novel "The President Is Missing" to Be Adapted Into Series by Showtime(R)
In the book, President Clinton and Patterson tell the startling story of a sitting U.S. president's disappearance, with the level of detail that only someone who has held the office can know - generating a powerful, one-of-a-kind thriller.

[09/22/17 - 07:32 AM]
BBC America's "Queers" to Premiere Wednesday, October 11, on National Coming Out Day
All eight films will be available on October 12 on VOD, at BBCAmerica.com and on the BBC America App.

[09/22/17 - 05:01 AM]
It's Man Versus Machine as Production Begins on Season Three of Channel 4, AMC and Kudos' Acclaimed Drama Series, "Humans"
The eight-episode third season is slated to premiere next year.

[09/22/17 - 01:02 AM]
Daniel Mays, Sian Brooke and Sam Taylor Buck Confirmed as Further "Good Omens" Casting Revealed
The television adaptation of the best-selling novel by Neil Gaiman and Terry Pratchett began shooting in London this week.