NFL AND ABC GET SATISFACTION
THE ROLLING STONES TEAM WITH NFL AND ABC FOR SEASON-LONG PROMOTION
Stones to Perform as Part of "NFL Opening Kickoff 2005," Thursday, September 8 on ABC
ABC's "Monday Night Football" to Feature Rolling Stones' Music and Video Footage Throughout Season
The worlds of music and football will collide this year as the legendary Rolling Stones will partner with the NFL and ABC for a season-long campaign, it was announced today. The Rolling Stones will help kick off the 2005 season from their "A Bigger Bang" world tour with footage from their concert in Detroit as part of the "NFL Opening Kickoff 2005" -- a one-hour pre-game special on ABC at 8:00 p.m., ET/PT, THURSDAY, SEPTEMBER 8.
ABC will feature music and video footage of The Rolling Stones throughout the 2005 season in its "Monday Night Football" promotional campaigns and in-game highlight and tease packages. The campaign will feature new music from their highly anticipated CD, "A Bigger Bang," to be released on Virgin Records on September 6, along with hits from their incredible catalog.
The release of "A Bigger Bang" follows the August 21st tour kickoff at Fenway Park in Boston, as they once again bring fans electrifying performances and state-of-the art stage production.
ABC's NFL "Monday Night Football," which is celebrating its 36th anniversary, is the most successful primetime series in television history. During last football season "Monday Night Football" finished in the Top-10 (6th) among all primetime shows on network television for the 15th consecutive season, and finished first again in the key male demographics.
The Rolling Stones' performance in "NFL Opening Kickoff 2005" is part of a football and music celebration of the NFL's "Road to Forty" season that will look back at the history of the Super Bowl, honor the Super Bowl champion New England Patriots and down the road to Super Bowl XL, slated for February 5, 2006 in Detroit on ABC. Other acts will be announced shortly.
"NFL Opening Kickoff 2005" will air from 8:00 -9:00 p.m., ET on ABC and lead into the season opener between the Patriots and Oakland Raiders (ABC, 9:00 p.m., ET/PT) at Gillette Stadium -- a rematch of the memorable 2001 AFC Divisional Playoff "blizzard" game.