[08/09/05 - 12:00 AM]
Adult Swim Posts 15 of Top 50 Cable Programs of the Week Among Adults 18-34, More Than Any Other Ad-Supported Basic Cable Network

[via press release from Cartoon Network]

Adult Swim Posts 15 of Top 50 Cable Programs of the Week Among Adults 18-34, More than Any Other Ad-Supported Basic Cable Network

Late-Night Network Marks Its 19th Consecutive Week at the #1 Spot in Delivery of Adults 18-24 and Men 18-34, 18-24

Adult Swim charted 15 different telecasts among the top 50 of the week for delivery of adults 18-34, more than any of the other ad-supported basic cable networks, according to Nielsen Media Research. The late-night network also posted its 19th straight week ranked #1 in basic cable delivery of adults 18-24, men 18-34 and men 18-24. Additionally, Adult Swim ranked #2 in delivery of adults 18-34 and #4 in delivery of adults 18-49.

Highlights of Adult Swim�s weekly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 390,000, with an average 0.6 rating.

- Adults 18-24 delivery totaled 223,000, with an average 0.8 rating.

- Men 18-34 delivery totaled 249,000, with an average 0.8 rating.

- Men 18-24 delivery totaled 156,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 531,000, with an average 0.4 rating.

Both original and acquired series airing on Adult Swim were represented among the top 50 programs of the week for adults 18-34. Acquired series Family Guy and Futurama claimed 4 out of the top 10 spots of programming on ad-supported cable, and original series Aqua Teen Hunger Force and Robot Chicken each ranked among the top 50 programs for the week for adults 18-34.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/1/05-8/7/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 109,600,000 homes.

  [august 2005]  


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