or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[05/13/25 - 05:00 AM]
Premiere Dates Set for FX, Hulu and Disney+'s "The Bear," "Alien: Earth" and "The Lowdown"
FX's "Alien: Earth" will premiere on Tuesday, August 12, with the first two episodes available to stream on Hulu at 8 p.m. ET and on the FX linear channel at 8 p.m. ET/PT, and on Disney+ internationally.

[05/13/25 - 05:00 AM]
Janet Jackson to Be Honored with Prestigious Icon Award at the "2025 American Music Awards" and Deliver Her First Television Performance in Seven Years
This year's American Music Awards will kick off summer with host Jennifer Lopez live from the Fontainebleau Hotel in Las Vegas on Memorial Day, Monday, May 26.

[05/13/25 - 04:30 AM]
Acorn TV and 5 Confirm Second Season of Critical Darling, "Inspector Ellis"
Season 2 will once again follow the tenacious DCI alongside her right-hand man, DS Harper, both of whom are parachuted into failing investigations across the north of England.

[05/13/25 - 03:01 AM]
Video: "K.O." - Official Trailer - Netflix
A former fighter must find the missing son of an opponent he accidentally killed years ago, taking on a brutally violent crime gang in Marseille.

[05/13/25 - 02:01 AM]
Video: "Kings of Jo'Burg" - Season 3 Official Trailer - Netflix
Veronica Masire now bears the responsibility of the family curse, as she picks up where her brother left off - ruling Jo'Burg with legacy and power.

[05/12/25 - 04:15 PM]
Prime Video Bookends the 2025 Holiday Season with Blockbuster NFL Matchups on Black Friday and Christmas Night
Today's announcement arrives in advance of the full-season "TNF" schedule, which will be released on Wednesday, May 14.

[05/12/25 - 04:14 PM]
Prime Video Orders Series "Delphi" from Creed Universe, Michael B. Jordan's Outlier Society to Executive Produce
Marco Ramirez will serve as showrunner and executive producer.

[05/12/25 - 04:11 PM]
Prime Video Gives Two-Season Renewal to Global Hit Competition Series "Beast Games"
Just 25 days after its premiere, "Beast Games" quickly became Prime Video's most-watched unscripted show ever, amassing 50 million viewers.

[05/12/25 - 04:06 PM]
First Look at Highly Anticipated "Spider-Noir" Series Starring Nicolas Cage Revealed
The image showcases Nicolas Cage in the iconic suit.

[05/12/25 - 04:00 PM]
"Fallout" Renewed for Season Three Ahead of Season Two Premiere
The move comes ahead of the show's highly anticipated second season, which is set to premiere in December 2025.

[05/12/25 - 03:15 PM]
Prime Video Orders "Barbershop" Series Starring Jermaine Fowler, Written and Executive Produced by Marshall Todd
The television adaptation of the franchise revolves around Travis "Trav" Porter (Fowler), who endeavors to follow in the footsteps of his grandfather, a legendary barber at the iconic "Calvin's" barbershop in Chicago.

[05/12/25 - 03:00 PM]
Prime Video Greenlights Two New Sports Documentaries at Amazon Upfront Presentation
The offerings include a six-part series following six New York Jets players and their partners throughout the 2024-'25 regular season and a feature-length documentary about Hall of Fame wide receiver Terrell Owens.

[05/12/25 - 02:44 PM]
Prime Video Orders Docuseries Featuring Prominent Multi-Hyphenate Female CEOs as They Scale New Heights with Their Businesses
The series features Serena Williams, Thalia, Dee Ocleppo Hilfiger, Loren Ridinger, Winnie Harlow, Hannah Bronfman, and Isabela Rangel Grutman.

[05/12/25 - 02:29 PM]
WWE's Mike "The Miz" Mizanin to Host "American Gladiators" Reboot for Prime Video
The show returns with an exciting new take, and an All Star cast of Gladiators for the modern era.

[05/12/25 - 02:29 PM]
ABC News Is No. 1 Network Across Broadcast and Cable to Cover the Papal Conclave Announcement of Pope Leo XIV - Led by "World News Tonight" Anchor David Muir from the Vatican
ABC News outdelivered its closest competitor, FOX News, by +5% in Total Viewers, by +5% in Adults 25-54 and by +11% in Adults 18-49.