or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[09/01/26 - 10:18 AM]
Food Network Picks Up a Third Season of "Harry Potter: Wizards of Baking"
In its sophomore season, the series notched year over year Prime ratings gains of 4% for Adults 25-54 and 15% for Adults 25-34 and reached more than 10 million total cross-platform viewers across linear, HBO Max and discovery+.

[09/01/26 - 10:10 AM]
Video: Meet the 100 Champions Competing on Season 6 of "The Floor" Hosted by Rob Lowe
Don't miss the special advance season premiere airing Sunday, September 13 immediately following the FOX NFL Doubleheader and "The OT" and its time period premiere airing Wednesday, September 23 on FOX and next day Hulu.

[09/01/26 - 10:01 AM]
Video: "NCIS" Season 24 - Official Full Length Trailer
The series returns Tuesday, October 6 on CBS.

[09/01/26 - 10:00 AM]
Stallone Reigns Supreme - "Tulsa King" Season Four Premieres October 16 on Paramount+
In season four, Dwight (Sylvester Stallone) fights to legitimize his empire and protect his crew as corrupt politicians, dangerous new enemies, and a crushing personal loss hit from every direction.

[09/01/26 - 09:02 AM]
Listen Up: Netflix Renews Initial Podcast Lineup; Announces Originals from Katt Williams, Harlan Coben and More
Netflix has more than 60 podcasts now available, with its catalog continuing to grow.

[09/01/26 - 09:01 AM]
Netflix Announces "The One About Matthew Perry," an Intimate Documentary Series Exploring the Life and Legacy of Matthew Perry
The intimate three-part series is directed by Emmy Award winner Mary Robertson and produced by Maxine Productions, a part of Sony Pictures Television.

[09/01/26 - 09:01 AM]
Video: "The Unbelievable: Encounters with Dan Aykroyd" - Official Trailer - Hulu
Experience eight tales of the strange and supernatural.

[09/01/26 - 09:00 AM]
Date Announcement & Key Art Debut "Adventure Time: Side Quests" Season 2
All episodes of the second season will be available to stream on October 2 on Disney+ and Hulu.

[09/01/26 - 07:01 AM]
Video: Marjorie Estiano and Any Gabrielly Fight for Justice and Redress "Habeas Corpus," Netflix Brazil's First Legal Drama, Premiering September 23
The trailer offers a glimpse of what viewers can expect over the course of the eight episodes premiering on September 23 - a story that blends courtroom tension with touches of melodrama and complex personal relationships, tied together by the pursuit of justice and redress.

[09/01/26 - 07:01 AM]
Video: "La Bola Negra" - Official Teaser - Netflix
The film tells the story of three generations of men whose lives are intimately connected through desire, pain, and love.

[09/01/26 - 06:31 AM]
Emmy Award-Winning "Ask This Old House" Celebrates 25th Anniversary of Building Confident Homeowners - New Season Premieres Thursday, October 1
Since its debut, "Ask This Old House" has traversed the country, responding to viewers' practical, hands-on home repair, maintenance, and improvement questions - everything from leaky faucets to smart home technology.

[09/01/26 - 06:31 AM]
Netflix to Release "Instadocs: The Decoy Plane" on September 4th
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.

[09/01/26 - 06:01 AM]
Freeform's "31 Nights of Halloween" Returns for a Frightfully Fun October
New supernatural teen drama series "Coven Academy" follows three teenage witches and their dangerously charming warlock peers at an elite magic school where power is currency, secrets are lethal, and attraction is a liability.

[09/01/26 - 03:01 AM]
Video: Are You Ready to Enroll? "Minerva Academy" - The Trailer for the Latest Teen Drama from September 22 Only on Netflix
The new eight-episode teen drama offers a look at a back-to-school experience unlike any other.

[09/01/26 - 02:01 AM]
Video: "Blood Legacy" Season 2 - Official Trailer - Netflix
As their enemies grow bolder, Khanyi and her brothers must set aside their long-held grudges to keep their family together and repair Spear's reputation.