or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[10/06/26 - 04:01 PM]
Netflix's "Solo Leveling" Adds Han So-hee, Kang You-seok, Sung Joon and More to Its Cast
The live-action adaptation follows Sung Jin-woo as he faces deadly challenges, awakens his full potential, and rises from the weakest Hunter to the world's most powerful in his quest to protect humanity from the monsters lurking beyond mysterious gates.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.

[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.

[10/06/26 - 02:05 PM]
Skydance Announces Board, Adding Ynon Kreiz, Laurene Powell Jobs and Bobby Kotick as Directors and Tony Blair as Advisor
David Ellison will chair the Board and continue to serve as Skydance's Chairman and Chief Executive Officer.

[10/06/26 - 12:06 PM]
NBC Sports' 2026-27 Big Ten Men's and Women's Basketball Schedules Announced, Featuring 80+ Games on NBC, Peacock, and NBCSN
Defending national champion Michigan will make five appearances on Peacock and NBCSN this season.

[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 11:39 AM]
Westbrook Studios and The Malar Group Launch Film and TV Slate, with the First Project "215," A Series Based on the Rise of DJ Jazzy Jeff & The Fresh Prince
"215" is set in West Philadelphia in the late 1980s and follows a quick-witted teenage rapper, the DJ who is his musical other half, and the friends who helped fuel the dream.

[10/06/26 - 11:20 AM]
Hit Detective Comedy "Ludwig" Starring David Mitchell and Anna Maxwell Martin Returns October 13 on BritBox
The International Emmy Award-winning series broke viewership records again in the UK as the BBC's biggest scripted launch of the year with 9.1 million viewers tuning in for the premiere.

[10/06/26 - 11:00 AM]
Video: BBC America and BBC Studios Release Extended Trailer for the New Epic, Sir David Attenborough-Narrated Natural History Series, "Blue Planet III"
The trailer features a new track produced by global popstar Jade, Academy Award winner Hans Zimmer, and composers Bleeding Fingers.

[10/06/26 - 10:18 AM]
Lifetime Greenlights New Ripped from the Headlines Movie, "She Married Her Murderer: The Susan Cox Powell Story" Starring Ricki Lake, Mike Dopud, and Matreya Scarrwener to Debut in 2027
Executive produced by Kara Feifer and Elisabeth Rohm of Rohm Feifer Entertainment, the film marks Rohm's return to directing for Lifetime.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.

[10/06/26 - 10:03 AM]
Video: Tubi Drops Trailer for New Original Docuseries "Just One Before I Die" Featuring an Inside Look at the Buffalo Bills Fanbase
The five-episode docuseries features interviews with Chad Michael Murray, Dion Dawkins, Ryan Fitzpatrick, Jim Kelly, Andre Reed, Adam Schefter, Nick Wright, and more.

[10/06/26 - 10:00 AM]
Video: Date, Trailer, Key Art Debut - Hulu's "Swipe Right on the Devil"
"Swipe Right on the Devil" premieres October 22 with all three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.

[10/06/26 - 09:48 AM]
Nashville Sets the Stage for New Season of HGTV's Hit Home Renovation Competition Series "Rock the Block" Slated for 2027
"Rock the Block," which attracted 16.4 million viewers across linear and streaming to its last run, will feature seven fresh episodes hosted by popular carpenter, craftsman and design expert Ty Pennington.

[10/06/26 - 09:20 AM]
Acorn TV Welcomes Frasier's Peri Gilpin as Guest Star in Highly Successful Brooke Shields-led Murder Mystery, "You're Killing Me"
Gilpin will guest star as Allie's (Shields) sister, Audra Chandler, a critically acclaimed writer with more awards than William Faulkner.