or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[10/07/26 - 10:33 AM]
Lifetime Greenlights Procedural "Murder in Cold Country," Starring Jennifer Beals and Katheryn Winnick to Debut in 2027
Beals and Winnick play detectives brought together by tragedy, bound by duty and forced to confront a killer whose crimes hit terrifyingly close to home.

[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/07/26 - 09:20 AM]
Video: "Oasis: Don't Look Back in Anger" - Official Trailer - Hulu
Relive the event.

[10/07/26 - 09:01 AM]
Some Secrets Can't Stay Hidden: Netflix Renews "The Hunting Wives" for Season 3
Season 2 is set to release on November 26, 2026, exclusively as a Netflix-branded series in nearly all countries where Netflix is available.

[10/07/26 - 09:01 AM]
Video: Date, Key Art, Trailer Debut - Hulu's "All's Fair" Season Two
"All's Fair" season two premieres November 4th with three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.

[10/07/26 - 09:01 AM]
BritBox Debuts First Look Images of Upcoming Drama Series "The Cadburys"
Filming recently concluded in Birmingham, and the series will launch on BritBox in 2027.

[10/07/26 - 09:00 AM]
USA Network Renews "Anna Pigeon" for Season Two
Following its debut, "Anna Pigeon" became USA Network's highest-rated original scripted series premiere in nearly eight years, with an average of 2.35 million total viewers within the seven days following the premiere.

[10/07/26 - 08:31 AM]
"Instadocs: AI Gone Wild" to Release on Netflix October 12
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.

[10/07/26 - 08:30 AM]
"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2027" to Simulcast Live on ABC and Disney+ for the First Time Ever
Hosted by Ryan Seacrest, "Dick Clark's New Year's Rockin' Eve" will welcome award-winning comedian and actor Druski as the Chicago co-host.

[10/07/26 - 08:01 AM]
Video: Official Season 4 Trailer #2 - "Reasonable Doubt"
After a brutal attack leaves Jax's family and newly minted law firm shaken, nothing feels certain, especially their future.

[10/07/26 - 08:00 AM]
Disney+ to Stream Super Bowl LXI, Joining ESPN and ABC to Give Fans More Ways to Watch
In addition to Super Bowl LXI, two "Monday Night Football" regular-season games will be available to Disney+ subscribers in the lead-up to the big game.

[10/07/26 - 07:01 AM]
Video: "North of North" Season 2 - Official Trailer - Netflix
Recharged and ready for her next chapter, Siaja leans on Ice Cove's tight-knit community to level up her life and build a future on her own terms.

[10/07/26 - 06:31 AM]
Video: "On Behalf of My Son" - Official Trailer - Netflix
After losing her son - a bus driver - in an accident, Vicentina seeks out the families of all the victims, determined to ask for forgiveness while grappling with her own grief.

[10/07/26 - 03:01 AM]
Video: "The Empress" Season 3 - Official Trailer - Netflix
With her marriage and the empire facing new hardships, Elisabeth is drawn down a path that will forever alter her life and the future of Europe.

[10/06/26 - 07:02 PM]
Video: Prime Video Releases Official Trailer for Hit Comedy Competition "LOL: Last One Laughing Philippines" Season 2
The new season premieres October 30, 2026, exclusively on Prime Video.