or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[08/25/26 - 04:16 PM]
"Dolly Parton: An American Original - Special Edition of 20/20" Airs Tonight, Tuesday, Aug. 25, on ABC at 10 P.M., Streams Tomorrow on Disney+ and Hulu
The one-hour special celebrates the extraordinary life and legacy of beloved global icon Dolly Parton, who died at age 80.

[08/25/26 - 03:10 PM]
ESPN Delivered Its Second Most-Watched MLB Little League Classic Ever!
The audience peaked at 2.2 million viewers during the 9:45 p.m. ET quarter-hour.

[08/25/26 - 03:03 PM]
FOX Saturday Baseball Stays Hot with 3,079,000 Viewers, Most-Watched MLB Telecast of the Week on Any Network
The network's coverage reached a peak audience of 3,779,000 viewers from 9:45 - 10 PM ET.

[08/25/26 - 02:34 PM]
CBS to Air "A CBS News Special: Dolly Parton - An American Icon" Tonight at 10:00 PM
Gayle King, Tony Dokoupil, and a team of CBS News journalists will celebrate the life and mark the passing of entertainment legend Dolly Parton.

[08/25/26 - 02:31 PM]
The Mic Is Hot When Jeff Lewis Returns to Bravo with "Still Flipping Out", Premiering Sept 28 at 9 P.M. ET/PT
The new series follows former "Flipping Out" star Jeff Lewis as he navigates the demands of his hit SiriusXM show on Radio Andy, an eponymous design empire, and everything in-between.

[08/25/26 - 02:20 PM]
FOX Sports Scores Landslide Win with Freedom 250
Coverage reached a peak viewership of 3,482,000 viewers from 2:30-2:45 PM ET.

[08/25/26 - 01:00 PM]
Starz Announces Additional Casting for New Untitled Black Rodeo Drama
Shannon Wallace, Curtiss Cook, Lauren E. Banks, Liv Symone, and Jason Dirden round of the show's cast.

[08/25/26 - 12:58 PM]
"Who Wants to Be a Millionaire" Dominates During Show's Summer Run - Jumping Over Last Year's Average by +9%
The series also stands as Wednesday's No. 1 primetime program among Total Viewers in each of its five weeks.

[08/25/26 - 12:16 PM]
Netflix and Shonda Rhimes Extend Creative Partnership
The extended partnership will give Netflix and Shondaland the opportunity to continue to exclusively produce, stream and distribute TV series, feature films and gaming while continuing merchandise and live events opportunities connected to its IP.

[08/25/26 - 12:01 PM]
Netflix Top 10: Week of August 17 - "Outer Banks" Strikes Gold at No. 1 in This Week's Top 10
"My Brilliant Career" traversed the Australian bush to land at No. 2 on the English TV list with 4.7 million views.

[08/25/26 - 12:01 PM]
The CW to Honor the Life and Legacy of Dolly Parton with Special Encore Presentation of "Dolly Parton: Here I Am"
Featuring exclusive interviews and remarkable archival footage, the documentary offers an intimate look at the woman behind the iconic songs, unmistakable style and enduring cultural impact that made Parton one of the most beloved entertainers of all time.

[08/25/26 - 12:00 PM]
"Survivor" to Reveal the Season 51 Castaways on YouTube Livestream
During the livestream, viewers will meet the new castaways and will also be treated to a first-look tour of the Survivor 51 Tribal Council by host and showrunner Jeff Probst.

[08/25/26 - 11:31 AM]
Netflix and Kevin Langue Partner to Bring "The Kevin Langue Show" to Netflix
Beginning September 5, members can watch a curated collection of episodes from each channel pulled from Kevin's back catalog, with new episodes dropping day-and-date alongside YouTube going forward.

[08/25/26 - 11:00 AM]
A24's "Backrooms" Begins Streaming Exclusively on HBO Max September 25
The film stars Chiwetel Ejiofor, Renate Reinsve, Mark Duplass, Finn Bennett, and Lukita Maxwell.

[08/25/26 - 10:23 AM]
Four New Documentaries Celebrating Some of Comedy's Most Influential Voices Are Coming to Netflix This October
Martin Mull, Norm Macdonald, Maria Bamford, and SCTV are among the featured subjects.