or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[09/08/26 - 12:34 PM]
ESPN and Apple Music Collaborate on "Monday Night Football" Music Curation for the 2026-27 Season, Leading Up to ESPN's First-Ever Super Bowl and the Apple Music Super Bowl Halftime Show
The first song and artist Apple Music has selected is the recently-released single, "Dead Fresh" by Lil Baby, which will run in ESPN's Week 1 promotional efforts.

[09/08/26 - 12:01 PM]
Netflix Top 10: Week of August 31 - "The Whisper Man" Tracks Down No. 1 in This Week's Top 10
"Death of the Pastor's Wife" held the top spot of the English TV list with 13.9 million views.

[09/08/26 - 12:01 PM]
Drama and Rumors Bloom as "The Real Housewives of Potomac" Season 11 Launches on Sunday, Oct 11. at 8 P.M. ET/PT
Returning "housewives" include Karen Huger, Gizelle Bryant, Ashley Darby, Dr. Wendy Osefo, Stacey Rusch and Tia Glover.

[09/08/26 - 11:13 AM]
Jamie Demetriou and Amelia Dimoldenberg to Host Next Two Episodes of "Saturday Night Live UK," with Musical Guests Royal Blood and Rachel Chinouriri
They'll join the previously announced Jeff Goldblum and CMAT.

[09/08/26 - 10:30 AM]
Prime Video Announces September 24 Premiere Date for "Go Deep: The DeSean Jackson Story"
The groundbreaking documentary traces the story of a father, his two sons, and their family's pursuit of the American Dream through football excellence.

[09/08/26 - 10:09 AM]
FOX MLB Posts Best Regular Season Thursday Night Baseball Telecast Since 2022
2,668,000 viewers tuned-in to FOX Thursday for a two-game slate highlighted by the Cubs' 2-1 win over the Brewers in most of the country.

[09/08/26 - 10:03 AM]
"Moonshiners" Celebrates 250 Years of American Rebellion, Risk and Reward in All-New Season Premiering Tuesday, September 29 at 8PM ET/PT on Discovery Channel
It's a 250-year celebration of life, liberty and the pursuit of tax-free liquor when America's favorite Appalachian distillers return in an all-new season.

[09/08/26 - 10:02 AM]
ESPN Studio Lineup Continues 2026 Momentum with Record August Audiences
As a year-long pattern of strong viewership continued, multiple programs delivered their best August viewership on record, while overall studio show audiences increased 13% year over year.

[09/08/26 - 10:01 AM]
"The Tonight Show Starring Jimmy Fallon" Scores Four Special Episodes Post-"Sunday Night Football" This Fall on NBC
The first Sunday night show is set for September 27 when Fallon will welcome an all-star lineup of guests, including Sylvester Stallone and Luke Bryan.

[09/08/26 - 10:01 AM]
HBO Original Documentary "Siren: The Voices of Shelley" Beattie Debuts September 22
While searching the internet one day, Hollywood veteran Marlee Matlin came upon the story of athlete Shelley Beattie - a fellow Deaf woman whose life felt eerily like her own.

[09/08/26 - 09:40 AM]
Following Their Emmy Win for Outstanding Animated Program, "South Park" Is Making a Big Change
Creators Trey Parker and Matt Stone announced: "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount -- a Skydance Capitulation."

[09/08/26 - 09:29 AM]
Paramount+ and T-Mobile Arena Launch Paramount+ Plaza in New Multi-Year Partnership
The agreement establishes a prominent new platform for the streaming service to connect its expansive portfolio of original series, films, live sports and iconic franchises with millions of fans visiting Las Vegas.

[09/08/26 - 09:04 AM]
Terror on Tubi Continues with First Look Photos of "R.L. Stine's Pumpkinhead 2"
Cassandra Peterson, famously known as Elvira, joins Bean Reid and Adeline Lo in spooky sequel premiering October 9.

[09/08/26 - 09:01 AM]
UPtv's "Most Uplifting Christmas Ever" Returns November 5 with Eight Premiere Movies and a Thanksgiving Marathon of "The Rookie"
Vivica A. Fox, Kelley Jakle, Kym Johnson Herjavec, Carson Kressley, Franco Lo Presti, Gilles Marini, Rob Mayes, and Jonathan Stoddard are among the featured talent.

[09/08/26 - 09:01 AM]
Comedy Central Announces the Return of "Drunk History" with New Episodes on Comedy Central YouTube Channel
The brand-new short-form episodes will launch on Tuesday, September 15, with a premiere episode about Madonna's legendary first performance at the inaugural MTV Video Music Awards, starring Meghan Trainor as Madonna.