or


[08/09/05 - 12:00 AM]
CBS and Williams-Sonoma Whip Up Exclusive Promotional Campaign Highlighting the Network's 2005/2006 Primetime Line-Up

[via press release from CBS]

CBS AND WILLIAMS-SONOMA WHIP UP EXCLUSIVE PROMOTIONAL CAMPAIGN HIGHLIGHTING THE NETWORK'S 2005/2006 PRIMETIME LINE-UP

First Direct Marketing Partnership Between Number One Television Network and Leading Upscale Culinary Retailer

CBS Sneak Peek DVD's Which Include Original Material With Stars From New and Returning Series, to be Distributed in Williams-Sonoma Stores, Catalogs and in Packages Nationwide

Promotional Material Featured on Williams-Sonoma's Website

CBS, America's most watched network, and Williams-Sonoma, the leading retailer in upscale culinary ware, have partnered for the first time ever on an exclusive retail campaign to promote the Network's 2005/2006 new primetime schedule. The centerpiece of the campaign is a Sneak Peek DVD featuring original material and previews from the six new series that will be joining CBS's Number One primetime line-up. The DVD's will be distributed in all Williams-Sonoma stores and packages nationwide. In addition, targeted catalogs will include the CBS Sneak Peek DVD, displays in Williams-Sonoma stores will highlight the CBS Fall Line-up and promotional material will be featured on the retailer's website. Williams-Sonoma packages shipped in early fall will contain the DVD as well.

The DVD features simple and innovative cooking segments with culinary expert Tori Ritchie and stars from CBS's "CSI: Miami," "Close to Home" and "Out of Practice." The CBS Sneak Peek DVD will be hosted by Hannah Storm, who also hosts cooking segments with Tori Ritchie on the CBS "Early Show."

"This is the evolution of a partnership that has already reaped many rewards for both Williams-Sonoma and CBS," said George Schweitzer, President, CBS Marketing Group. "We've enjoyed a fruitful relationship with the 'Early Show,' and this new campaign takes that collaboration one giant step forward. We're confident that the penetration in mall and retail centers across the country that Williams-Sonoma offers, as well as their upscale customer base, makes them the ideal partner to launch what is going to be television's most anticipated new schedule."

"What began as a six part series on the CBS 'Early Show' called 'The Perfect Thanksgiving' has grown into a remarkable partnership," said Pat Connolly, Chief Marketing Officer, Williams-Sonoma, Inc. "We are always looking for ways to introduce Williams-Sonoma to new customers and reinforce our brand with existing ones and this partnership with CBS is a perfect way to attain these goals."

As part of the promotion, CBS talent Christopher Gorham, star of the new Monday night comedy series "Out of Practice;" Jennifer Finnigan, who stars in the new Tuesday night Jerry Bruckheimer drama "Close to Home;" and Khandi Alexander, star of Monday night's biggest hit "CSI: Miami," will participate in a variety of cooking segments with Ritchie. All of the segments, for the DVD were produced at Williams-Sonoma's Columbus Circle store in the Time Warner Center in New York City.

The DVD also contains "The Early Show"/Williams-Sonoma "Five Minute Cooking School" series and holiday cooking segments that have aired on the Network morning show. Featured holidays include Thanksgiving, Mother's Day, Valentine's Day, Father's Day and Fourth of July, and viewers can learn to prepare asparagus, risotto, summer salad and more in the cooking school segments.

Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 515 retail stores, eight mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, pottery barn kids, PBteen, west elm, Hold Everything and Williams-Sonoma Home). The company is headquartered in San Francisco.

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network�s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· CLOSE TO HOME (CBS)
· CSI: MIAMI (CBS)
· OUT OF PRACTICE (CBS)





[09/09/26 - 03:52 PM]
"College GameDay" Wins Week 1 With Top-Three Regular Season Show on Record
Coverage of Clemson/LSU was the top Saturday game of Week 1.

[09/09/26 - 03:30 PM]
ESPN's US Open Coverage Is Most-Viewed Since 2022 Through Third Round
The full-tournament average so far is up 5% over 2025 and the most viewed since 2022, the year of Serena Williams' final match before her return this year.

[09/09/26 - 01:01 PM]
Star-Studded Lineup Set to Present at the 78th Emmy Awards, Sept. 14 on NBC and Peacock
They'll join host Emmy Award-winning actor, director, producer and television icon Mariska Hargitay.

[09/09/26 - 12:09 PM]
ESPN to Exclusively Televise MLB Doubleheader on September 23 Featuring Matchups with Postseason Implications
Look for Cleveland Guardians/Boston Red Sox and Houston Astros/Seattle Mariners on said date.

[09/09/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 31
"Reacher," "Sterling Point," "Off Campus," "The Grand Tour," and "The Traitors" led all original series worldwide.

[09/09/26 - 11:51 AM]
BYUtv's "Big Stories" Returns for Fourth Season Featuring NFL Legends and Untold Stories from Across the Big 12
Each 7-to 10-minute episode will be available to stream for free alongside each game on the BYUtv app and at BYUtv.org.

[09/09/26 - 10:52 AM]
Lifetime Announces New Original Documentary "Kimora Lee: On Her Own" Premiering September 20
Model, businesswoman and mother, Kimora Lee, tells her story through candid interviews with her children, family, friends and collaborators to chronicle her extraordinary journey from one of Karl Lagerfeld's youngest Chanel models to the visionary behind Baby Phat.

[09/09/26 - 10:15 AM]
Michael Kelly Joins Season Three of the Paramount+ Hit Series "Landman"
Kelly will star as William Crockett, the leader of the largest oil management firm in the world.

[09/09/26 - 10:01 AM]
Host Jane Krakowski and New Bandleader Robin Thicke Set the Stage for an All-New Season of "Celebrity Name That Tune"
Ice-T and Tony Hawk face off in the season premiere on Monday, September 21.

[09/09/26 - 10:00 AM]
"Saturday Night Live" to Premiere 52nd Season Sept. 26 on NBC and Peacock
Jalen Brunson, Dakota Johnson, Shane Gillis, and Inde Navarrette are the first wave of hosts.

[09/09/26 - 10:00 AM]
Prime Video Announces 2026 New York Comic Con Programming
"Blade Runner 2099," "Bloodaxe," and "Helluva Boss" are the featured projects.

[09/09/26 - 09:19 AM]
Johnny Knoxville and the Gang Make One Final Raucous Return for "Jackass: Best and Last," Streaming on Paramount+ September 24
Grab your buddies, raise your glasses and experience the cinematic event that promises to be the last time you'll ever laugh this hard.

[09/09/26 - 09:16 AM]
New Dating Series Will Discover If Singles Can Fall in "Love at First Sight"
Do you believe you could see someone and know instantly that they're the one?

[09/09/26 - 09:07 AM]
Nirvana to Receive Video Vanguard Award During "2026 MTV Video Music Awards" Airing Live Sept. 27 on CBS
On this date in 1992 (9/9/92), Nirvana took to the "VMAs" stage for the first time - shaping music, culture and MTV forever.

[09/09/26 - 09:05 AM]
"Ghost Adventures" Returns with Chilling All-New Season - Wednesday, September 30 on Discovery Channel
Navigating abandoned frontier towns, centuries-old landmarks and historic estates, investigators Zak Bagans, Aaron Goodwin, Jay Wasley and Billy Tolley delve into the shadows of America's turbulent past in pursuit of restless dark forces wreaking havoc on the living.