or


[08/15/05 - 12:00 AM]
CBS Has Perfect Prescription to Create Water Cooler Buzz for New Fall Season
[via press release from CBS]

CBS HAS PERFECT PRESCRIPTION TO CREATE WATER COOLER BUZZ FOR NEW FALL SEASON

#1 Television Network to Promote New Comedy "Out Of Practice" with Ads on AquaCell Water Coolers in Drug Stores

Campaign Also Includes Promotion for CBS Monday Comedy Block on Prescription Bags

New York -- CBS is on a mission to create water cooler buzz for new comedy OUT OF PRACTICE. With the tagline "Quench Your Thirst for Comedy," the CBS Marketing Group today announced an innovative way to reach viewers by advertising on AquaCell Media's water cooler systems and cup holders.

The cast of OUT OF PRACTICE will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The drug store placement is ideal since the comedy is about a family of five doctors.

CBS's drug store marketing also includes advertising for its Monday comedy line-up on prescription bags. The tagline "Prescription-Strength Comedy" is used to plug television's top comedy block which includes returning hits THE KING OF QUEENS and TWO AND A HALF MEN and new shows HOW I MET YOUR MOTHER and OUT OF PRACTICE.

"At the heart of any promotional campaign is the drive to inspire water cooler buzz," said George Schweitzer, President of the CBS Marketing Group. "What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies -- OUT OF PRACTICE -- on AquaCell's water coolers," he added.

"We are excited that CBS has chosen our coolers as one of the ways to promote its new television show given the countless other advertising mediums available," said Michael Dougherty, President of AquaCell Media, Inc. "Our cost-effective 'Message On The Bottle' advertising program continues to garner attention from target consumers and interested advertisers as well."

AquaCell Media's "Message On The Bottle" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.

About AquaCell:

AquaCell Technologies, Inc. (AMEX:AQA) is based in Rancho Cucamonga, CA. AquaCell Media, Inc. is an operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Water Science Technologies, Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing.

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange; and our ability to use the most current technology for our products.

About CBS:

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· HOW I MET YOUR MOTHER (CBS)
· KING OF QUEENS, THE (CBS)
· OUT OF PRACTICE (CBS)
· TWO AND A HALF MEN (CBS)




[05/12/26 - 05:22 PM]
Fandom Takes Center Stage as Disney's Sports, TV and Film Powerhouses Command the North Javits Center
Energized by on stage appearances from more than 100 notable figures, the presentation underscored Disney's position at the forefront of the global media industry and its ambitious path ahead, driven by the powerful intersection of fandom, storytelling, innovation, and creative culture redefining the future of the industry.
[05/12/26 - 04:01 PM]
Video: "Human Vapor" - Official Teaser - Netflix
A legendary Toho film is rebooted with a brand-new story.
[05/12/26 - 02:29 PM]
CFP Contenders and Non-Conference Clashes Headline ESPN's Industry-Leading, Early-Season College Football Schedule Reveal at Disney Upfront
Nine of ESPN.com's Way-Too-Early Top 25 are featured in the schedule release, including No. 1 Ohio State, No. 5 Texas, No. 7 Miami, No. 8 Texas Tech, No. 9 Ole Miss and No. 11 LSU.

[05/12/26 - 02:29 PM]
The Grammy Awards Set to Take Place Sunday, Feb. 7, 2027, and Will Air Live on ABC and Stream on Disney+ and Hulu
The upcoming ceremony marks a historic shift for the organization as the 2027 Grammy Awards will be the first ceremony to air on ABC since 1972, ushering in a new era for the most celebrated night in music.
[05/12/26 - 02:29 PM]
Disney and the Country Music Association Extend Relationship Through 2032
As part of the new agreement, the CMA Awards will stream live on Disney+ for the first time ever, alongside its traditional broadcast on ABC, kicking off with "The 60th Annual CMA Awards" on Wednesday, November 18, 2026.
[05/12/26 - 02:24 PM]
ESPN's "College GameDay Built by The Home Depot" Kicks Off 40th Season in Baton Rouge with 500th Show on the Road
Following Baton Rouge, College GameDay will travel to Austin, Texas on September 12 for a battle of powerhouse programs in Week 2 as the Texas Longhorns host Ohio State in a rematch of last season's 14-7 Buckeyes' win in Columbus.
[05/12/26 - 02:06 PM]
Paul Anthony Kelly Joins Cast of FX's "American Horror Story" Installment 13 Coming This Fall to FX and Hulu
FX's "American Horror Story," the global phenomenon that has garnered more than 100 Emmy nominations since its launch in 2011, returns for an unrivaled 13th installment that will do justice to everyone's most feared number.
[05/12/26 - 01:55 PM]
Disney+ Becomes the Exclusive Home of the Banana Bowl This October
Known for blending athleticism with entertainment, the game will include one of the biggest performances the league has ever seen, bringing together all six teams, along with its signature on-field showmanship from first pitch to final out.
[05/12/26 - 01:42 PM]
The 99th Oscars Reunites Host Conan O'Brien and Executive Producers Raj Kapoor and Katy Mullan
The 99th Oscars will air live on ABC and Hulu on Sunday, March 14, 2027 at 7 p.m. EDT/4 p.m. PDT.
[05/12/26 - 01:38 PM]
Savannah Bananas' Jackson Olson Slides Into the Ballroom for "Dancing with the Stars" Season 35
The full cast of celebrities and professional dancers will be announced Wednesday, September 2, exclusively on "Good Morning America."
[05/12/26 - 01:32 PM]
ESPN Sets the Stage for Super Bowl LXI With Week Long Expansive Broadcast and Fan Experience on Santa Monica Beach
These efforts are all building toward Super Bowl LXI on February 14, 2027, which will air on ESPN and ABC and mark ESPN's first production of the Super Bowl.
[05/12/26 - 12:05 PM]
Oscar Isaac, Betty Gilpin, Alec Baldwin, and David Costabile Will Star in "The Roman"
A high stakes modern casino drama series from the creators of "Billions" and executive produced by Martin Scorsese.
[05/12/26 - 12:01 PM]
Netflix Top 10: Week of May 4 - The Critters of "Swapped" Soar to No. 1 in This Week's Top 10
The pursuit of justice is action-packed in "Man on Fire," which set the English TV list ablaze at No. 1 with 12.6 million views.
[05/12/26 - 11:31 AM]
CNN FlashDoc "The Last Laugh: Stephen Colbert" to Stream on Friday, May 15 on the CNN App
The special will also air Sunday, May 17 at 8pm ET on CNN, just days before the highly anticipated finale of "The Late Show with Stephen Colbert."
[05/12/26 - 11:13 AM]
BET Greenlights Manny Halley Productions' "Lot Patrol," A Star-Studded Mockumentary Comedy Series
A mismatched squad of eccentric security guards patrols the chaotic backlot of a major Hollywood studio, where they wrangle unhinged actors, rogue crew members, and their own wildly dysfunctional personal lives.