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[09/07/05 - 12:00 AM]
The Ultimate Fall Premiere Crossover!
[via press release from CBS]

THE ULTIMATE FALL PREMIERE CROSSOVER!

"BIG BROTHER 6" MEETS "TWO AND A HALF MEN"

TWO AND A HALF MINUTES OF "TWO AND A HALF MEN" TO BE FEATURED ON HIT REALITY SHOW AS VIEWERS ARE GIVEN A THIRD CHANCE TO CAST THEIR VOTE FOR THEIR FAVORITE BIG BROTHER CONTESTANT

CBS Reality Series to Offer a Third America's Choice Vote Through CBS.com and Text Messaging via Mobile Phones

Los Angeles -- For the third time this season, BIG BROTHER 6 will put the power back into the hands of the viewers on Thursday, Sept. 8 (8:00-9:00 PM, live ET, delayed PT) when host Julie Chen announces a third America's Choice vote on the reality series.

In the ultimate fall premiere promotional crossover, BIG BROTHER 6 houseguests and viewers will get the chance to cast their ballot for their favorite remaining Houseguest to leave the Big Brother house and spend the day on the set of the hit comedy series TWO AND A HALF MEN. Viewers can vote on CBS.com or via text messaging on their mobile phones. Votes will be tabulated during a specified time window following the episode's broadcast. CBS will offer the text messaging option as well as downloadable wireless applications relating to BIG BROTHER 6, through a partnership with GoldPocket Wireless.

TWO AND A HALF MEN, currently the Number One comedy on television, is about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the lives of two brothers, one brother's son, and the many women who surround them. Charlie Harper (Charlie Sheen) is a well-to-do bachelor with a house at the beach, a Mercedes in the garage and an easy way with women. His casual Malibu lifestyle is interrupted when his tightly wound brother, Alan (Jon Cryer), and Alan's son, Jake (Angus T. Jones), come to stay with him. TWO AND A HALF MEN will have its third season premiere on Monday, September 19 (9:00-10:00 PM, ET/PT) on the CBS Television Network.

As part of the TWO AND A HALF MEN set visit, the America's Choice winner will be whisked out of the Big Brother House and taken via limo to meet Charlie Sheen, Jon Cryer, Angus T. Jones and the rest of the cast and watch a taping of the show. Following the taping, the houseguest will return to the Big Brother house and rejoin fellow contestants.

During the Saturday, September 10 (8:00-9:00 PM, ET/PT) broadcast of BIG BROTHER 6, voters will be informed of the outcome and watch a special broadcast of two and a half minutes of TWO AND A HALF MEN, as well as a recap of the winner's visit to the set.

GoldPocket Wireless provides both the direct connections to the major wireless carriers and the content management platform underlying the campaign. Positioning itself at the forefront of off-deck mobile content distribution, CBS is also utilizing GoldPocket Wireless's WAP push technology to sell viewers exclusive mobile content tied to the show. Through GoldPocket Wireless's premium billing integrations with carriers, CBS is able to deliver its viewers a seamless mobile experience; both the $0.49 charge per SMS-based vote and the $1.99 charge for show-related content appear on users' regular wireless bill. Consumers are fully informed on air and in the text messages of any charges before and while they use the wireless services.





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· BIG BROTHER (CBS)
· TWO AND A HALF MEN (CBS)




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