or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (USA)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[03/29/25 - 05:00 PM]
Video: "Bad Thoughts" - Tom Segura Comedy Series - Date Announcement - Netflix
In this six-episode series of dark and twisted comedy, Tom Segura brings his unfiltered musings to life within a cinematic world where nothing is as it seems.

[03/28/25 - 02:26 PM]
Universal Pictures' Global Cinematic Event "Wicked" Debuts as Streaming's #1 Film
Per preliminary Nielsen data, "Wicked" is the #1 film across all of streaming with 882 million minutes viewed for the week of March 17-23.

[03/28/25 - 02:22 PM]
ESPN's Exclusive Coverage of Milwaukee Brewers vs. New York Yankees Game on March 27 Generated Largest National Opening Day Audience in Seven Years
The Brewers vs. Yankees game averaged 1.93 million viewers, peaking with 2.23 million viewers.

[03/28/25 - 02:03 PM]
Video: "RoboForce: The Animated Series" - Official Trailer - Tubi Original
In 2089 Detroit, RoboForce is obsolete and has no hope of becoming heroes. That is until a mysterious code virus infects the UA101 bots, and no one besides RoboForce can stop them.

[03/28/25 - 10:06 AM]
Mary Steenburgen Joins Netflix's "A Man on the Inside" for Season 2
Steenburgen will play Mona Margadoff, a former musician who factors heavily in the case Charles is trying to solve.

[03/28/25 - 09:05 AM]
ESPN, Disney+ and Skydance Sports Announce New ESPN Original Series on the Kansas City Chiefs
The six-episode docuseries is expected to premiere later this year on ESPN and Disney+.

[03/28/25 - 07:07 AM]
Discovery Channel April Programming Highlights
This April, all-new series "Red Bull Soapbox Race," premieres alongside new seasons of "Expedition Files," "Ghost Adventures," "Mysteries of the Abandoned: Hidden America," and "Street Outlaws: Locals Only."

[03/28/25 - 06:01 AM]
Video: "Stranger Things: The First Shadow" - Documentary Announcement - Netflix
Before it hits Broadway this spring, experience the making of the West End phenomenon.

[03/28/25 - 06:01 AM]
Adult Swim Renews Acclaimed Series "Common Side Effects" for Second Season
The finale episode of the debut season of "Common Side Effects" will air this Sunday at 11:30/10:30c. on Adult Swim.

[03/27/25 - 11:04 AM]
Part Two of FOX Nation's "Martin Scorsese Presents: The Saints" to Roll Out Through the Holy Season
FOX Nation will roll out part two of its hit docudrama series beginning on Friday, April 4 and through the Easter season.

[03/27/25 - 11:00 AM]
"Survivor" Hits Broadcast and Live Streaming Season Highs
The telecast averaged 4.50 million broadcast viewers up +7% from its season-to-date average, and up +13% from its season-to-date average live streaming on Paramount+.

[03/27/25 - 10:06 AM]
All-New Series "Red Bull Soapbox Race" Premieres Tuesday, April 29 at 9PM on Discovery Channel
Hosted by NASCAR Hall of Famer Dale Earnhardt Jr. and motorsports announcer Mike Bagley, the series features amateur teams as they design and build one-of-a-kind, gravity-powered soapbox racers that compete - and crash - on intricate, downhill courses.

[03/27/25 - 10:01 AM]
Viral Dating Series "Pop the Balloon" Is Coming Live to Netflix
Yvonne Orji will host the live edition of the series, streaming every Thursday at 8 p.m. ET beginning April 10, only on Netflix.

[03/27/25 - 10:00 AM]
"Jeopardy! Masters" Returns Wednesday, April 30, on ABC, Following New Episodes of Pat Sajak's "Final Spin" as Host on "Celebrity Wheel of Fortune"
Hosted by "Jeopardy!" G.O.A.T. Ken Jennings, the third annual "Jeopardy! Masters" 2025 tournament will feature an expanded lineup of the top-ranked current "Jeopardy!" contestants, each competing in two action-packed games per hourlong episode for the grand prize of $500,000.

[03/27/25 - 09:34 AM]
Lifetime Announces "The 13th Wife: Escaping Polygamy" A Two Part Movie Event Starring Felicity Huffman, Olga Petsa and Eric Johnson Premiering May 31 and June 1
The film is based on the extraordinary true story of Rena Chynoweth (played by Huffman as present day Rena and Petsa as young Rena), a brave survivor and former wife of a manipulative polygamist group leader, who escaped a life of oppression and dedicated herself to freeing others.