or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (USA)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[06/19/19 - 01:51 PM]
Discovery Channel Revs Up Motor Mondays with a Brand-New Season of "Fast N' Loud," Premiering Monday, July 8
This season, Richard Rawlings is putting everything on the line in hopes of taking Gas Monkey Garage to new heights and a new level of success in the hotrod world.

[06/19/19 - 12:03 PM]
FX Lands Stellar Ensemble Cast for the Drama Series Pilot "Gone Hollywood"
John Magaro, Nikolaj Coster-Waldau, Lola Kirke, Ben Schnetzer, Jonathan Pryce and Judd Hirsch star in the project, from writer/director Ted Griffin.

[06/19/19 - 12:00 PM]
Netflix to Adapt August Wilson's Award-Winning Play "Ma Rainey's Black Bottom" Into a Feature Film
Viola Davis, Chadwick Boseman, Glynn Turman, Colman Domingo and Michael Potts are attached to star.

[06/19/19 - 11:56 AM]
Netflix Acquires Imagine Entertainment's "Tick, Tick... Boom!" with Lin-Manuel Miranda Directing and Steven Levenson Writing
Set in 1990, the film tells the story of Jon, an aspiring theater composer who is waiting tables in New York City while writing Superbia - which he hopes will be the next great American musical and finally give him his big break.

[06/19/19 - 11:42 AM]
Paramount Network Orders Third Season of Hit Series "Yellowstone"
Season two premieres tonight at 10:00/9:00c on Paramount Network.

[06/19/19 - 10:33 AM]
New Comedy Series "Back to Life" Lands on Showtime(R)
Daisy Haggard stars as Miri Matteson, who, after 18 years behind bars, returns home and stumbles back into adult life in the coastal town she once knew, while the mystery of her past looms large.

[06/19/19 - 10:31 AM]
Netflix Renews "I Think You Should Leave with Tim Robinson" for a Second Season
The second season will launch globally in 2020.

[06/19/19 - 10:06 AM]
Video: OWN Announces August 14 Series Premiere and Unveils Official Trailer for Its Highly Touted Drama "David Makes Man" from Oscar Winner Tarell Alvin McCraney
"David Makes Man" centers on a 14-year-old prodigy from the projects who is haunted by the death of his closest friend and relied on by his hardworking mother to find a way out of poverty.

[06/19/19 - 10:05 AM]
Lifetime Greenlights First Film Under Robin Roberts Presents Banner "Kidnapped: The Kamiyah Mobley Story" Starring Emmy(R) Award Winner Niecy Nash
Set to premiere in 2020, the film will be followed by a companion documentary featuring the real-life people depicted in the movie.

[06/19/19 - 10:01 AM]
Mikki Daughtry and Tobias Iaconis Adapting "Nightbooks" for Netflix
When Alex, a boy obsessed with scary stories, is trapped by a witch in her modern, magical New York City apartment, his original hair-raising tales are the only thing keeping him safe as he desperately tries to find a way out of this twisted place.

[06/19/19 - 10:01 AM]
Rosamund Pike to Lead Amazon's "Wheel of Time" as Moiraine
The streaming service broke the news via social media this morning.

[06/19/19 - 09:59 AM]
Starz to Debut Six High Profile Film & Series Acquisitions This Summer
Highlights include "A Boy. A Girl. A Dream," starring Omari Hardwick and Meagan Good.

[06/19/19 - 09:40 AM]
Julie Andrews to Voice "Lady Whistledown" in Netflix and Shondaland's The Untitled Bridgerton Series
Based on Julia Quinn's best-selling series of novels, Bridgerton, is set in the sexy, lavish and competitive world of Regency London high society.

[06/19/19 - 09:01 AM]
Seth Carr, Tichina Arnold, Adam Pally and Ken Marino Star Alongside WWE Superstars in Jay Karas' "The Main Event" for Netflix and WWE Studios
After discovering a magical mask, an 11-year-old aspiring wrestler enters a competition to become the next WWE superstar.

[06/19/19 - 08:25 AM]
HGTV Signs Jesse Tyler Ferguson as Host of 10 New Episodes of "Extreme Makeover: Home Edition"
"I was so inspired by the original series and now I can't wait to help families as the new host of 'Extreme Makeover: Home Edition,'" said Ferguson.