or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[04/24/17 - 09:17 AM]
Disney-ABC Television Announces More Than 160 ABC Stations Signed to Launch Over-the-Top Services Through Its Groundbreaking Clearinghouse Initiative
The vast majority of stations are now opted into one or more new internet-delivered programming services from DirecTV Now, Sony PlayStation Vue, YouTube TV and/or CenturyLink.

[04/24/17 - 09:13 AM]
"Vice News Tonight" Presents a Special Edition on the Trump Presidency This Friday, April 28
This week's edition of the Emmy(R)-winning weekly news magazine "Vice" will debut later that same evening, at 11:00/10:00c.

[04/24/17 - 09:06 AM]
"Mike Tyson Mysteries" Season Three Premieres on Adult Swim Sunday, May 14th at 11:30pm E/P
Highlights include: a retelling of the team's Very First Mystery!

[04/24/17 - 09:05 AM]
Hallmark Channel Renews "When Calls the Heart" for Season Five
The series boasts a passionate fan base known as the #Hearties, who have become a social media phenomenon, making "When Calls the Heart" one of the network's most social series.

[04/24/17 - 08:36 AM]
EPIX to Premiere Original Documentary "Straight/Curve"
Also upcoming on EPIX is the previously-announced comedy special, "Nick Offerman and Megan Mullally - Summer of 69: No Apostrophe," which will debut on Friday, May 19.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/24/17 - 08:04 AM]
Video: Relive "Bloodline's" Most Memorable Moments in All-New, Must-Watch Recap Featurette Ahead of Final Season
"Bloodline's" third and final season launches Friday, May 26, everywhere Netflix is available.

[04/24/17 - 07:36 AM]
IFC Unveils Two New "Slightly Off" Digital Series on Its Comedy Crib
"Frank & Lamar" and "Sport Court" will premiere today on the Comedy Crib (ifc.com/comedy-crib), the network's online hub for original, short-form comedy.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 01:37 PM]
TV One Announces Production of New Original Documentary Series, "Evidence of Innocence"
Hosted by Benjamin Crump, the series will profile the unbelievable true stories of individuals who were convicted of crimes they didn't commit, the journey each endured to have their cases overturned and the challenge to rebuild their lives.

[04/21/17 - 01:25 PM]
DIY Network Produces Pilot Starring Grammy Award-Winning Rap Artist Sir Mix-A-Lot
The special one-hour episode will feature Anthony - a Grammy(R) award winning rap artist and expert house-flipper - as he finds, renovates and flips houses in his hometown of Seattle.

[04/21/17 - 12:20 PM]
"Josh Gates' Destination Truth" Brings More Epic Adventures to Travel Channel
In the 43 one-hour episodes, explorer Josh Gates experiences hilarious and harrowing adventures in search of the truth behind the world's most unusual mysteries.

[04/21/17 - 11:46 AM]
Melissa Benoist and Julia Garner Join the Cast of "Waco"
Produced by Weinstein Television, the series is currently in production in Santa Fe, NM.

[04/21/17 - 11:42 AM]
Investigation Discovery to Encore "Killing Richard Glossip" in Wake of Arkansas Execution Last Night
As previously announced, and ahead of the premiere earlier this week, ID greenlit a fifth episode to capture new developments that come to light in the case.