or


[09/08/05 - 12:00 AM]
NBC Opens the Door for a Coast-To-Coast 'House Partytm' to Promote Special 90-Minute Season Premiere of "The Biggest Loser" September 13

[via press release from NBC]

NBC OPENS THE DOOR FOR A COAST-TO-COAST 'HOUSE PARTYTM' TO PROMOTE SPECIAL 90-MINUTE SEASON PREMIERE OF "THE BIGGEST LOSER" SEPTEMBER 13

Unique Sneak-Peek Campaign Aims to Outfit 1,000 Hosts with a Customized Premiere Episode, "Party Kits" and Web Destination to Welcome Guests and Turn Weight-loss Series Debut into Nationwide Event

BURBANK, Calif. -- September 8, 2005 -- NBC's weight-loss series "The Bigger Loser" is throwing a national "House PartyTM" this Saturday across 1,000 homes in cities around the country to pump up its special 90-minute second-season premiere on September 13 (8-9:30 p.m. ET).

"The Biggest Loser House Party" campaign has recruited 1,000 of the most qualified hosts across the country to welcome a suggested number of 10 guests each to an exclusive celebration at their home on Saturday, September 10 armed with promotional materials from NBC. House Party, Inc. (www.houseparty.com), a Web-based media company, is the people-powered media channel for launching new entertainment releases at home and on the Internet. House Parties 'eventize' a program's premiere before it airs, putting the show into the hands of thousands of its most influential consumers, feeding enthusiasm for the show and equipping the fans to spread waves of online excitement to millions of others. House Party has designed and will execute the effort for NBC. For its part, NBC provided marketing databases and used on-air and online promotion throughout nbc.com to recruit the 1,000 hosts.

"As we approach the second season debut, we want to create a ground-swell of excitement and anticipation among the core fans who have been inspired and helped by this special series," said Sharon Merle-Lieberman, Director of Strategic Partnerships, The NBC Agency. "Combined with our partners, House Party, Inc., we are creating a truly "people powered" event that can draw thousands of participants and develop new fans as we reach out to a larger grassroots audience. We hope these multiple get-togethers will generate many more fans by word-of-mouth."

For the parties, NBC will furnish a customized copy of the first episode in advance -- one that does not compromise the ending elimination -- but will compensate with a special opening and closing message by Jillian Michaels and Bob Harper, the respective hosts and trainers of the rival Red and Blue teams. New contestants profiles and remarks from Kelly Minner and Ryan C. Benson from the first season will also be included in the special first episode.

In addition, a tutorial from House Party provided online at www.nbc.com/The_Biggest_Loser/houseparty - will offer suggestions to ambitious hosts on how to throw a great screening party. "The Biggest Loser House Party" site will supply all the tools necessary to send out printable and electronic invitations, post and share photos and video, set up a blog and send reminder e-mails. NBC will also send the hosts accompanying "party kits" that include such "swag" as a show-branded yoga mat, towel and dry erase board, a jump rope and a set of yoga straps. Attendees will receive copies of Prevention, Men's Health and Women's Health magazines plus trial memberships for 24 Hour Fitness gyms (where applicable).

To add to the excitement, trainers Bob and Jillian, and former contestants will make special appearances at some of the parties.

Some of the cities currently scheduled to hold "Biggest Loser House Parties" include:

Los Angeles, CA, San Diego, CA, San Jose, CA, Boston, MA, Dallas, TX, Philadelphia, PA, Columbus, OH, Providence, RI, Chicago, IL, New York, NY, Raleigh, NC, Washington, DC, Las Vegas, NV, Hartford, CT, Birmingham, AL and Nashville, TN.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") returns to host the second season of the series that challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Michaels and Harper.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Jingle Ball Rock"), JD Roth ("For Love or Money," "Endurance"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· BIGGEST LOSER, THE (NBC)
· FOR LOVE OR MONEY (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[12/02/16 - 01:03 PM]
"Saturday Night Live" Celebrates the Holiday Season with Three Back-to-Back Shows
John Cena and Casey Affleck will follow the previously announced Emma Stone.

[12/02/16 - 01:03 PM]
Animal Planet Highlights One Organization's Mission to Protect and Rescue Animals in New Series "The Guardians"
In this all-new series, Animal Planet introduces this volunteer-run organization called Guardians of Rescue and follows its quest to help any animal in need - anywhere, anytime.

[12/02/16 - 12:00 PM]
Beloved Actress Betty White to Be "Young & Hungry" with a Guest Star Role on Freeform's Original Comedy
White will play Ms. Wilson, Gabi's neighbor who she encounters after a misunderstanding with Josh leaves Gabi confused about what to do.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 11:28 AM]
E!'s New Docu-Series "So Cosmo" - Set at the Glamorous Epi-center of Pop Culture, Cosmopolitan Magazine - Premieres Wed., Feb. 8 at 8 PM ET/PT
Plus: look for a preview special on Tuesday, December 20 at 8:00/7:00c.

[12/02/16 - 11:00 AM]
Freeform Shares Their Holiday Spirit with Annual Gift-giving Initiative Pop Up Santa and Holiday-themed Shorts "Funny Or Die Presents Santa's Shorts"
All of these jolly holiday moments can be seen during "25 Days of Christmas" airing December 1 - 25, on the Freeform app and on 25DaysofChristmasTV.com.

[12/02/16 - 10:44 AM]
TBS Heads into "Final Space" with New Animated Comedy from Olan Rogers
Part of TBS's continued push into animation, "Final Space" is a serialized intergalactic space saga about an astronaut named Gary and his adorable, planet-destroying friend, Mooncake.

[12/02/16 - 09:58 AM]
AMC Releases First Look Photos from Season Two of "Into the Badlands"
The 10 episode second season will debut in March of 2017.

[12/02/16 - 09:30 AM]
Video: Craving More "Comedy Bang! Bang!"? Watch Four Never-Before-Seen Clips on IFC.com!
After 110 episodes of top-notch couch guests and wildly unpredictable interviews by host Scott Aukerman, the series is coming to an end after five "slightly off" seasons.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 08:10 AM]
"The Handmaid's Tale" First Look Photos
Elisabeth Moss, Joseph Fiennes, Yvonne Strahovski and Samira Wiley co-star in the drama, premiering in April.

[12/02/16 - 07:27 AM]
American Heroes Channel Commemorates the 75th Anniversary of the Attack on Pearl Harbor with Premiere of "Pearl Harbor: The Heroes Who Fought Back"
The one-hour special premieres Wednesday, December 7 at 10:00/9:00c on the cable channel.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 01:09 PM]
OWN's Hit Tyler Perry Drama "The Haves and the Have Nots" Returns with All-New Episodes This January
The series returns for season four with all-new episodes on Tuesday, January 3 at 9:00/8:00c.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.