[09/09/05 - 12:00 AM]
More Voices Join MTV, VH1 & CMT Special 'React Now: Music & Relief' to Air Saturday, September 10 from 8pm-12am ET/PT

[via press release from MTV]

More Voices Join MTV, VH1 & CMT Special 'ReAct Now: Music & Relief' to Air Saturday, September 10 From 8pm-12am ET/PT

U2, Coldplay, Hank Williams, Jr., Jon Stewart, Pearl Jam, Red Hot Chili Peppers, Allen Toussaint, Norah Jones, Bon Jovi, Elton John, Fiona Apple, Big & Rich, Emmylou Harris, Buckwheat Zydeco, Dennis Quaid, Sugarland, George Lopez, Beck, Jewel, Chris Thomas King and more join effort

Special To Direct Donations to The American Red Cross, The Salvation Army and America's Second Harvest and to Promote Volunteerism

NEW YORK, Sept. 9 -- Due to the outpouring of artists who want to share their music and messages of support for the victims of Hurricane Katrina, MTV, VH1, and CMT announced an extended list of music, television and film celebrities taking part in the on-going relief campaign that will launch on Saturday, September 10th at 8pm ET/PT with "ReAct Now: Music & Relief." The multi-genre special, which will air simultaneously and commercial free across the MTV Networks music services (MTV, VH1, CMT, MTV2, VH1 Classic, mtvU, MTV Espanol, MTV Hits, MTV Jams, MTV Puerto Rico, on broadband video networks MTV Overdrive and VH1 VSpot, and streamed live on CMT.com), as well as in various global markets (including the UK, Africa, Italy, Spain, Portugal, Denmark, France and Canada), has also been extended to air past midnight.

The special will feature live and taped musical performances from a wide range of artists celebrating diverse musical genres, all in a unified effort to help those in need. Special songs dedicated from the road by some of the biggest and legendary names in music will compliment live performances emanating from Los Angeles, Nashville and New York. In addition, many more musicians and actors will be featured in testimonials, providing personal stories and their reflections on the rich musical and cultural heritage of the affected Gulf region. "ReAct Now: Music & Relief," part of an ongoing effort by MTV, VH1, and CMT, will seek to raise funds for The American Red Cross, The Salvation Army, America's Second Harvest and will also encourage their respective audiences to donate, volunteer, and find out more about how they can help.

U2, Coldplay, Hank Williams, Jr., Jon Stewart, Pearl Jam, Red Hot Chili Peppers, Allen Toussaint, Norah Jones, Bon Jovi, Elton John, Fiona Apple, Big & Rich, Emmylou Harris, Buckwheat Zydeco, Dennis Quaid, Sugarland, George Lopez, Beck, Jewel, Chris Thomas King and more have joined the incredible list of talent taking part in this special.

Previously announced artists include: The Rolling Stones, Neil Young, Kanye West, Sheryl Crow, Paul McCartney, Alan Jackson, 3 Doors Down, Kelly Clarkson, Brian Wilson, Lynyrd Skynyrd, Kid Rock, Melissa Etheridge, The Neville Brothers, Trent Reznor, Motley Crue, Simple Plan, Dashboard Confessional, Goo Goo Dolls, Staind, Good Charlotte, Audioslave, Common, John Mayer, Marc Broussard, Maroon 5, The Radiators, Green Day, Usher, Alicia Keys, John Mellencamp, Dave Matthews Band, Rob Thomas, Gretchen Wilson, David Banner, Linkin Park's Chester Bennington.

"ReAct Now: Music and Relief" will also be made available to other networks interested in airing the special in its entirety. Starting last week, all the CMT, VH1, and MTV platforms began awareness campaigns to provide information to viewers on how to get involved and participate in the relief efforts. Viewers and users will continue to be directed to web sites and numbers where they can make donations of money, clothing, equipment, and anything else that may help the affected areas.

Each of the respective news departments for MTV, VH1, and CMT are also covering and filing reports from the devastated areas. MTV News is planning a special that will also air on Saturday, September 10th, directly preceding and following "ReAct Now" on MTV.

The American Red Cross is asking people to help by making an online contribution to the Disaster Relief Fund at http://www.redcross.org or by calling 1-800-HELP-NOW to donate, signing up with a local chapter to volunteer or making a blood donation.

The Salvation Army is currently providing services to storm victims and first responders in the Gulf Coast states. A $100 donation to The Salvation Army will feed a family of four for two days, provide two cases of drinking water and one household clean-up kit, containing brooms, mops, buckets, and cleaning supplies. A contribution can be made online at http://www.salvationarmyusa.org, or by calling 1-800-SAL-ARMY.

America's Second Harvest -- The Nation's Food Bank Network is in need of food and funds to respond to Hurricane Katrina in states impacted by the disaster including Louisiana, Alabama, Mississippi and Florida. America's Second Harvest national Network of food banks and food-rescue organizations has moved into disaster response mode to help sister food banks directly impacted by the wrath of the ferocious storm.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services: MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Web Site: http://www.mtv.com http://www.redcross.org http://www.salvationarmyusa.org

  [september 2005]  

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