or


[09/14/05 - 12:00 AM]
NBC's "The Apprentice: Martha Stewart" Debuts WeD., SepT. 21, 8 P.M. ET/PT

[via press release from NBC]

NBC'S "THE APPRENTICE: MARTHA STEWART" DEBUTS WED., SEPT. 21, 8 P.M. ET/PT

MARTHA STEWART PRESIDES OVER FIRST "CONFERENCE ROOM" AND REVEALS HER SIGNATURE DISMISSAL ON SERIES PREMIERE OF NBC'S "THE APPRENTICE: MARTHA STEWART" (SEPTEMBER 21, 8-9 PM ET/PT)

"I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

Candidates Rewrite Classic Fairy Tales for Random House Children's Books

NEW YORK - September 14, 2005 - In one week, NBC's unscripted series "The Apprentice: Martha Stewart" kicks off its thirteen-week televised job interview for a coveted $250,000 position working alongside Martha Stewart at Martha Stewart Living Omnimedia, Inc. (Sept. 21, 8-9 pm ET/PT). "'The Apprentice: Martha Stewart' will provide people with a really good idea of what a company started by a woman, built by a woman and run by a team of excellent young executives can actually accomplish in a very short period of time," said Martha Stewart.

Viewers first meet the 16 candidates - 10 women and six men - during the series' opening sequence set to The Eurythmics hit, "Sweet Dreams (Are Made of This)." The candidates then meet Martha Stewart's lieutenants Alexis Stewart, Consultant, Martha Stewart Living Omnimedia, Inc and Charles Koppelman, Chairman of the Board, MSLO in her conference room. Alexis Stewart breaks the tension by saying, "I know my mother better than anyone. I was the original 'Apprentice' and I haven't been fired yet." Added Martha Stewart, "I won't be 'firing' the candidates. I don't like 'firing' people...I've never even said 'You're fired,'" said Martha Stewart.

"Jack and the Beanstalk" and "Hansel and Gretel" Updated

For their first task, the candidates will learn about one of the hottest niches in the publishing business - children's literature. Each team will update a classic fairy tale - "Jack and the Beanstalk" and "Hansel and Gretel" - making the stories relevant to the modern child. Working alongside executives at Random House Children's Books, the candidates will rewrite and illustrate each tale and then read their finished product to a class of first-graders.

"Lesson number one, rule number one: You have to connect with your customer," said Martha Stewart. "If you're writing a children's book, you have to connect with the reader. Do you connect? Are you able to make an immediate connection with that publication that is going to be lasting, memorable, effective, teach a lesson or a moral? If you don't connect, you are not going to be successful."

"As the longtime publisher of Martha Stewart's incredibly successful cooking and lifestyle books, we at Random House, Inc. have learned that it is very worth our while to listen when Martha calls us excited about a creative idea," said Chip Gibson, President and Publisher of Random House Children's Books. "We jumped at the chance to work with her on 'The Apprentice: Martha Stewart' episode in which she offers the audience a terrific window into our business (albeit at a wildly accelerated pace). We look forward to giving Martha's viewers an entertaining debut program and to publishing the winning book the morning after the show's premiere. Our gang here worked incredibly hard with Martha and her team on this project-and had a ball."

Random House Children's Books is the world's largest English-language children's trade book publisher. Creating books for toddlers through young adult readers, in all formats from board books to activity books to picture books to novels and narrative nonfiction, the imprints of Random House Children's Books offer publishing programs that bring together world-famous franchise characters, multimillion-copy series, and top-flight award-winning authors and illustrators. Random House Children's Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [september 2005]  
S
M
T
W
T
F
S
    


· APPRENTICE, THE: MARTHA STEWART (NBC)











[10/24/14 - 12:08 PM]
Oscar(R) Nominee Paul Giamatti and Golden Globe(R) Winner Damian Lewis Cast as Leads in the Showtime(R) Drama Project "Billions"
Acclaimed director Neil Burger (The Illusionist, Divergent, Limitless) has signed on to direct the drama pilot, which will be filmed in New York in early 2015.

[10/24/14 - 11:22 AM]
ABC Family's "Pretty Little Liars" Social Platforms to Give Fans a Behind-the-Scenes Look at Janel Parrish's "Pretty Little Liars"-Themed Dance
The ABC Family social media team has partnered with "Dancing with the Stars" to give "PLL" fans an exclusive behind-the-scenes look at Janel and her professional partner, Valentin Chmerkovskiy, as they get ready for their big performance.

[10/24/14 - 11:14 AM]
TV Land Presents: A Frightfully Funny "Roseanne" Halloween Marathon Event
TV Land will honor these notorious tricksters with a full-day marathon event that highlights "Roseanne's" Halloween episodes, leaving viewers cackling on Sunday, October 26 from 6:00 AM- 6:00 PM ET/PT!

[10/24/14 - 11:02 AM]
"Once Upon A Time" to Air Special Two-Hour Event "Smash the Mirror" on Sunday, November 16
Look for back-to-back episodes beginning at 8:00/7:00c on said night.

[10/24/14 - 11:00 AM]
"Marvel's Agent Carter" Rounds Out Cast with Lyndsy Fonseca
She'll play an aspiring actress living in 1946 New York, who will befriend Peggy Carter (Hayley Atwell) as she herself seeks to find her place in the post-war world.

[10/24/14 - 10:52 AM]
NBC Expands "The Voice" Live Playoffs with Extra Hour, Night
The Peacock will pre-empt "Marry Me" and "About a Boy" on Tuesday, November 11 as well as "The Mysteries of Laura" on Wednesday, November 12 to make room for the expanded "Voice" editions.

[10/24/14 - 09:46 AM]
Four-Time Emmy Winner Jim Parsons to Star in NBC's Animated Holiday Event "Elf: Buddy's Musical Christmas"
The one-hour special premieres Tuesday, December 16 at 8:00/7:00c on the network.

[10/24/14 - 09:35 AM]
Terrifying Monsters Run Amok During Animal Planet's Inauguaral "Beastly Nights" Programming Event
Just in time for Halloween, Animal Planet unleashes five nights of cryptic creatures, near-death tales and never-before-seen footage.

[10/24/14 - 09:16 AM]
CBS Stars Get Social with a Week-Long #CBSInstagramTakeover Oct. 27 - Nov. 2!
In addition to Instagram, fans can follow along on the series' Facebook pages and CBS.com.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:42 AM]
WWE(R) Superstar Christian(R) and WWE(R) Hall of Famer Edge(R) Reunite on Syfy's "Haven" in an All-New Episode Airing November 28
Jay Reso will appear in an all-new episode airing November 28, and will reprise the role for two additional episodes airing later in 2015.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:23 AM]
Season 3 of CNBC's "The Car Chasers" Will Premiere on Wednesday, November 5
Season 3 consists of 16 thirty-minute episodes: 8 new episodes will air in 2014, and the remainder of Season 3 will air in 2015.