or


[09/15/05 - 12:00 AM]
NBC Takes 'The Office' Outdoors in Special Street-Side Marketing Campaigns in Chicago and Santa Monica Prior to First-Time NBC Webcast of Season Premiere on September 20

[via press release from NBC]

NBC TAKES 'THE OFFICE' OUTDOORS IN SPECIAL STREET-SIDE MARKETING CAMPAIGNS IN CHICAGO AND SANTA MONICA PRIOR TO FIRST-TIME NBC WEBCAST OF SEASON PREMIERE ON SEPTEMBER 20

"My Name Is Earl" Also Gets Boost on the Street with Adwalker-brand Ambassadors Adorned in Special T-shirts Embedded with TVs Displaying New Comedy's Debut

BURBANK, Calif. -- September 15, 2005 -- NBC's "The Office" (Tuesdays, 9:30-10 p.m. ET) goes both al fresco and on the web as the critically acclaimed comedy hits the streets of Chicago on September 15 and Santa Monica (California) on September 17 for an outdoor mini-premiere aided by the new Mazda5 vehicles -- while in an NBC first, the season premiere will be webcast in an edited version the day before the NBC debut on September 20.

At the same time and locations, the September 20 series premiere of NBC's new comedy "My Name Is Earl" (Tuesdays, 9-9:30 p.m. ET) will get an additional "front-loaded" boost at the Chicago and Santa Monica street fests. Adwalker-brand ambassadors will cruise the promenades attired in special T-shirts embedded with TV screens playing promos for "My Name Is Earl" while distributing special CD-ROMS that include a 17-minute promotional version of the premiere episode. The promotional disc also include previews of other new and returning NBC programs as well as a look at the new 2006 Mazda automobiles, including the Mazda5.

"The grassroots marketing campaign is one more element in our fall launch partnership with Mazda," said Jodi Flicker, Senior Marketing Director for The NBC Agency. "By 'taking it to the streets,' we are able to demonstrate the co-branded campaign with a fun and innovative visual that we know we generate buzz and grab attention. People will definitely talk about what they see."

On September 15, Chicago's upscale Michigan Avenue will feature an outdoor theater that displays a large TV screen mounted inside the sliding side doors of the new Mazda5 crossover vehicle. Chairs will be positioned on a red carpet behind velvet ropes for passersby to view "The Dundies" -- the debut episode of "The Office" on Tuesday, Sept. 20 (9:30-10 p.m. ET) as well as a compilation screening of NBC's new Fall schedule.

On September 17, the same setup will be accessible to shoppers on Santa Monica's popular and stylish 3rd Street Promenade.

NBC will also offer the first peek at the second season premiere of "The Office" ? starring Steve Carell of this summer's box-office hit "The 40-Year-Old Virgin" ? in an edited version on nbcfirstlook.com. The viewing times will be 7:30 p.m. ET/4:30 p.m. PT) and will mark the first time that NBC has made an episode available for viewing online on nbc.com.

In "The Dundies," the season premiere of "The Office," the Dunder Mifflin employees suffer through the annual office awards ceremony called "The Dundies," hosted by pompous boss Michael Scott (Steve Carell) at their local watering hole -- a Chili's restaurant. Jenna Fischer, John Krasinski, B.J. Novak and Rainn Wilson also star.





  [september 2005]  
S
M
T
W
T
F
S
    


· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)





[06/18/18 - 03:19 PM]
VH1's Record Breaking Phenomenon Continues with the Return of "Love & Hip Hop: Hollywood" Monday, July 23 at 8PM ET/PT
Ripped straight from the headlines, Tinseltown heats up as R&B songstress Kimberly Pate, formerly known as K. Michelle, returns to the franchise alongside several newcomers and series vets climbing their way to the top in the toughest city in showbiz.

[06/18/18 - 02:38 PM]
Bravo Media's "Shahs of Sunset" Returns for a New Season on August 2 at 9PM ET/PT
Though feisty best friends Golnesa "GG" Gharachedaghi, Mercedes "MJ" Javid, Mike Shouhed, and Reza Farahan have gone through just about everything together, the adventure is only just beginning as they each embark on the newest chapter in their lives.

[06/18/18 - 02:01 PM]
Global Humanitarian and Music Icon Janet Jackson to Receive Inaugural "Impact' Award at the 2018 Radio Disney Music Awards
Jackson joins previously announced honorees including Carrie Underwood, who will be receiving the "Hero" Award, and Kelly Clarkson, who will be receiving the "Icon" Award.

[06/18/18 - 01:10 PM]
Global Road Entertainment's Unscripted & Alternative Division to Join The Miss America Organization in Producing "The 2019 Miss America Competition"
Award-winning producer Phil Gurin, the company's president of Unscripted & Alternative Television, will join the team serving as an executive producer.

[06/18/18 - 10:34 AM]
"Steven Universe" Returns for Five-Night Event Monday, July 2 on Cartoon Network
The five-episode arc, "Heart of the Crystal Gems," comes on the heels of "A Single Pale Rose," which left fans reeling from the revelations about the Crystal Gems' former leader, Rose Quartz.

[06/18/18 - 10:07 AM]
Video: Trailer Released for Sundance Now's "Next of Kin," Making Its U.S. Debut on Thursday, June 21st
All episodes of the six-part drama star Archie Panjabi and Jack Davenport, and will be available to binge at once.

[06/18/18 - 10:02 AM]
Showtime(R) Orders First Ever Weekly Late-Night Talk Show Starring Desus and Mero
The first ever weekly late-night talk show on Showtime will feature popular TV and podcast personalities Desus and Mero, speaking highly off the cuff and chatting with guests at the intersection of pop culture, sports, music, politics and more.

[06/18/18 - 10:01 AM]
Marshmello and Disney's "DuckTales" Set to Debut Special Collaboration of "Fly" Music Video Saturday, June 23, on Disney Channel and DisneyNOW
A mix of animation and live-action, the music video launches Scrooge, his nephew Donald, great-nephews Huey, Dewey and Louie and their friend Webby into a musical outer space adventure.

[06/18/18 - 09:21 AM]
CNN's "The History of Comedy" Returns for Season Two on Sunday, July 15
The six-part docuseries examines what makes people laugh and how comedy has affected the social and political landscape throughout history.

[06/18/18 - 08:32 AM]
Schedule Change Alert - Reelz Summer Premieres
Look for new episodes of "Collision Course" and "Murder Made Me Famous" on Sunday, August 12 and Saturday, August 18, respectively.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/18/18 - 07:00 AM]
CBS Announces 16 New Houseguests for "Big Brother's" Milestone 20th Season!
This season's cast includes a flight attendant, a former undercover cop, a cyber security engineer and a Vegas entertainer, among others.

[06/18/18 - 06:00 AM]
Video: Set Sail with Netflix's New Trailer for "Like Father" Starring Kristen Bell and Kelsey Grammer
When a workaholic young executive (Kristen Bell), is left at the altar, she ends up on her Caribbean honeymoon cruise with the last person she ever expected: her estranged and equally workaholic father (Kelsey Grammer).

[06/18/18 - 04:10 AM]
"Hache," A Vibrant Netflix Original Thriller Series, Coming to Members Globally in 2019
Inspired by real events, "Hache" is the story of Helena (Adriana Ugarte) a woman catapulted to the heroin trafficking business in the Barcelona of the 60s.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.