or


[09/15/05 - 12:00 AM]
NBC Takes 'The Office' Outdoors in Special Street-Side Marketing Campaigns in Chicago and Santa Monica Prior to First-Time NBC Webcast of Season Premiere on September 20

[via press release from NBC]

NBC TAKES 'THE OFFICE' OUTDOORS IN SPECIAL STREET-SIDE MARKETING CAMPAIGNS IN CHICAGO AND SANTA MONICA PRIOR TO FIRST-TIME NBC WEBCAST OF SEASON PREMIERE ON SEPTEMBER 20

"My Name Is Earl" Also Gets Boost on the Street with Adwalker-brand Ambassadors Adorned in Special T-shirts Embedded with TVs Displaying New Comedy's Debut

BURBANK, Calif. -- September 15, 2005 -- NBC's "The Office" (Tuesdays, 9:30-10 p.m. ET) goes both al fresco and on the web as the critically acclaimed comedy hits the streets of Chicago on September 15 and Santa Monica (California) on September 17 for an outdoor mini-premiere aided by the new Mazda5 vehicles -- while in an NBC first, the season premiere will be webcast in an edited version the day before the NBC debut on September 20.

At the same time and locations, the September 20 series premiere of NBC's new comedy "My Name Is Earl" (Tuesdays, 9-9:30 p.m. ET) will get an additional "front-loaded" boost at the Chicago and Santa Monica street fests. Adwalker-brand ambassadors will cruise the promenades attired in special T-shirts embedded with TV screens playing promos for "My Name Is Earl" while distributing special CD-ROMS that include a 17-minute promotional version of the premiere episode. The promotional disc also include previews of other new and returning NBC programs as well as a look at the new 2006 Mazda automobiles, including the Mazda5.

"The grassroots marketing campaign is one more element in our fall launch partnership with Mazda," said Jodi Flicker, Senior Marketing Director for The NBC Agency. "By 'taking it to the streets,' we are able to demonstrate the co-branded campaign with a fun and innovative visual that we know we generate buzz and grab attention. People will definitely talk about what they see."

On September 15, Chicago's upscale Michigan Avenue will feature an outdoor theater that displays a large TV screen mounted inside the sliding side doors of the new Mazda5 crossover vehicle. Chairs will be positioned on a red carpet behind velvet ropes for passersby to view "The Dundies" -- the debut episode of "The Office" on Tuesday, Sept. 20 (9:30-10 p.m. ET) as well as a compilation screening of NBC's new Fall schedule.

On September 17, the same setup will be accessible to shoppers on Santa Monica's popular and stylish 3rd Street Promenade.

NBC will also offer the first peek at the second season premiere of "The Office" ? starring Steve Carell of this summer's box-office hit "The 40-Year-Old Virgin" ? in an edited version on nbcfirstlook.com. The viewing times will be 7:30 p.m. ET/4:30 p.m. PT) and will mark the first time that NBC has made an episode available for viewing online on nbc.com.

In "The Dundies," the season premiere of "The Office," the Dunder Mifflin employees suffer through the annual office awards ceremony called "The Dundies," hosted by pompous boss Michael Scott (Steve Carell) at their local watering hole -- a Chili's restaurant. Jenna Fischer, John Krasinski, B.J. Novak and Rainn Wilson also star.





  [september 2005]  
S
M
T
W
T
F
S
    


· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)





[04/23/18 - 11:31 AM]
Logo to Exclusively Air Eurovision Song Contest Grand Finale in the U.S. for Third Consecutive Year
"Logo is thankful to once again partner with the EBU as the exclusive U.S. broadcaster for the global phenomenon that is the Eurovision Song Contest," said Pamela Post.

[04/23/18 - 11:08 AM]
Couples Still Fighting for a Fairy Tale Ending on a New Season of TLC's "90 Day Fiance: Happily Ever After?"
Nine two-hour episodes will end with a two-part Tell All where we'll hear from the couples on everything that went down this season.

[04/23/18 - 11:08 AM]
Oxygen Media Renews "Cold Justice" and "Criminal Confessions" from Executive Producer Dick Wolf
Both series are in pre-production and are set to return in 2018.

[04/23/18 - 11:01 AM]
"Fast & Furious" Races Onto Netflix as Part of Expanded Relationship with DreamWorks Animation Television
In the series, teenager Tony Toretto follows in the footsteps of his cousin Dom when he and his friends are recruited by a government agency to infiltrate an elite racing league serving as a front for a nefarious crime organization bent on world domination.

[04/23/18 - 09:31 AM]
Viola Davis and Julius Tennon's Documentary Series, "The Last Defense," to Premiere Tuesday, June 12, on ABC
The seven-episode docu-series explores and exposes flaws in the American justice system through emotional, in-depth examinations of the death row cases of Darlie Routier and Julius Jones.

[04/23/18 - 09:01 AM]
Video: Netflix Debuts Trailer for "The Rain"
In Netflix's post-apocalyptic YA thriller, two Danish siblings emerge from the safety of their bunker six years after a brutal virus carried by the rain wipes out almost all humans in Scandinavia.

[04/23/18 - 09:00 AM]
CBS All Access Launches in Canada
CBS All Access is available beginning today in Canada at cbsallaccess.ca, on iOS and Android mobile and tablet devices, and on Apple TV and Chromecast.

[04/23/18 - 08:48 AM]
TBS Renews Ratings Juggernaut "The Last O.G." for a Second Season and Critically Acclaimed "Search Party" for a Third Season
Plus: "Search Party" executive producers Sarah-Violet Bliss and Charles Rogers, who created the series with executive producer Michael Showalter, have inked an overall deal with TBS.

[04/23/18 - 08:18 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Reclaim Demo Crown
The Alphabet tops the night among adults 18-49 while CBS is the most-watched network.

[04/23/18 - 08:15 AM]
Start Your Engines for an All-New Season of Discovery Channel's "Street Outlaws"
Look for a special two-hour premiere on Monday, May 28 at 8:00/7:00c.

[04/23/18 - 07:31 AM]
Video: A Boy and His... Robot? Netflix's "Lost in Space" Reimagines the Classic Friendship
Will Robinson and the Robot form an unexpected, unbreakable bond that could mean the difference between life and death for the Robinsons.

[04/23/18 - 07:02 AM]
Freeform Kicks Off Summer with "iHeartRadio Wango Tango," on Sunday, June 3
Hosted by Ryan Seacrest, the concert will feature performances by Ariana Grande, Shawn Mendes, Meghan Trainor, 5 Seconds of Summer, NF, Miguel, Janelle MonĂ¡e and Marshmello with a special guest performance by Logic, with more to be announced.

[04/23/18 - 07:00 AM]
E!'s Limited Doumentary Series "Citizen Rose" Returns on Thursday, May 17 at 10 PM ET/PT
E!'s limited series returns for a three-part special and picks up where the two-hour documentary left off.

[04/23/18 - 05:02 AM]
ABC's "American Idol" to Make History with the First-Ever Coast-to-Coast Simul-Vote
Viewers will be able to vote by text, via AmericanIdol.com/vote and on the American Idol app.

[04/23/18 - 05:00 AM]
Reelz Announces Summer 2018 Slate with New Specials, A New True Crime Series and Premiere Dates for New and Returning Series as Part of Its Growing Commitment to Original Programming
Returning series include "Scandal Made Me Famous," "Murder Made Me Famous," "The Shocking Truth," "Collision Course" and "Copycat Killers."