[09/16/05 - 12:00 AM]
Continuing Creative and Innovative Efforts in Promoting ABC Programming, "Alias" Print Ad Art Imitates Life; "Desperate Housewives" Gets "Juicy" Promo

[via press release from ABC]


Continuing creative and innovative efforts in promoting new and returning series, ABC has unveiled a new "Alias" print ad that cleverly both hints at and hits head-on a very special event in the lives of Jennifer Garner and Sydney Bristow. The network has also recently launched a new "Desperate Housewives" promo, part of an overall campaign that plays off of the apple imagery in the show's main title sequence. The "Alias" ad is attached separately to view. Links to a downloadable version of the "Alias" ad and the "Desperate Housewives" promo are provided below (see end).

With real life imitating art, Jennifer Garner is pictured for ABC's new "Alias" print ad with a hand on her stomach and the tag line, "Expect More," playing off both her real life and fictitious pregnancies.

The "Desperate Housewives" "Juicy" promo was directed by Matthew Rolston, the world-renowned photographer and now director. This promo features over 1,100 Gala apples and some 5,000 square feet of real grass, and while Felicity Huffman is actually juggling, computer generated effects were used to exaggerate her juggling motion. The spot features the song "Juicy" by the group Better Than Ezra.

"Alias" will have its season premiere on THURSDAY, SEPTEMBER 29 (8:00-9:00 p.m., ET). Jennifer Garner stars as Sydney Bristow, Victor Garber as Jack Bristow, Ron Rifkin as Arvin Sloane, Michael Vartan as Michael Vaughn, Carl Lumbly as Marcus Dixon, Kevin Weisman as Marshall Finkman, Balthazar Getty as Thomas Grace, Rachel Nichols as Rachel Gibson and Ilodie Bouchez as Renie Rienne.

"Alias was created by J.J.Abrams, who executive produces along with Ken Olin, Jeff Pinkner, Jesse Alexander and Jeffrey Bell. The series is produced by Touchstone Television.

"Desperate Housewives" will have its season premiere on SUNDAY, SEPTEMBER 25 (9:00-10:01 p.m., ET). The series stars Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, Nicollette Sheridan as Edie Britt, Alfre Woodard as Betty Applewhite, Brenda Strong as Mary Alice Young, James Denton as Mike Delfino, Doug Savant as Tom Scavo, Ricardo Antonio Chavira as Carlos Solis, Mark Moses as Paul Young, Richard Burgi as Karl Mayer, Roger Bart as George Williams, Cody Kasch as Zach Young, Andrea Bowen as Julie Mayer, Shawn Pyfrom as Andrew Van De Kamp, Joy Lauren as Danielle Van De Kamp, Mehcad Brooks as Matthew Applewhite, Jesse Metcalfe as John and Zane Huett as Parker Scavo.

Marc Cherry ("The Golden Girls") is executive producer and creator and Tom Spezialy ("The District," "Ed") is executive producer of the series, which is from Touchstone Television.

  [september 2005]  

· ED (NBC)

[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 11:00 AM]
Video: Don't Miss an Exclusive Sneak of the Upcoming Film "Batman v Superman: Dawn of Justice" During the Fall Finale of "Gotham"
The aforementioned fall finale airs this Monday, November 30 at 8:00/7:00c.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 01:22 PM]
Video: Watch the All-New Extended Trailer for New FOX Action Drama "Second Chance," Starring Rob Kazinsky
The network's new drama launches Wednesday, January 13 at 9:00/8:00c.

[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.