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[09/19/05 - 12:00 AM]
The WB Launches Friday Night Comedies to #1 Finishes in Women 18-34 & Women 12-34 for the Night

[via press release from The WB]

THE WB LAUNCHES FRIDAY NIGHT COMEDIES TO #1 FINISHES IN WOMEN 18-34 & WOMEN 12-34 FOR THE NIGHT

Burbank, CA September 19, 2005

TWINS' DEBUTS AT #2 IN WOMEN 18-34 BUILDING +11% OFF OF ITS LEAD-IN

�REBA� ONCE AGAIN IS THE NETWORK'S TOP RATED COMEDY WINNING ITS TIME SLOT IN WOMEN 18-34 AND ADULTS 18-34

The WB's new sitcom �TWINS� from executive producers David Kohan and Max Mutchnick and starring Melanie Griffith and Sara Gilbert, got off to a promising start on Friday scoring a second place finish in women18-34 in the time slot and building +11% in that demo off of its lead-in �WHAT I LIKE ABOUT YOU� in helping The WB to a tie for #1 on the night in women 18-34. �REBA,� the network's top rated comedy four years in a row, got off to another strong start, winning its time slot in women 18-34 and adults 18-34, and building off the network's second highest-rated show of the night, �TWINS� by 20%.

Other Highlights for The WB Friday include:

� �TWINS� was #2 in its time period among women 18-34 (2.0/7), women 12-34 (1.8/7), adults 18-34 (1.5/6) and was tied for #2 in persons 12-34 (1.4/6).

� �TWINS� was The WB's second-highest-rated show for the night, behind only hit series,�REBA,&rdquo building on it's �WHAT I LIKE ABOUT YOU� lead-in.

� The WB's highest-rated comedy, �REBA� picked up where it left off last season with #1 rank, defeating the debut of �Threshold,� in adults 18-34 (1.7/7), women 18-34 (2.4/9), women 12-34 (2.1/8) and persons 12-34 (1.5/6)

� �WHAT I LIKE ABOUT YOU� ranked #2 in its time period among women 18-34 (1.8/7) and women 12-34 (1.8/7).

� �LIVING WITH FRAN� also toppled �Threshold� in Women 18-34 (1.8/6) and women 12-34 (1.6/6), ranking #2 in the time period in those demos. �LIVING WITH FRAN� also ranked #3 in the half hour among women 18-49 (1.7/5).





  [september 2005]  
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· LIVING WITH FRAN (WB)
· REBA (CW)
· THRESHOLD (CBS)
· TWINS (WB)
· WHAT I LIKE ABOUT YOU (WB)





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