[09/20/05 - 12:00 AM]
25-Week Winning Streak for Adult Swim Among Basic Cable for Young Adults

[via press release from Cartoon Network]

25-Week Winning Streak for Adult Swim Among Basic Cable for Young Adults

Scores 15 of Top 50 Programs of the Week for Adults 18-34 on Ad-Supported Basic Cable

Adult Swim led all ad-supported basic cable for the 25th straight week for total day delivery of coveted young adult demos, according to Nielsen Media Research. The late-night service again ranked #1 among ad-supported basic cable with its target adults 18-34 (23 of 25 weeks), adults 18-24, men 18-34 and men 18-24, beating competing networks such as ESPN, Comedy Central, Lifetime, USA, Spike, Nickelodeon and Discovery. Adult Swim also ranked #4 overall among ad-supported cable networks for delivery of adults 18-49.

Highlights of Adult Swim�s performance last week include the following:

ADULT SWIM (Summer 2005, Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 392,000, with an average 0.6 rating.

- Adults 18-24 delivery totaled 216,000, with an average 0.8 rating.

- Men 18-34 delivery totaled 245,000, with an average 0.7 rating.

- Men 18-24 delivery totaled 141,000, with an average 1.0 rating.

- Adults 18-49 delivery totaled 525,000, with an average 0.4 rating.

The late-night home for adult-targeted comedy and action-anim� animation also charted 15 of the top 50 telecasts of the week among adults 18-34�Futurama (#10, #14, #16, #24, #47-tie), Family Guy (#15, #17, #26, #27, #31), Robot Chicken (#23, #29), Aqua Teen Hunger Force (#42, #47-tie) and Harvey Birdman, Attorney at Law (#47-tie).

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 9/12/05-9/18/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [september 2005]  


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