or


[09/20/05 - 12:00 AM]
We: Women's Entertainment Makes a Match with Kiss & Tell

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Makes a Match with Kiss & Tell

Match.com Signs on as the Exclusive Sponsor for WE's New Original Dating Reality series Kiss & Tell

New York, NY - September 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Match.com, the world's largest dating and relationship site, has signed on as the exclusive sponsor for the network's new original reality dating series, Kiss & Tell. The nine-part series, following the lives of 12 single men and women in NY on their quest for dating adventures, premieres Monday, September 26that 10 PM.

As part of the sponsorship agreement, the network will feature Match.com dating expert Dawn Yanek in custom vignettes where she provides advice and insight about the do's and don'ts of dating. A new vignette will air with each new weekly episode and will be based on Match.com's Love Guide, a free, step-by-step program that focuses on self evaluation, expanding one's romantic possibilities and managing relationships. Viewers can also log onto WE's web site at www.we.tv to view the vignettes and integrated tune-in spots will also be airing throughout the series on the network.

"The Kiss & Tell series furthers the network's commitment to producing quality original programming and Match.com fits in as a perfect sponsor for the series," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We are very pleased to provide another opportunity for match.com to brand their message and to reach a larger female demographic, and we think our viewers will really enjoy an inside look into dating life, as well as relate to the expert advice Match.com has to offer."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Kristin Kelly, senior director of public relations for Match.com. "Our partnership with WE and its Kiss & Tell series provides an effective and entertaining way for us to show consumers we understand about the complications of love and, most importantly, Match.com's commitment to making the search for love as simple as possible."

Kiss & Tell treats viewers to a look at a new set of dating rules and the experiences that follow, including: nights out at the trendiest bars and restaurants; intimate talks about who's datable and who's not; which gender has the upper hand in dating; and how far men vs. women go on the first date. The dynamics of the group range from a Park Avenue Princess to a Downtown Bartender and even include a Scientist and an Heir.

The launch of Kiss & Tell comes on the heels of the record ratings WE scored with "American Princess" and an overall successful summer for WE. The network's ratings increased by +50% from Summer '04 (0.2) to Summer '05 (0.3), making it the #3 network for Prime ratings growth (compared to networks in 50+ million homes). In addition, 70% of WE's top 10 rated telecasts in the 04-05 season to date, aired from Jun-05 to Aug-05. American Princess debuted on WE 8/7/05 with a 0.42 HH rating. Summer '05 was also WE's best summer ever for audience size and concentration, with HH delivery up +14% from Summer '04, and demo delivery and VPVH levels for W18-49 and W25-54 at their highest summer levels.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.

About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. In addition, Match.com received the Hitwise Top 10 Award in April 2005. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).





  [september 2005]  
S
M
T
W
T
F
S
    


· AMERICAN PRINCESS (WE)
· BRIDEZILLAS (WE)
· KISS & TELL (WE)









[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 03:07 PM]
SundanceTV Unveils Premiere Dates for Emmy(R) Panels Featured in "Close Up with The Hollywood Reporter"
Amy Schumer, Taraji P. Henson, Viola Davis, Ricky Gervais, Lena Dunham, Bob Odenkirk and Fred Armisen are among the featured auspices.

[07/01/15 - 01:51 PM]
"MythBusters" Returns This Summer with All-New Episodes Beginning Saturday, July 18th
The science bonanza starts when hosts Adam Savage and Jamie Hyneman attempt to blow a boat clean out of the water using 1,000 lbs of high explosives.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 12:45 PM]
"Suits" Continues to Set the Bar High as USA Network Renews the Hit Original Drama for a Sixth Season
"'Suits' has set the bar high in every way and continues to be a strong performer and marquee property for USA," said Chris McCumber.

[07/01/15 - 12:27 PM]
DIY Network's "Building Belushi" Premieres on July 11 at 10 P.M. ET/PT
The six-episode series follows Jim and his team of experts as they build a riverfront retreat cabin outside of Medford in Southern Oregon.

[07/01/15 - 11:38 AM]
Investigation Discovery's "Prison Break: The Manhunt Ends" Airs This Friday at 9/8c
The epic chase for prison escapees David Sweat and Richard Matt is over, however many questions still remain in this investigation.

[07/01/15 - 11:04 AM]
Video: A Special Announcement from "Review's" Forrest MacNeil
The Andy Daly-led comedy kicks off its second season on Thursday, July 30 at 10:00/9:00c.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:35 AM]
A Panel of Celebrities Work Together "To Tell the Truth" on ABC's New Comedic Variety Show
The all new version will take the excitement to another level featuring fun characters from pop culture over the six-episode series.

[07/01/15 - 10:22 AM]
E! Picks Up Hit Series "Botched" for Season Three to Air in 2016
"Botched's" second season mid-season finale airs July 12 at 9:00/8:00c, and the series will return this fall with eight episodes that will conclude season two.

[07/01/15 - 10:16 AM]
Spike Presents an Inside Look at the Life and Career of the Unforgettable and Widely Celebrated Comedic Performer, Chris Farley
"I Am Chris Farley" features interviews with Christina Applegate, Tom Arnold, Dan Aykroyd, Bo Derek, Jon Lovitz, Lorne Michaels, Jay Mohr, Mike Myers, Bob Odenkirk, Bob Saget, Adam Sandler, Molly Shannon, David Spade and more!

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 09:23 AM]
Academy(R) Award Nominee and Emmy(R) Award Winner Laurence Fishburne to Star as Alex Haley in "Roots"
Fishburne will play Haley, the author of the novel "Roots: The Saga of an American Family," an American family origin story based around the life of Kunta Kinte.