or


[09/20/05 - 12:00 AM]
We: Women's Entertainment Makes a Match with Kiss & Tell

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Makes a Match with Kiss & Tell

Match.com Signs on as the Exclusive Sponsor for WE's New Original Dating Reality series Kiss & Tell

New York, NY - September 20, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Match.com, the world's largest dating and relationship site, has signed on as the exclusive sponsor for the network's new original reality dating series, Kiss & Tell. The nine-part series, following the lives of 12 single men and women in NY on their quest for dating adventures, premieres Monday, September 26that 10 PM.

As part of the sponsorship agreement, the network will feature Match.com dating expert Dawn Yanek in custom vignettes where she provides advice and insight about the do's and don'ts of dating. A new vignette will air with each new weekly episode and will be based on Match.com's Love Guide, a free, step-by-step program that focuses on self evaluation, expanding one's romantic possibilities and managing relationships. Viewers can also log onto WE's web site at www.we.tv to view the vignettes and integrated tune-in spots will also be airing throughout the series on the network.

"The Kiss & Tell series furthers the network's commitment to producing quality original programming and Match.com fits in as a perfect sponsor for the series," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We are very pleased to provide another opportunity for match.com to brand their message and to reach a larger female demographic, and we think our viewers will really enjoy an inside look into dating life, as well as relate to the expert advice Match.com has to offer."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Kristin Kelly, senior director of public relations for Match.com. "Our partnership with WE and its Kiss & Tell series provides an effective and entertaining way for us to show consumers we understand about the complications of love and, most importantly, Match.com's commitment to making the search for love as simple as possible."

Kiss & Tell treats viewers to a look at a new set of dating rules and the experiences that follow, including: nights out at the trendiest bars and restaurants; intimate talks about who's datable and who's not; which gender has the upper hand in dating; and how far men vs. women go on the first date. The dynamics of the group range from a Park Avenue Princess to a Downtown Bartender and even include a Scientist and an Heir.

The launch of Kiss & Tell comes on the heels of the record ratings WE scored with "American Princess" and an overall successful summer for WE. The network's ratings increased by +50% from Summer '04 (0.2) to Summer '05 (0.3), making it the #3 network for Prime ratings growth (compared to networks in 50+ million homes). In addition, 70% of WE's top 10 rated telecasts in the 04-05 season to date, aired from Jun-05 to Aug-05. American Princess debuted on WE 8/7/05 with a 0.42 HH rating. Summer '05 was also WE's best summer ever for audience size and concentration, with HH delivery up +14% from Summer '04, and demo delivery and VPVH levels for W18-49 and W25-54 at their highest summer levels.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.

About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. In addition, Match.com received the Hitwise Top 10 Award in April 2005. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 32 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC/InterActiveCorp (Nasdaq: IACI).





  [september 2005]  
S
M
T
W
T
F
S
    


· AMERICAN PRINCESS (WE)
· BRIDEZILLAS (WE)
· KISS & TELL (WE)











[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:19 PM]
Chris Brown, Jodeci, Jeremih and More Confirmed to Take the Stage During "Soul Train Awards 2014"
Presenters Trey Songz, Boris Kodjoe, Laila Ali and Wolf Blitzer will join host Wendy Williams on stage at the Orleans Arena in Las Vegas on November 7, for a November 30 air date.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 01:28 PM]
VH1 and Spotify Partner to Crown "You Oughta Know Artist of the Year" at 2nd Annual "You Oughta Know Live in Concert" Event on Thursday, November 13 at 9 PM ET/PT on VH1
A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy, and Sam Smith are among the class of 2014.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.