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[09/22/05 - 12:00 AM]
Two-Hour "Top Model" Premiere Launches UPN Into Second on Wednesday in Adults 18-34, Women 18-34, Women 18-49

[via press release from UPN]

TWO-HOUR "TOP MODEL" PREMIERE LAUNCHES UPN INTO SECOND ON WEDNESDAY IN ADULTS 18-34, WOMEN 18-34, WOMEN 18-49

"TOP MODEL" Delivers its Highest Rated Premiere EVER with Adults 18-34, Women 18-34, Women 18-49

"TOP MODEL" Gives UPN its Best Wednesday Night EVER in Women 18-34

The two-hour, fifth cycle premiere of AMERICA'S NEXT TOP MODEL lifted UPN to second place on Wednesday from 8-10PM among adults 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8), behind only ABC. UPN beat FOX and the WB from 8-10pm in adults 18-49 (2.3/6).

Last night's two-hour TOP MODEL scored its best premiere EVER in adults 18-34 (2.9/9), women 18-34 (4.7/12), women 18-49 (3.4/8), and matches its best premiere ratings ever in adults 18-49 (2.3/6).

The TOP MODEL premiere gave UPN its best Wednesday night (8-10pm) EVER among women 18-34 (4.7/12).

The first hour of TOP MODEL beat the debut of "Martha Stewart" on NBC head-to-head (8-9pm) in adults 18-34 (2.6/8 v. 2.2/7) and women 18-34 (4.2/12 v. 2.9/8).

The TOP MODEL premiere also scored double digit increases vs. premiere night a year ago in all key demos, including +57% in viewers (4.7mil), +61% in adults 18-34, +64% in adults 18-49, +68% in women 18-34 and +70% women 18-49.

Three nights into premiere week, and UPN has delivered three consecutive nights of year-to-year growth.

Source: Preliminary Nielsen affiliate based ratings, 9/21/2005

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

TWO-HOUR "TOP MODEL" PREMIERE LAUNCHES UPN INTO SECOND ON WEDNESDAY IN ADULTS 18-34, WOMEN 18-34, WOMEN 18-49

"TOP MODEL" Delivers its Highest Rated Premiere EVER with Adults 18-34, Women 18-34, Women 18-49

"TOP MODEL" Gives UPN its Best Wednesday Night EVER in Women 18-34

The two-hour, fifth cycle premiere of AMERICA'S NEXT TOP MODEL lifted UPN to second place on Wednesday from 8-10PM among adults 18-34 (3.0/9), women 18-34 (4.7/13), women 18-49 (3.5/8), behind only ABC. UPN beat FOX and the WB from 8-10pm in adults 18-49 (2.3/6).

Last night's two-hour TOP MODEL scored its best premiere EVER in adults 18-34 (3.0/9), women 18-34 (4.7/13), women 18-49 (3.5/8), and matches its best premiere ratings ever in adults 18-49 (2.3/6).

The TOP MODEL premiere gave UPN its best Wednesday night (8-10pm) EVER among women 18-34 (4.7/13).

The first hour of TOP MODEL beat the debut of "Martha Stewart" on NBC head-to-head (8-9pm) in adults 18-34 (2.7/9 v. 2.0/7) and women 18-34 (4.3/12 v. 2.8/8).

The TOP MODEL premiere also scored double digit increases vs. premiere night a year ago in all key demos, including +52% in viewers (4.8mil), +67% in adults 18-34, +64% in adults 18-49, +68% in women 18-34 and +75% women 18-49.

Three nights into premiere week, and UPN has delivered three consecutive nights of year-to-year growth.

Source: NTI, 9/21/2005





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· AMERICA'S NEXT TOP MODEL (CW)
· APPRENTICE, THE: MARTHA STEWART (NBC)





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